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Cizzle Brands Corporation (CZZLF) delivers innovative consumer brand management through strategic partnerships and digital-first approaches. This page provides investors and industry observers with a centralized source for all official announcements and market developments related to the company.
Discover up-to-date coverage of earnings reports, product launches, and strategic initiatives. Our curated collection ensures you stay informed about operational milestones including brand portfolio expansions, licensing agreements, and consumer engagement strategies.
Key updates include detailed analyses of corporate developments, management commentary on market trends, and progress reports on key initiatives. Bookmark this page to monitor how Cizzle Brands continues to adapt its consumer-focused strategies in evolving retail environments.
Cizzle Brands (OTCQB: CZZLF) announced on November 13, 2025 that CWENCH Hydration™ and HappiEats™ Sport Pasta™ are now available at 91 Popeye’s Supplements Canada locations nationwide. The placement targets performance-focused consumers through Popeye’s specialty sports-nutrition channel, which operates over 140 stores.
The release notes CWENCH contains no sugar and “six+ electrolytes,” while Sport Pasta is described as a high-protein, lower-glycemic-index pasta handcrafted in Italy. The rollout complements prior Canadian retail placements in 500+ Petro-Canada, 300 Sobeys, 320 Circle K, and 150 Loblaw locations.
Cizzle Brands (OTCQB: CZZLF) reported fiscal Q4 2025 and full‑year 2025 results for the period ended July 31, 2025, driven by CWENCH Hydration sales.
Key metrics: FY2025 revenue $13.2M (nearly 7x prior year), FY gross margin 57%, Q4 2025 revenue $4.0M (+92% YoY), Q4 US revenue $1.3M (+215% YoY), adjusted EBITDA $(8.9M), net loss $(13.9M), and cash at period end $3.1M.
FY2025 operational milestones: raised >$8.5M in equity financings, Cboe Canada listing and OTCQB graduation, DTC eligibility, distribution in >5,200 points across North America and Europe, major retail placements, new product launches (SPOKEN Nutrition, HappiEats Sport Pasta) and key sports sponsorships.
Cizzle Brands (OTCQB: CZZLF) has announced the placement of its CWENCH Hydration™ products across 510 Petro-Canada locations nationwide, expanding its total distribution network to over 5,100 points across Canada, the United States, and Europe.
The placement includes popular flavors Blue Raspberry and Rainbow Swirl, along with limited-time offerings Pink Lemon Flow and Tropical Flow. This expansion follows earlier placements in MacEwen-owned gas stations and Canco Petroleum, complementing CWENCH's sports partnerships including being the Official Sports Drink of the Ottawa Senators and sponsoring various Canadian sporting events.
Cizzle Brands (OTCQB: CZZLF) has announced that its CWENCH Hydration™ products are now available in 149 locations of Loblaw Companies Limited's (LCL) retail banners, including Loblaws, Zehrs, Your Independent Grocer, Real Canadian Superstore, and Atlantic Superstore.
The product launch includes three flavors - Blue Raspberry, Tropical Flow, and Rainbow Swirl in ready-to-drink format. Since its launch in May 2024, CWENCH Hydration™ has expanded to over 4,400 locations across Canada, the United States, and Europe. The brand has secured partnerships as the Official Hydration Partner of USA Hockey and the Official Sport Drink of the NHL's Ottawa Senators.
The distribution through LCL, which reaches 90% of Canada's population within 10 kilometers of their stores, represents a significant milestone in Cizzle Brands' strategic commercialization efforts to build market share in the sports drink category.
Cizzle Brands (OTCQB: CZZLF) has launched HappiEats™ Sport Pasta™, a premium high-protein, lower glycemic index pasta specifically designed for athletes. The product contains 18 grams of protein and 10 grams of fiber per 85-gram serving, making it ideal for athletic performance and sustained energy.
