Cizzle Brands Stock Price, News & Analysis

Cizzle Brands (OTCQB: CZZLF) has launched HappiEats™ Sport Pasta™, a premium high-protein, lower glycemic index pasta specifically designed for athletes. The product contains 18 grams of protein and 10 grams of fiber per 85-gram serving, making it ideal for athletic performance and sustained energy.

The handmade Italian pasta is crafted using a unique four-ingredient recipe including red lentil, white quinoa, and white bean flour. At launch, Sport Pasta™ will be available through several existing retail partners, including Shop Santé and Source for Sports, with planned expansion to retailers like Healthy Planet, Longo's, Fortino's, VitaCost (Kroger), and Metro in the coming months.

This launch marks Cizzle Brands' first product under the new HappiEats™ food banner, complementing their existing better-for-you product lines CWENCH Hydration™ and Spoken Nutrition™.

Cizzle Brands (OTCQB: CZZLF) has secured a three-year agreement making CWENCH Hydration™ the official sport drink of the NHL's Ottawa Senators. The partnership includes exclusive distribution rights at the Canadian Tire Centre and Sensplex facilities, along with comprehensive advertising opportunities including LED displays, digitally enhanced dasherboards, and sponsorship of various events.

As part of the collaboration, Cizzle Brands will launch Powerplay Punch, a limited-time CWENCH Hydration™ flavor featuring Senators branding, to be sold through major retailers in Canada's National Capital Region including Sobeys, Healthy Planet, and Circle K.

This agreement builds upon CWENCH's existing partnerships with Canlan Sports Ice Corp, USA Hockey, and collaborations with notable hockey figures including Cole Caufield, Nathan MacKinnon, and Coach Chippy.

Cizzle Brands (OTCQB: CZZLF) has announced that its CWENCH Hydration™ beverages are now available in 323 Circle K convenience stores across Ontario. Circle K, owned by Alimentation Couche-Tard, will provide dedicated merchandising support including branded barrel coolers and promotional campaigns.

The partnership includes participation in Circle K's Frosh Week activations at 15 universities from August 25 - September 13, 2025, targeting approximately 45,000 university students. CWENCH Hydration™'s four flavors (Berry Crush, Cherry Lime, Blue Raspberry, and Rainbow Swirl) will be prominently displayed in both cooler barrels and sandwich cooler displays.

This expansion follows CWENCH's earlier partnership with Keurig Dr Pepper subsidiary Van Houtte Coffee Services, announced in January 2025, and represents significant growth potential within Couche-Tard's network of over 2,100 stores across Canada.

Cizzle Brands (OTCQB: CZZLF) has secured a three-year $5 million secured revolving credit facility from eCapital for general corporate purposes and working capital needs. This non-dilutive financing follows the company's recent oversubscribed private placement that raised over $4.5 million.

The company plans to use the funds to support its strategic growth plans for CWENCH Hydration™ and Spoken Nutrition brands, along with new product developments. The announcement comes after recent board additions, including former NFL star Ndamukong Suh, as Cizzle Brands positions itself for expansion in Canada and entry into the US market.

Cizzle Brands (OTCQB: CZZLF) announced that its flagship product CWENCH Hydration™ is now available in all 84 stores of Pure Hockey, the largest hockey retailer in the United States. Following successful sales performance since April 2025 in 25 initial stores, Pure Hockey expanded the product's availability across its entire network spanning 32 U.S. states.

The product lineup includes hydration mix in four original flavors available in 10-count servings and 315-gram containers, ready-to-drink beverages including new flavors Celly Freeze and Pink Lemon Flow, and CWENCH-branded merchandise. The distribution is facilitated by Muscle Foods, with all stores featuring CWENCH-branded refrigerators for chilled beverages.

Cizzle Brands (OTCQB: CZZLF) has announced significant changes to its Board of Directors, appointing three new members including retired NFL star Ndamukong Suh, along with experienced executives Michael Doolan and Geoff Bedford. The appointments are effective August 7, 2025.

Suh, a Super Bowl champion and three-time First-Team All-Pro, brings his business acumen as managing partner of House of Spears Management. The company has demonstrated strong performance, with over $13M in revenue, distribution in over 3,300 points of sale, and having raised over $20M in financing. The company has successfully launched two brands: CWENCH Hydration and Spoken Nutrition.

Current board members Andy O'Brien and Barrington Miller are stepping down but will remain involved with the company as Chief Performance Officer and advisor, respectively.

Cizzle Brands (OTCQB: CZZLF) has launched Rocket Berry Blast, a new limited-time flavor of CWENCH Hydration™, in collaboration with Montreal Canadiens star forward Cole Caufield. The launch comes as CWENCH Hydration™ expands its presence to over 3,300 distribution points across North America and Europe.

The company has successfully introduced several flavors since its initial launch in May 2024, including four core flavors and three limited-run editions. Notably, the Tropical Flow flavor has been elevated to core status due to its exceptional performance. Rocket Berry Blast will be distributed through multiple retailers including FGL, Entrepot du Hockey, Sports Rousseau, Hockey Experts, ShopSante, and Source for Sports.

Cizzle Brands (OTCQB:CZZLF) has expanded its retail presence with CWENCH Hydration™ now available in over 300 Sobeys locations across Canada. The company's ready-to-drink products are offered in multiple flavors including Blue Raspberry, Rainbow Swirl, Tropical Flow, and the newly launched Pink Lemon Flow.

CWENCH Hydration™ is now available through Sobeys' Voila grocery delivery service and across various Empire Company banners including Sobeys, Longos, Safeway, Thrifty Foods, and Farm Boy. The brand has achieved significant distribution, now present in over 3,300 locations across Canada, the United States, and Europe, including supermarkets, convenience stores, sports arenas, and fitness clubs.

Cizzle Brands (OTCQB: CZZLF) has announced the launch of Pink Lemon Flow, a new limited-time flavor of CWENCH Hydration™, in collaboration with social media influencer Coach Chippy. This follows the successful launch of their previous collaboration, Tropical Flow, which sold over 20,000 cases since January 2025.

The new flavor will be exclusively available in Sobeys Inc. banner stores (including Sobeys and Safeway, spanning approximately 350 locations), Longo's, and select Thrifty Foods and Farm Boy locations. Distribution also includes sporting goods retailers, Life Time Fitness clubs in Canada and the US, and select Petro-Canada gas stations. Coach Chippy, who has a combined social media following of 1.37 million, continues to be a key partner in CWENCH's market expansion.