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Innovid Corp. (NYSE:CTV) announced a successful collaboration with Davis Elen Advertising, achieving a 20% reduction in cost per unique reach for a global project management software client through the InnovidXP platform. This campaign integrated advertising across linear TV, connected TV (CTV), desktop, and mobile screens, enabling real-time measurement of reach and frequency. The initiative resulted in an impressive 92% unique reach, 7x campaign frequency, and only 2% audience overlap across Samsung and LG TVs. Innovid continues to enhance advertising strategies with a focus on performance-driven results.

Innovid (NYSE: CTV) has announced a partnership with Walmart Connect to enhance personalized ad creative for Walmart's demand-side platform (DSP). This integration will facilitate optimized and interactive experiences for connected TV ads, ensuring high-quality video delivery. As retail media ad spending in the U.S. is projected to grow 25.8% to $51.36 billion in 2023, Innovid's capabilities will enable brands to create targeted ad campaigns using first-party data. The integration allows for real-time content optimization, improving campaign performance across various platforms.

Innovid Corp. (NYSE: CTV) has announced its participation in key investor conferences in March 2023. CEO Zvika Netter will present at the Morgan Stanley Technology, Media & Telecom Conference on March 6 at 4:30 p.m. ET in San Francisco, CA, followed by a presentation at the JMP Securities Technology Conference on March 7 at 12:30 p.m. ET, also in San Francisco. Both sessions will have a live audio webcast and will be archived for 30 days. Innovid offers a platform for personalized advertising across linear and connected TV, enhancing advertising investment for global brands.

Innovid Corp. (NYSE: CTV) announced a robust fourth quarter, reporting revenue of $33.7 million, a 30% increase year-over-year. The Q4 net loss improved to $(3.4) million, and adjusted EBITDA reached $3.0 million, yielding a 9% margin. For FY 2022, revenue totaled $127.1 million, up 41% from 2021, with a net loss of $(18.4) million, worsening from $(11.5) million in 2021. CTV revenue surged 24% year-over-year, representing 48% of total revenue. Looking ahead, Q1 2023 revenue guidance is $27-$29 million, with adjusted EBITDA expected to be negative.

Innovid Corp. (NYSE: CTV) has promoted Ken Markus to Chief Operating Officer (COO) as of February 7, 2023. His role will focus on enhancing cross-functional operations to strengthen Innovid's market position in the converged TV ecosystem. Markus, with 8 years of experience at Innovid, previously served as Chief Client Officer, where he significantly grew client services. He will collaborate with the newly appointed Chief Commercial Officer, David Helmreich, to align operational and commercial strategies. Innovid is an independent advertising platform specializing in TV advertising, operating globally across multiple digital channels.

Innovid Corp. (NYSE:CTV) and Ascendant Network have released a study that focuses on the evolving advertising strategies to engage audiences across linear, CTV, and digital platforms. The report surveyed senior marketers and revealed that 80% of respondents are now buying converged TV through a centralized team. Key findings show that goals for converged TV include audience targeting, reach, and measurable outcomes. However, while there is a growing alignment in key performance indicators (KPIs), challenges remain in achieving a unified view of converged TV performance. The shift towards converged TV is reshaping how advertisers approach video buying, measurement, and creative strategies.

Innovid Corp. (NYSE: CTV) will announce its Q4 and full year 2022 financial results before the market opens on February 24, 2023. The company, specializing in connected TV (CTV) advertising delivery, personalization, and measurement, will host a conference call at 8:30 a.m. ET on the same day to discuss these results. The call will feature Co-founder and CEO Zvika Netter and CFO Tanya Andreev-Kaspin. Investors can access the call via webcast. Innovid continues to serve a global client base across various regions, enhancing advertising efficiency through proprietary technology and partnerships.

Innovid Corp. (NYSE: CTV) announced its participation in upcoming investor conferences, including the Citi 2023 Communications, Media & Entertainment Conference and the 25th Annual Needham Growth Conference. The presentation at the Citi conference will focus on the AVOD industry and include one-on-one meetings. It will take place on January 4, 2023, at 8:45 a.m. MT in Scottsdale, AZ. The Needham Conference will occur on January 11, 2023, at 10:15 a.m. ET in New York, NY. Live webcasts will be available on Innovid's events page.

Innovid (NYSE: CTV) announced the appointment of David Helmreich as Chief Commercial Officer. With over 20 years in the marketing and advertising technology industry, Helmreich will oversee Innovid's revenue functions, including sales and marketing. This strategic move aims to enhance revenue growth and drive new commercial opportunities as Innovid expands its platform in the converged TV advertising landscape. Helmreich's experience includes roles at Stackline and Oracle Marketing Cloud, and he is set to report to CEO Zvika Netter.