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Dada Group's Dada Now Attracted New Users By 30% Through Expanding Partnership with WeChat Search

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SHANGHAI, April 22, 2021 /PRNewswire/ -- Dada Group (Nasdaq: DADA) ("Dada"), China's leading local on-demand delivery and retail platform, is pleased to announce that Dada Now, its on-demand delivery platform, has established cooperative partnership with WeChat Search to further extend the potential users in WeChat ecosystem.

WeChat has a broader user base in China with over 500 million monthly active users. Based on the users' high stickiness to WeChat ecosystem and the improved search functions, more and more users prefer to gain the service they need through WeChat Search. According to the data of WeChat Search, delivery-related keywords are most frequently searched by users.

As China's leading on-demand delivery platform, Dada Now partners with WeChat Search to tap the user potential in the WeChat ecosystem. With the support of WeChat Search in terms of promotion, products and operations, Dada Now has achieved efficient growth in branding and user ordering in the WeChat ecosystem. The search volume of Dada Now in the official brand portal increased by more than 100%, and the related-search volume in the WeChat ecosystem increased by 250%. At the same time, WeChat Mini Program has become the top performer in attracting new users among all channels. Through the cooperation with WeChat Search, the number of new users who place orders on Dada's WeChat Mini Program increased by 30%.

When users search for keywords such as "Dada" and "Dada Now" on WeChat Search, the platform will lead them to the official brand portal. In the portal, "Express Send" and "Express Check" directly meet the users' needs, attract customers through coupons. When users search keywords such as "Run Errands" and "Intra-City Delivery", the results will be customized based on the search habits of the user.

About Dada Group

Dada Group is a leading platform of local on-demand retail and delivery in China. It operates JDDJ, one of China's largest local on-demand retail platforms for retailers and brand owners, and Dada Now, a leading local on-demand delivery platform open to merchants and individual senders across various industries and product categories. The Company's two platforms are inter-connected and mutually beneficial. The Dada Now platform enables improved delivery experience for participants on the JDDJ platform through its readily accessible fulfillment solutions and strong on-demand delivery infrastructure. Meanwhile, the vast volume of on-demand delivery orders from the JDDJ platform increases order volume and density for the Dada Now platform. In June 2020, Dada Group began trading on the Nasdaq Global Market, under the ticker symbol "DADA."

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About DADA

公司介绍(网址:www.imdada.cn) 达达-京东到家是中国最大的同城速递平台和生鲜商超 o2o 平台,同城速递平台“达达”目前已经覆盖全国 360 多个重要城市,拥有300 多万众包配送员, 服务超过 80 万商家用户和 3000 万个人用户,日单量峰值超过 400 万单。其生鲜商超 o2o 平台“京东到家”,包含超市便利、新鲜果蔬、零食小吃、鲜花烘焙、 医药健康等业务,覆盖北京、上海、广州等 22 个城市,注册用户超过 3000 万。 公司成立于 2014 年初,先后获得了红杉、dst、京东、沃尔玛等顶级基金和战略合作伙伴的投资,累计融资金额近 7 亿美金。 京东到家 移动app 京东到家是全国领先的生鲜商超o2o平台,包含超市便利、新鲜果蔬、零食小吃、鲜花烘焙、 医药健康等业务。京东到家向消费者提供生鲜及超市产品的配送,并基于lbs定位实现1小时内快速送达,覆盖北京、上海、广州等 22个城市,注册用户超过3000万。 达达 移动app 众包物流平台:达达,通过众包和移动的方式解决电商配送的痛点,为中国众多的零售、服务和o2o企业提供同城速递服务;目前日均订单量过百万单,其中99%的订单在一小时之内配送完成,80%的订单在30分钟之内配送完成。 boss秀: 创始人ceo 蒯佳祺 本科毕业于同济大学物流工程专业,拥有美国麻省理工学院(mit)的物流工程硕士学位。 在创立达达之前, 曾任职oracle,麦肯锡,安居客和易传媒的创始成员和高管。 cto 杨骏 本科毕业于浙江大学计算机专业,拥有美国卡耐基梅隆大学(cmu)的计算机博士学位。 曾任职于square,领导growth team;并在facebook和google工作多年,作为最早的华人工程师之一。 了解更多信息请关注:达达-京东到家微信公众号:jddaojia 大研发技术博客:dada-tech