Arizona Diamondbacks Bring Largest Video Display in Arizona to Chase Field from Daktronics

Rhea-AI Summary

Daktronics (NASDAQ: DAKT) partnered with the Arizona Diamondbacks to design, manufacture and install the largest LED video display in Arizona at Chase Field ahead of the 2026 season. The center-field display measures 63 ft × 152 ft (~9,600 sq ft), a 52% increase over the previous Daktronics display.

Chase Field now totals more than 21,000 sq ft of digital signage (16.9 million pixels) plus three ribbon boards for sponsor and game content.

Key Figures

Main display area: 9,600 square feet Display size increase: 52% Total digital signage: 21,000 square feet +5 more

8 metrics

Main display area 9,600 square feet Center-field LED video display at Chase Field for 2026 season

Display size increase 52% Increase in video display area versus prior Daktronics display

Total digital signage 21,000 square feet Combined digital signage area throughout Chase Field

Total pixels 16.9 million pixels Total digital canvas available to the Arizona Diamondbacks

Main display height 63 feet Height of new main center-field video display

Main display width 152 feet Width of new main center-field video display

Lower ribbon length 1141 feet Ribbon display from right field foul pole to past left field foul pole

Upper ribbon length 984 feet Upper ribbon display length at Chase Field

Market Reality Check

Price: $21.59 Vol: Volume 565,195 is 24% bel...

normal vol

$21.59 Last Close

Volume Volume 565,195 is 24% below the 20-day average of 739,025, suggesting a moderate reaction. normal

Technical Trading 7.1% above 200-day MA at 19.44, while sitting 26.35% below the 52-week high.

Peers on Argus

DAKT gained 3.27% with peers CTS, ALNT, ROG and KN up between 1.18–2.94%, while ...

DAKT gained 3.27% with peers CTS, ALNT, ROG and KN up between 1.18–2.94%, while LYTS slipped 0.25%, indicating a generally supportive sector backdrop alongside the company-specific ballpark win.

Historical Context

5 past events · Latest: Mar 23 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Mar 23	Sports venue upgrade	Positive	+3.3%	Announced major Wrigley Field LED display refresh for 2026 season.
Mar 18	Conference participation	Neutral	-0.2%	Management scheduled one-on-one meetings at the 38th Roth Conference.
Mar 04	Investor Day announcement	Positive	+4.0%	Planned April Investor Day presentations and webcast at Nasdaq MarketSite.
Mar 04	Earnings results	Positive	-11.1%	Reported strong Q3 2026 sales, backlog and improved profitability metrics.
Feb 24	Earnings date notice	Neutral	-0.6%	Set date and time for Q3 results release and investor conference call.

Pattern Detected

Recent company news on venue projects and corporate events has mostly seen share-price alignment, but the strong Q3 earnings release drew a notable downside divergence.

Recent Company History

Over recent months, Daktronics has mixed operational momentum with steady investor engagement. On Mar 4, fiscal Q3 2026 results showed higher sales, orders and backlog, yet the stock fell 11.13%. Subsequent items included an Investor Day announcement on Apr 9, 2026, participation in the Roth Conference, and multiple ballpark display projects, such as new LED systems at Wrigley Field on Mar 23 with a 3.27% gain. Today’s Chase Field announcement continues the theme of high-profile sports venue deployments.

Market Pulse Summary

This announcement underscores Daktronics’ deep presence in high-profile sports venues, adding nearly...

Analysis

This announcement underscores Daktronics’ deep presence in high-profile sports venues, adding nearly 9,600 square feet of LED display at Chase Field and expanding total digital signage to over 21,000 square feet. In recent months, the company combined a strong Q3 turnaround with investor outreach and additional stadium projects. Investors may watch how such marquee installations contribute to future orders and backlog, and how subsequent earnings updates reflect demand across Live Events and other key segments.

Key Terms

digital signage, pixel spacing

2 terms

digital signage technical

"The ballpark now has more than 21,000 square feet of digital signage totaling 16.9 million pixels"

Digital signage are electronic displays—such as screens, kiosks or video walls—that show changing images, video and information in stores, transit hubs, offices and public spaces. Investors care because it turns physical locations into targeted, measurable advertising and information platforms that can create recurring revenue from ads, software and data services; think of it as a smarter, trackable billboard network that can boost sales, margins and growth potential.

pixel spacing technical

"It features a 10-millimeter pixel spacing to deliver excellent image clarity"

Pixel spacing is the real-world distance represented by the gap between adjacent picture elements (pixels) in a digital image, usually expressed in millimeters for medical or scientific imaging. It matters to investors because smaller, consistent spacing means finer detail and more accurate measurements—like using a finer ruler—affecting product quality, clinical reliability, regulatory approval, and market differentiation for companies that make scanners, cameras, or imaging software.

