Charlotte's Web™ Expands Sleep Category with Launch of Quiet Sleep Mushroom Gummies

Rhea-AI Summary

Charlotte's Web (OTCQB: CWBHF) has launched Quiet Sleep Mushroom Gummies, expanding its sleep category with a melatonin-free and CBD-free sleep support solution. The new product combines organic reishi mushroom, chamomile flower extract, and magnesium citrate to promote relaxation and quality sleep.

The launch addresses a significant market need, as 43% of Americans report difficulty falling asleep due to racing minds. Available in strawberry lemon flavor, the gummies are priced at $34.99 for a 60-count bottle and will be available through the company's website starting September 30, 2025.

Positive

• Expansion into growing functional mushroom and sleep-support supplement markets
• Product addresses large market need with 43% of Americans having sleep difficulties
• Differentiated offering with melatonin-free and CBD-free formulation
• Strategic product diversification beyond CBD wellness category

Negative

• Entering highly competitive sleep-aid market
• Premium pricing at $34.99 may limit mass market adoption

A new survey shows that 43% of Americans have difficulty falling asleep because they can't quiet their minds; new Melatonin-free and CBD-free sleep support utilizes reishi mushroom, chamomile, and magnesium to support calm, relaxation, and quality sleep.

LOUISVILLE, Colo., Sept. 30, 2025 /PRNewswire/ - (TSX: CWEB) (OTCQB: CWBHF) Charlotte's Web Holdings, Inc. ("Charlotte's Web" or the "Company"), the pioneer and market leader in hemp-derived CBD wellness, today announced the launch of Quiet Sleep Mushroom Gummies, a melatonin-free, cannabinoid-free formula designed to calm the mind and support quality sleep. This new product reflects the Company's continued expansion into the sleep and relaxation category, meeting consumer demand for natural, drug-free alternatives.

Quiet Sleep Gummies pair organic reishi mushroom fruiting bodies, chamomile flower extract, and bioavailable magnesium citrate, a potent trio that helps ease tension, promote relaxation, and prepare the body and mind for restful sleep. Available in strawberry lemon flavor and 30- and 60-count bottles, Quiet Sleep Gummies are crafted for convenience, taste, and everyday use.

Key Benefits:

• Melatonin-free, cannabinoid-free sleep support
• Powered by reishi mushroom, chamomile, and magnesium citrate
• Helps relax mind and body, calm the body, and prepare for sleep
• Vegan, with no stevia, monk fruit, or sugar alcohols
• Available in strawberry lemon flavor

"Millions of Americans struggle with sleep, and not everyone wants to use melatonin or conventional options," said Bill Morachnick, CEO of Charlotte's Web. "Quiet Sleep reflects our commitment to science-backed, plant-based innovation. By combining three trusted ingredients that work in harmony to calm the mind and promote quality, natural sleep, we've created a gentle yet effective solution that supports nightly rest and meets the growing consumer interest in mushroom and botanical wellness."

The launch comes amid rapid growth in the functional mushroom and sleep-support supplement markets. A consumer survey of 1,080 Americans found that 80% stay up later than they should even when tired, at least occasionally. This behavior is known as "revenge bedtime procrastination," where people sacrifice rest even when it negatively impacts their relationship with sleep. In a hectic world, Quiet Sleep Gummies help to calm you down and set you up for a good night's sleep with a vegan, stevia-free gummy standardized for active compounds, setting it apart in a crowded sleep-aid category.

Quiet Sleep Gummies retail for $34.99 (60-count) and are available on www.charlottesweb.com beginning September 30, 2025. Shop the full sleep collection here.

To learn more about Charlotte's Web, please visit www.charlottesweb.com.

About Charlotte's Web Holdings, Inc.
Charlotte's Web Holdings, Inc., a Certified B Corporation headquartered in Louisville, Colorado, is a botanical wellness innovation company and market leader in hemp extract wellness. The Company's product categories include CBD oil tinctures (liquid products), CBD gummies (sleep, calming, exercise recovery, immunity), CBN gummies, hemp-derived THC microdose gummies, functional mushroom gummies, CBD capsules, CBD topical creams and lotions, as well as CBD pet products for dogs. Through its substantially vertically integrated business model, Charlotte's Web maintains stringent control over product quality and consistency with analytic testing from soil to shelf for quality assurance. Charlotte's Web products are distributed to retailers and healthcare practitioners throughout the U.S.A. and are available online through the Company's website atwww.charlottesweb.com.

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SOURCE Charlotte's Web Holdings, Inc.

FAQ

What are the key ingredients in Charlotte's Web Quiet Sleep Mushroom Gummies?

The gummies contain organic reishi mushroom fruiting bodies, chamomile flower extract, and bioavailable magnesium citrate. They are melatonin-free and CBD-free.

How much do Charlotte's Web (CWBHF) Quiet Sleep Gummies cost?

The Quiet Sleep Gummies retail for $34.99 for a 60-count bottle and are available on Charlotte's Web's website.

When will Charlotte's Web's new sleep gummies be available?

The Quiet Sleep Mushroom Gummies will be available on www.charlottesweb.com starting September 30, 2025.

What market need does Charlotte's Web's new sleep product address?

According to their survey, 43% of Americans have difficulty falling asleep due to racing minds, and 80% report staying up later than they should even when tired.

Are Charlotte's Web Quiet Sleep Gummies vegan?

Yes, the Quiet Sleep Gummies are vegan and contain no stevia, monk fruit, or sugar alcohols.