Charlotte's Web™ Expands Sleep Category with Launch of Quiet Sleep Mushroom Gummies
Rhea-AI Summary
Charlotte's Web (OTCQB: CWBHF) has launched Quiet Sleep Mushroom Gummies, expanding its sleep category with a melatonin-free and CBD-free sleep support solution. The new product combines organic reishi mushroom, chamomile flower extract, and magnesium citrate to promote relaxation and quality sleep.
The launch addresses a significant market need, as 43% of Americans report difficulty falling asleep due to racing minds. Available in strawberry lemon flavor, the gummies are priced at $34.99 for a 60-count bottle and will be available through the company's website starting September 30, 2025.
Positive
- Expansion into growing functional mushroom and sleep-support supplement markets
- Product addresses large market need with 43% of Americans having sleep difficulties
- Differentiated offering with melatonin-free and CBD-free formulation
- Strategic product diversification beyond CBD wellness category
Negative
- Entering highly competitive sleep-aid market
- Premium pricing at $34.99 may limit mass market adoption
News Market Reaction
On the day this news was published, CWBHF declined 2.30%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
A new survey shows that
Quiet Sleep Gummies pair organic reishi mushroom fruiting bodies, chamomile flower extract, and bioavailable magnesium citrate, a potent trio that helps ease tension, promote relaxation, and prepare the body and mind for restful sleep. Available in strawberry lemon flavor and 30- and 60-count bottles, Quiet Sleep Gummies are crafted for convenience, taste, and everyday use.
Key Benefits:
- Melatonin-free, cannabinoid-free sleep support
- Powered by reishi mushroom, chamomile, and magnesium citrate
- Helps relax mind and body, calm the body, and prepare for sleep
- Vegan, with no stevia, monk fruit, or sugar alcohols
- Available in strawberry lemon flavor
"Millions of Americans struggle with sleep, and not everyone wants to use melatonin or conventional options," said Bill Morachnick, CEO of Charlotte's Web. "Quiet Sleep reflects our commitment to science-backed, plant-based innovation. By combining three trusted ingredients that work in harmony to calm the mind and promote quality, natural sleep, we've created a gentle yet effective solution that supports nightly rest and meets the growing consumer interest in mushroom and botanical wellness."
The launch comes amid rapid growth in the functional mushroom and sleep-support supplement markets. A consumer survey of 1,080 Americans found that
Quiet Sleep Gummies retail for
To learn more about Charlotte's Web, please visit www.charlottesweb.com.
About Charlotte's Web Holdings, Inc.
Charlotte's Web Holdings, Inc., a Certified B Corporation headquartered in
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SOURCE Charlotte's Web Holdings, Inc.