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Cizzle Brands Corporation reports developments as a vertically integrated sports nutrition company focused on health-and-wellness products. News for CZZLF centers on the CWENCH Hydration brand, retail distribution expansion in Canada and the United States, new flavour and product launches, and sports partnerships that place its hydration and nutrition products in athletic channels.
Recurring company updates also cover the broader sports nutrition food portfolio, including SnakStars Sport Bites and HappiEats Sports Pasta, along with financing activity, operating and financial results, and shareholder-meeting governance matters.
Cizzle Brands (CZZLF) has expanded its CWENCH Hydration™ product line at all 24 Fortinos locations throughout the Greater Toronto and Greater Hamilton areas. Following the February 2025 launch of CWENCH's hydration mix powder, the company has now added its ready-to-drink (RTD) Tetra Pak® format, featuring all four original flavors, effective April 17, 2025.
The products are available both in-store and through PC Express, Loblaw's online shopping platform offering click-and-collect and delivery services across over 700 pickup locations in Canada. According to CEO John Celenza, CWENCH's performance at Fortinos has exceeded expectations, supporting the company's strategic expansion in the hydration category within key Ontario population centers.
Cizzle Brands (CZZLF) announces the availability of its CWENCH Hydration™ product line at United Supermarkets across Texas. The placement includes all four flavors (Blue Raspberry, Cherry Lime, Rainbow Swirl, and Berry Crush) in 10-count hydration mix packet format, available both in-store and online.
United Supermarkets, part of The United Family and subsidiary of Albertsons Companies, operates 99 stores serving 1.5 million weekly guests across 54 Texas and New Mexico communities. This strategic expansion complements CWENCH's existing presence in over 30 Life Time athletic country clubs throughout Texas.
The company reports $5.64 million in net sales for Fiscal 2025, with 20% occurring in the United States. This expansion aligns with Cizzle Brands' strategy to increase its U.S. market presence in 2025, following its recent appointment as the Official Hydration Partner of USA Hockey.
Cizzle Brands (CZZLF) announces the expansion of its CWENCH Hydration™ ready-to-drink beverages to all 134 Metro supermarket locations across Ontario. This expansion comes just three months after launching CWENCH's Hydration Mix in Metro Ontario stores.
The rollout includes four original flavors (Rainbow Swirl, Blue Raspberry, Cherry Lime, and Berry Crush) and strengthens CWENCH's presence in key Southern Ontario markets including the Greater Toronto Area, Ottawa, and London, as well as Northern Ontario markets.
Since its North American launch in May 2024, CWENCH Hydration™ has secured over 1,800 distribution points globally, achieving double-digit growth across top North American accounts. The product line contributed significantly to Cizzle Brands' $5.64 million in net sales during the first half of fiscal year 2025.
Cizzle Brands (CZZLF) has announced that its CWENCH Hydration™ brand has become the official hydration partner of USA Hockey, the national governing body for ice hockey in the United States with over one million members.
The multi-year sponsorship agreement will give CWENCH Hydration™ prominent visibility at key USA Hockey events, including player development camps, the Chipotle All-American Game, and the Rivalry Series. The brand will also be featured at youth and girls' national championships, the USA Hockey National Team Development Program, and various National Team camps.
The partnership includes brand exposure across USA Hockey's digital platforms, including USA Hockey Magazine, newsletters, website, and social media channels. This agreement adds to Cizzle Brands' existing sports partnerships, which include the CWENCH Centre in Toronto, an endorsement deal with Coach Chippy, and sponsorship of the CWENCH All Canadian Basketball Games on TSN.
Cizzle Brands (CZZLF) has expanded its presence in Ontario through new retail partnerships with Healthy Planet and Farm Boy for its CWENCH Hydration™ product line.
Healthy Planet, a 38-store chain, will carry all five CWENCH Hydration™ Ready-to-Drink flavors, 10-count and 315-gram Hydration Mix powders, and four protein blend varieties. The products will be featured in Healthy Planet's main flyer and Sports Nutrition flyer through April 2.
Farm Boy, part of the Empire Company family with 51 stores, will initially stock CWENCH Hydration™ RTD in Blue Raspberry, Cherry Lime, and Rainbow Swirl varieties across 21 locations. The product is currently available in over 1,800 distribution points across North America, with these new partnerships focusing on key Ontario markets including Greater Toronto Area, London, Kitchener/Waterloo/Cambridge, and Ottawa.
Cizzle Brands (OTCQB: CZZLF) has expanded its CWENCH Hydration™ product distribution to Metro stores across Quebec, following its successful launch in Ontario Metro locations in January 2025. The expansion includes:
- RTD flavors (Rainbow Swirl, Blue Raspberry, Cherry Lime, and Berry Crush) in approximately 130 Quebec Metro supermarkets
- Hydration Mix 10-Count packets (Rainbow Swirl and Blue Raspberry) in about 100 Quebec Metro stores
This expansion builds on existing distribution through Montreal-based Van Houtte Coffee Services (serving 3,000+ locations) and MacEwen gas stations in Ontario and Quebec. Metro Inc. operates 995 food stores under various banners and 640 pharmacies across Canada.
Cizzle Brands (CZZLF) has secured a five-year title sponsorship agreement for the CWENCH All Canadian Basketball Games, an NBA-sanctioned event featuring top Canadian high school basketball players. The event, scheduled for April 4-5, 2025, will be broadcast nationally on TSN.
The comprehensive sponsorship package includes naming rights, CWENCH Player of the Game designation, jersey branding, TSN commercial spots, and exclusive hydration category rights. Athletes will participate in clinical sweat-testing trials to measure CWENCH Hydration's performance impact.
This agreement adds to Cizzle's growing sports portfolio, which includes:
- Sponsorship of CWENCH All Canadian Volleyball Games
- Partnerships with 500 youth hockey teams (12,000+ players)
- Naming rights for CWENCH Centre - A Canlan Sports Community