AI-generated analysis. Not financial advice.

Installation of nearly 9,600 square feet of video display represents a 52% increase for the 2026 season

BROOKINGS, S.D., March 24, 2026 (GLOBE NEWSWIRE) -- Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, has partnered with the Arizona Diamondbacks to design, manufacture and install the largest LED video display in Arizona and three ribbon boards at Chase Field in Phoenix ahead of the 2026 baseball season. The video display in center field will total nearly 9,600 square feet of digital canvas, a 52% increase over the previous Daktronics display and top 10 in size at the major league level. The ballpark now has more than 21,000 square feet of digital signage totaling 16.9 million pixels at the Diamondbacks’ disposal to entertain and inform their fans.

“Our goal is always to make Chase Field one of the most exciting places in baseball to watch a game,” said Derrick Hall, D-backs President, CEO & General Partner. “Daktronics brought incredible expertise and innovation to this project, helping us deliver a world-class scoreboard and ribbon board system that will transform how fans experience the game at Chase Field. These new displays are an innovative step forward, building on recent lighting and audio upgrades as we continue enhancing the ballpark for our fans.”

Display Details
The new main video display will measure 63 feet high by 152 feet wide. It features a 10-millimeter pixel spacing to deliver excellent image clarity and contrast to fans in the seating bowl of the stadium. It features variable content zoning to share one large image or multiple zones of content baseball fans expect at every game, including live video, up-to-the-minute statistics, graphics and animations, and sponsorship messages.

“Every moment at the ballpark is a chance to create memories, and we’re honored to help the Diamondbacks make those moments even more unforgettable,” said Jay Parker, Daktronics vice president of Live Events and Spectaculars. “These new displays will bring fans closer to the action, amplify the excitement and turn every play into a shared experience. For decades, the Diamondbacks have trusted Daktronics to deliver technology that performs when it matters most, and that trust is what makes projects like this so special.”

Ribbon Display Details
One ribbon display runs from the right field foul pole to behind home plate to past the left field foul pole and will measure roughly 1141 feet long. An upper ribbon display will measure nearly 984 feet long and a press box ribbon display will measure 232 feet long. All three will measure more than 3.5 feet high.

These three ribbon displays also feature 10-millimeter pixel spacings and offer the ability to highlight sponsors throughout events while also sharing supplemental statistics and game information to the main display.

Daktronics has grown with the sports industry from the company’s beginnings in 1968. Today, the company has integrated LED super systems in more than 50% of all professional sports facilities in the United States and Canada. For more information on what Daktronics can provide, visit www.daktronics.com/professionalsports.

About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

Safe Harbor Statement
Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts and orders, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions, increased regulation and other risks described in the company's SEC filings, including its Annual Report on Form 10-K for its 2025 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

MEDIA RELATIONS
Justin Ochsner
Public Relations/Marketing
Tel 605-692-0200
Email justin.ochsner@daktronics.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1b59b85e-e03b-4130-aeae-d9d3fb406f3b

FAQ

What did Daktronics (DAKT) announce about Chase Field on March 24, 2026?

Daktronics announced a partnership to install Arizona's largest LED display at Chase Field, totaling nearly 9,600 sq ft. According to Daktronics, the display is 63×152 feet with 10mm pixel spacing and complements three ribbon boards and existing stadium upgrades.

How large is the new center-field video display Daktronics (DAKT) installed for the Diamondbacks?

The new center-field video display measures 63 feet high by 152 feet wide, about 9,600 sq ft. According to Daktronics, it uses 10-millimeter pixel spacing and adds high-resolution zoning for live video, stats, graphics and sponsorships.

What is the scope of digital signage at Chase Field after Daktronics' (DAKT) installation?

Chase Field now has more than 21,000 sq ft of digital signage and 16.9 million pixels in total. According to Daktronics, this includes the main display plus three ribbon displays for supplemental stats and sponsor content.

What are the sizes of the ribbon displays installed by Daktronics (DAKT) at Chase Field?

The ribbon displays measure roughly 1,141 ft (lower), nearly 984 ft (upper), and 232 ft (press box), each over 3.5 ft high. According to Daktronics, all ribbon boards use 10mm pixel spacing and highlight sponsors and game info.

Could Daktronics' (DAKT) Chase Field installation affect the company's commercial sports visibility?

The installation likely raises Daktronics' profile in professional sports venues by adding a top-10 MLB-sized display. According to Daktronics, the project builds on decades of stadium LED systems and visibility in pro sports facilities.