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Innovid Corp. (NYSE: CTV) has appointed Genevieve Juillard to its Board of Directors, effective immediately, for a term expiring in 2025. Juillard, currently President of Experian Marketing Services, brings extensive experience from her tenure at Experian, including leading the acquisition of Tapad. In her new role, Juillard anticipates leveraging her background as Innovid navigates the shifting landscape of digital television advertising. CEO Zvika Netter emphasized that Juillard's expertise will aid Innovid's efforts to integrate and expand its services, particularly following the acquisition of TVSquared, which enhances their measurement capabilities. The move reflects Innovid's commitment to strengthening its leadership amid evolving market dynamics.