The handmade Italian pasta is crafted using a unique four-ingredient recipe including red lentil, white quinoa, and white bean flour. At launch, Sport Pasta™ will be available through several existing retail partners, including Shop Santé and Source for Sports, with planned expansion to retailers like Healthy Planet, Longo's, Fortino's, VitaCost (Kroger), and Metro in the coming months.
This launch marks Cizzle Brands' first product under the new HappiEats™ food banner, complementing their existing better-for-you product lines CWENCH Hydration™ and Spoken Nutrition™.
Cizzle Brands (OTCQB: CZZLF) has secured a three-year agreement making CWENCH Hydration™ the official sport drink of the NHL's Ottawa Senators. The partnership includes exclusive distribution rights at the Canadian Tire Centre and Sensplex facilities, along with comprehensive advertising opportunities including LED displays, digitally enhanced dasherboards, and sponsorship of various events.
As part of the collaboration, Cizzle Brands will launch Powerplay Punch, a limited-time CWENCH Hydration™ flavor featuring Senators branding, to be sold through major retailers in Canada's National Capital Region including Sobeys, Healthy Planet, and Circle K.
This agreement builds upon CWENCH's existing partnerships with Canlan Sports Ice Corp, USA Hockey, and collaborations with notable hockey figures including Cole Caufield, Nathan MacKinnon, and Coach Chippy.
Cizzle Brands (OTCQB: CZZLF) has announced that its CWENCH Hydration™ beverages are now available in 323 Circle K convenience stores across Ontario. Circle K, owned by Alimentation Couche-Tard, will provide dedicated merchandising support including branded barrel coolers and promotional campaigns.
The partnership includes participation in Circle K's Frosh Week activations at 15 universities from August 25 - September 13, 2025, targeting approximately 45,000 university students. CWENCH Hydration™'s four flavors (Berry Crush, Cherry Lime, Blue Raspberry, and Rainbow Swirl) will be prominently displayed in both cooler barrels and sandwich cooler displays.
This expansion follows CWENCH's earlier partnership with Keurig Dr Pepper subsidiary Van Houtte Coffee Services, announced in January 2025, and represents significant growth potential within Couche-Tard's network of over 2,100 stores across Canada.
Cizzle Brands (OTCQB: CZZLF) has secured a three-year $5 million secured revolving credit facility from eCapital for general corporate purposes and working capital needs. This non-dilutive financing follows the company's recent oversubscribed private placement that raised over $4.5 million.
The company plans to use the funds to support its strategic growth plans for CWENCH Hydration™ and Spoken Nutrition brands, along with new product developments. The announcement comes after recent board additions, including former NFL star Ndamukong Suh, as Cizzle Brands positions itself for expansion in Canada and entry into the US market.
Cizzle Brands (OTCQB: CZZLF) announced that its flagship product CWENCH Hydration™ is now available in all 84 stores of Pure Hockey, the largest hockey retailer in the United States. Following successful sales performance since April 2025 in 25 initial stores, Pure Hockey expanded the product's availability across its entire network spanning 32 U.S. states.
The product lineup includes hydration mix in four original flavors available in 10-count servings and 315-gram containers, ready-to-drink beverages including new flavors Celly Freeze and Pink Lemon Flow, and CWENCH-branded merchandise. The distribution is facilitated by Muscle Foods, with all stores featuring CWENCH-branded refrigerators for chilled beverages.
Cizzle Brands (OTCQB: CZZLF) has announced significant changes to its Board of Directors, appointing three new members including retired NFL star Ndamukong Suh, along with experienced executives Michael Doolan and Geoff Bedford. The appointments are effective August 7, 2025.
Suh, a Super Bowl champion and three-time First-Team All-Pro, brings his business acumen as managing partner of House of Spears Management. The company has demonstrated strong performance, with over $13M in revenue, distribution in over 3,300 points of sale, and having raised over $20M in financing. The company has successfully launched two brands: CWENCH Hydration and Spoken Nutrition.
Current board members Andy O'Brien and Barrington Miller are stepping down but will remain involved with the company as Chief Performance Officer and advisor, respectively.