Diamond Princess Introduces New Specialty Dining Experiences
Rhea-AI Summary
Princess Cruises (CCL) announced two specialty dining venues — Makoto Ocean and the award-winning Crown Grill — have debuted onboard Diamond Princess for the 2026 Japan season. Diamond Princess is a 115,875-ton ship with capacity for 2,670 guests. Both venues are priced at $55 per person and included for guests who book the Princess Premier package. Makoto Ocean features Edomae-style sushi and Japanese-inspired cocktails and is located on Deck 7. Crown Grill, located on Deck 5 in the former Savoy Dining Room, offers premium aged beef, chops and seafood. Diamond Princess is sailing roundtrip from Singapore with Asia itineraries now; Princess also announced a record 2027 Japan season with Diamond Princess and Sapphire Princess offering 78 departures across 50 itineraries from March–December 2027.
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News Market Reaction
On the day this news was published, CUK gained 0.39%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Peers show mixed moves: CUK +0.69%, TCOM +1.21%, RCL +0.76% while VIK -2.13% and EXPE -1.92%. With CCL up 0.21%, today’s action appears more stock-specific than a broad sector rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 15 | Cultural tours launch | Positive | -2.5% | New cultural shore excursions and promotional offers across 150+ tours. |
| Jan 08 | Bookings update | Positive | -1.3% | Strong 2026 Europe booking surge with promotional offers and sports tie-in. |
| Jan 06 | Itinerary expansion | Positive | +2.6% | Expanded Northern Europe 2027 program with 48 voyages and promotions. |
| Dec 23 | Brand promotion event | Positive | -1.3% | Tournament of Roses float christening to promote Star Princess and Alaska season. |
| Dec 22 | Ship enhancement | Positive | +3.5% | Crown Princess returns from drydock with new venues and enhancements. |
Recent brand and itinerary announcements often saw modest, mixed price reactions, with some positive updates met by short-term weakness.
Over recent months, CCL brands have focused on enhancing guest experiences and expanding itineraries. On Dec 22, 2025, Crown Princess returned from drydock with new venues, and the stock rose 3.47%. A Northern Europe 2027 expansion announced Jan 6, 2026 saw a 2.57% gain. However, culturally focused Holland America announcements on Jan 8 and Jan 15, 2026 coincided with declines of 1.31% and 2.45%. Today’s Diamond Princess culinary upgrades fit this pattern of experience-driven news.
Market Pulse Summary
This announcement highlights incremental product upgrades on Diamond Princess, adding Makoto Ocean and Crown Grill at $55 per person, alongside a notably expansive Japan program in 2027 with 78 departures and 50 itineraries over 7–28 days. In recent months, CCL brands have regularly emphasized itinerary breadth and onboard enhancements. Investors following the story may watch how these culinary and deployment changes support pricing power, occupancy, and brand positioning across Asia relative to prior European and world-cruise initiatives.
AI-generated analysis. Not financial advice.
Makoto Ocean and Crown Grill Debut for the 2026 Japan Season
Makoto Ocean
Makoto Ocean, which premiered onboard Sun Princess and Star Princess, brings the refined artistry of Chef Makoto Okuwa's Edomae-style sushi to Diamond Princess. Located on Deck 7, the venue showcases a premium menu of signature dishes such as truffle salmon, snow crab temaki and toro tartare, paired with handcrafted cocktails inspired by Japanese flavors, including the Genmai Negroni and Kodai No Hana, which blends yuzu juice with traditional Doburoku sake. The restaurant reflects Princess Cruises' continued commitment to elevated, globally inspired dining at sea.
Crown Grill
Also debuting is the award-winning Crown Grill, a longtime Princess guest favorite set in the former Savoy Dining Room on Deck 5. Featuring premium aged beef, chops and fresh seafood, the steakhouse offers an elegant, welcoming atmosphere and attentive service. Crown Grill has consistently been recognized among the "Best Cruise Ship Steakhouses at Sea."
Both specialty dining venues are priced at
"With Makoto Ocean and Crown Grill now onboard Diamond Princess, and also recently added onboard sister ship Sapphire Princess, we're proud to enhance the guest experience as Diamond Princess sails across
Sister Ships Built in
Diamond Princess is a sister ship to Sapphire Princess, with both vessels proudly built in
Diamond Princess Sailing in Asia Today
Diamond Princess is currently sailing roundtrip from
Historic Japan Season in 2027
In a historic first for the cruise line, Princess Cruises will offer its most expansive
Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company's website at princess.com.
About Princess Cruises:
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the
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SOURCE Princess Cruises