Cizzle Brands Bringing CWENCH Hydration™ to Circle K Convenience Stores Across Ontario
CWENCH Hydration™ is now sold in 323 Circle K convenience stores across
CWENCH Hydration™ is now available at 323 Circle K locations across
Circle K is the latest multinational player in the consumer goods sector to carry CWENCH Hydration™, joining Keurig Dr Pepper Inc. subsidiary Van Houtte Coffee Services as announced in Cizzle Brands’ January 29, 2025 press release.
The ready-to-drink format of the four original flavours of CWENCH Hydration™ (Berry Crush, Cherry Lime, Blue Raspberry, and Rainbow Swirl) are being merchandised in dedicated cooler barrels as well as sandwich cooler displays in Circle K stores, offering excellent visibility for the CWENCH Hydration™ brand, and an enhanced trial opportunity for first-time consumers of CWENCH. Circle K will also be promoting CWENCH Hydration™ as part of various campaigns, complementing Cizzle Brands’ existing in-house marketing initiatives.
In addition, CWENCH Hydration™ will be available at Circle K’s Frosh Week’s activations at 15 universities across
Couche-Tard operates more than 2,100 stores across
Cizzle Brands’ Founder, Chairman, and Chief Executive Officer John Celenza commented, “Building on the momentum for CWENCH Hydration™ as we enter its second year on the market, we are thrilled to have landed this deal with one of the top global names in convenience. Now that we’ve achieved initial market penetration in specialty retail in several hand-picked North American regions, we are making CWENCH Hydration™ available to consumers at a much broader scale by partnering with Circle K, a national convenience banner. This is the next step in making CWENCH a true household name. We are grateful for the promotional and marketing support that Circle K will be providing, which will make the coming seasons very exciting and productive for us as we continue to drive long-term growth for the CWENCH Hydration™ brand.”
About Cizzle Brands Corporation
Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 4,400 locations in
For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/
For more information about CWENCH Hydration™, please visit: https://www.cwenchhydration.com
On behalf of the Board of Directors of the Company,
CIZZLE BRANDS CORPORATION
“John Celenza”
John Celenza, Founder, Chairman, and Chief Executive Officer
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View source version on businesswire.com: https://www.businesswire.com/news/home/20250821549668/en/
Setti Coscarella
Head of Corporate Development
investors@cizzlebrands.com
1-844-588-2088
Source: Cizzle Brands Corporation
