Fifth Third and Detroit Tigers Introduce Fifth Third Park: New Name for the Home of the Tigers

Fifth Third’s naming-rights deal for the Tigers’ ballpark follows its Comerica merger and includes a $20 million Detroit neighborhood commitment.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

New name reflects Fifth Third's commitment to Detroit, Michigan, and Tigers fans

DETROIT--(BUSINESS WIRE)-- The Detroit Tigers and Fifth Third Bancorp (NYSE: FITB) today announced that Comerica Park will become Fifth Third Park, reflecting Fifth Third's growing investment in Detroit, its commitment to Michigan communities and its long-standing support of the region’s economic growth.

Fifth Third Park

The naming rights transition follows Fifth Third's merger with Comerica and brings together two organizations with deep roots in Detroit and a shared commitment to the city's future. Michigan is one of Fifth Third’s most important markets nationally and a cornerstone of its Midwest franchise.

"As a life-long Michigander and Tigers fan, it's a genuine privilege to see our name go up at this ballpark," said Steve Davis, Region President, Michigan, Fifth Third Bank. "Fifth Third Park will stand as a visible symbol of our long-term commitment to this city, its people and its future. Michigan is a top-tier market for Fifth Third, and Detroit sits at the center of its economic future. Whether it's supporting local businesses, investing in neighborhoods or partnering with organizations that strengthen our communities, we are committed to helping Detroit continue to thrive for generations to come."

The announcement builds on Fifth Third's growing presence in Michigan. Following its merger with Comerica, Fifth Third became the largest retail deposit holder in both Michigan and Detroit, established its Michigan regional headquarters at One Campus Martius in downtown Detroit, and maintained the Great Lakes Campus in Farmington Hills, one of the bank's largest employment centers. Together, these locations reinforce Michigan’s role as one of Fifth Third’s most important markets.

“We’re proud to welcome Fifth Third Bank to the Detroit Tigers family and to introduce a new chapter in the club’s history and tradition with the naming of Fifth Third Park,” said Ryan Gustafson, President and CEO, Ilitch Sports + Entertainment. “This ballpark is truly one of Detroit’s greatest community assets and continues to be a gathering place for generations of Tigers fans. Fifth Third shares our core values and our commitment to giving Tigers fans a first-class entertainment experience. Legacy matters to us, and it’s part of the foundation we’re building with this partnership.”

Since opening in 2000, the ballpark has anchored Detroit's sports and entertainment district, helping fuel downtown's revitalization alongside the city's other major sports and entertainment venues. Together, these venues have made the district one of the most vibrant in the country, drawing millions downtown each year for sports and events.

Investing in Michigan Communities

Through its “Building Stronger Communities” framework, the bank is mobilizing capital, services and partnerships to strengthen economic opportunity and financial well-being statewide. Notably, Fifth Third's nationally recognized Neighborhood Program traces its roots to Detroit's Gratiot & Seven Mile (G7) neighborhood, where the Bank first piloted its place-based economic development model in 2019 before expanding it across its footprint.

Key initiatives include:

• Expansion of Fifth Third’s nationally recognized Neighborhood Program, with a $20 million capital commitment in Detroit’s Gratiot/Seven Mile (G7) and Denby/Whittier neighborhoods to support economic mobility and financial inclusion
• Small business support through grants and place-based economic development programs delivered in partnership with local organizations

The Detroit Tigers and Fifth Third will work together on future community initiatives and fan programs designed to celebrate Detroit's neighborhoods, expand opportunity and strengthen connections between the ballpark and the communities it serves.

"Tigers baseball has been part of Detroit's story for generations, and for the last 25 years this ballpark has been where those memories are made — where a kid goes to a game with their family and, years later, brings their own," said Tim Spence, Chairman, CEO and President of Fifth Third. "That's the spirit we're honored and humbled to be part of. As a bank with deep roots across Michigan, our job now is to live up to what this place means to Detroit by showing up for fans, families and communities for the long run."

Fans can expect a seamless transition as the ballpark takes on its new identity, with signage updates rolling out during the offseason and the marquee signage installed ahead of the 2027 season. Beyond the name, the emphasis will be on how Fifth Third brings the partnership to life — building on the experiences fans already know, including the VIP Gate at the Fifth Third Entry and the Park Perks program at 53.com/tigers, with more to come as the collaboration deepens. During the final homestand of the season, Fifth Third and the Tigers will celebrate fans with a series of activations, including an interactive photo experience and a fan vote to help design the future Detroit Tigers debit card. Fifth Third and Ilitch Sports + Entertainment also remain committed to meaningful community investment in Detroit, with programming focused on expanding opportunity for the next generation of Detroiters.

About Fifth Third

Fifth Third is a bank that's as long on innovation as it is on history. Since 1858, we've been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it's one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere's World's Most Ethical Companies® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is to be the one bank people most value and trust.

Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank, and its common stock is traded on the New York Stock Exchange under the symbol "FITB." Investor information and press releases can be viewed at www.53.com. Deposit and credit products provided by Fifth Third Bank, National Association. Member FDIC.

About Detroit Tigers

The Detroit Tigers, Inc., a charter member of the American League in 1901, have won four World Series and 11 American League pennants. The Tigers play their home games at Fifth Third Park located within The District Detroit, one of the largest sports and entertainment developments in the country. Other Ilitch companies span gaming, food, sports, entertainment, real estate, and hospitality and are united by a shared commitment to entrepreneurship, community, and excellence. Led by Chris Ilitch since 2004, the Ilitch Companies have increased revenue more than 600% in that time, outperforming the S&P 500. With tens of thousands of colleagues around the world, Ilitch Companies proudly invests in the places it calls home, strengthening its communities through innovation, opportunity, and philanthropy. Through strategic ownership of leading brands and enterprises including Little Caesars, Ilitch Sports + Entertainment, Detroit Tigers, Olympia Development, Olympia Parking, Little Caesars Supply Chain, Champion Foods, Little Caesars Fundraising, Ilitch Gaming, and Tenda, along with joint ownership of 313 Presents, Ilitch Companies empowers growth, brings people together, and creates memorable experiences.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260921030962/en/

Jennifer Hendricks Sullivan (Media Relations)
jennifer.hendricks.sullivan@53.com

Matt Curoe (Investor Relations)
matthew.curoe@53.com

Jamie Langdon (Media Relations)
jamie.langdon@olyent.com

Source: Fifth Third Bancorp