Seattle Mariners Upgrade Video Board at T-Mobile Park with Daktronics
Rhea-AI Summary
Daktronics (NASDAQ: DAKT) manufactured and installed a new outfield video display named Mariners Fire TV at T-Mobile Park, totaling more than 11,300 square feet and ranking in the top 10 largest displays in Major League Baseball. The center-field board is approx. 56.5 ft by 201 ft with 10mm pixel spacing, supports variable zoning for live video, replays, stats and sponsorships, and is installed and ready for the 2026 season.
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Key Figures
Market Reality Check
Peers on Argus
DAKT was up 3.7% while only one peer, KOPN, appeared on the momentum scanner, rising 9.81% without accompanying news, suggesting today’s move looked company-specific rather than part of a broad sector rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Mar 23 | Sports venue contract | Positive | +3.3% | Announced refresh of eight LED displays at Wrigley Field. |
| Mar 18 | Conference participation | Neutral | -0.2% | Management scheduled one-on-one meetings at a major investor conference. |
| Mar 04 | Investor Day announcement | Positive | +4.0% | Planned Investor Day with detailed leadership presentations in New York. |
| Mar 04 | Quarterly earnings | Positive | -11.1% | Reported higher sales, orders, and backlog with improved profitability. |
| Feb 24 | Earnings date notice | Neutral | -0.6% | Scheduled release and call for fiscal Q3 2026 financial results. |
Recent news tied to installations, events, and earnings has often produced modest single-day moves, with one notable negative reaction to quarterly results despite operational improvement.
Over recent months, Daktronics has combined operational updates with marquee venue wins. On Mar 4, fiscal Q3 2026 results showed higher sales, orders, and backlog but the stock fell 11.13%. Subsequent disclosures highlighted Investor Day plans and participation in the 38th Annual Roth Conference. On Mar 23, the company announced major display upgrades at Wrigley Field, and the stock rose 3.27%. Today’s T-Mobile Park announcement extends that theme of high-profile sports venue projects.
Market Pulse Summary
This announcement highlights another major sports-venue win for Daktronics, adding an upgraded, 11,300+-square-foot video display at T-Mobile Park with 10-millimeter pixel spacing and advanced content zoning. It follows recent projects like Wrigley Field and builds on a long history in live events dating back to 1968. Investors may watch for how such marquee installations contribute to orders, backlog, and future earnings updates.
Key Terms
pixel spacing technical
AI-generated analysis. Not financial advice.
T-Mobile Park updates cover 11,300+ square feet of digital canvas in the outfield for video, replays and more
BROOKINGS, S.D., March 25, 2026 (GLOBE NEWSWIRE) -- Continuing to evolve the digital display experience at T-Mobile Park, the Seattle Mariners have turned to Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, to manufacture and install an upgraded outfield video display, now named Mariners Fire TV, totaling more than 11,300 square feet. The size remains squarely in the top 10 in baseball’s major league and is installed and ready for the first pitch of the 2026 season in Seattle, Washington.
“We pride ourselves in consistently finding ways to elevate the fan experience at T-Mobile Park, and the new Mariners Fire TV in center field represents another great opportunity to make a meaningful impact,” said Mariners Vice President of Content and Creative Services Ben Mertens. “Daktronics has been a trusted partner for years, and this next-generation videoboard reflects our shared commitment to innovation. The size, clarity and capabilities of the new display will bring fans even closer to the game we love, enhancing our ability to showcase both the action on the field and the incredible atmosphere in the stands in a more visually dynamic and engaging way.”
“We’re honored that the Seattle Mariners have trusted Daktronics with this next-generation video display at T-Mobile Park,” said Daktronics Vice President of Live Events and Spectaculars Jay Parker. “This project reflects our shared commitment to creating an unforgettable experience for fans, where every moment on the field is amplified by our technology. Providing displays that enhance the entertainment for audiences is what we do, and we’re looking forward to helping the Mariners bring their vision to life.”
Video Display Details
Located in center field, the upgraded display remains approximately 56.5 feet high by 201 feet wide. It features a 10-millimeter pixel spacing to deliver excellent image clarity and contrast to Mariners fans in every seat of the stadium. It integrates seamlessly into the existing digital signage at the stadium for a complete visual experience.
To entertain and engage fans, the display is capable of variable content zoning. This allows it to show one large image or multiple zones of content, including live video, instant replays, up-to-the-minute statistics and game information, graphics and animations, and sponsorship messages.
This project comes on the heels of the Mariners adding Daktronics displays along the upper edge of the dugouts, backstop displays behind home plate, ribbon displays along the seating fascia, out-of-town display and a “Hit It Here” feature display, all in place and operational by the start of the 2024 season.
Daktronics has grown with the sports industry from the company’s beginnings in 1968. Today, the company has integrated LED super systems in more than
About Daktronics
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.
Safe Harbor Statement
Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts and orders, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions, increased regulation and other risks described in the company's SEC filings, including its Annual Report on Form 10-K for its 2025 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.
MEDIA RELATIONS
Justin Ochsner
Public Relations/Marketing
Tel 605-692-0200
Email justin.ochsner@daktronics.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/4ec5906c-4258-4a35-819a-3c2bb5a22f44
https://www.globenewswire.com/NewsRoom/AttachmentNg/484b1953-e01b-4275-8b2b-b636af86e2b9
https://www.globenewswire.com/NewsRoom/AttachmentNg/18bb4b55-0ab5-4b1f-99b7-f7290248a12f
FAQ
What did Daktronics announce about the T-Mobile Park videoboard (DAKT) on March 25, 2026?
How large is the Mariners Fire TV videoboard at T-Mobile Park and how does it rank in MLB?
What technical features does the new T-Mobile Park board include that investors in DAKT should note?
When will the Mariners Fire TV be operational for fans and the 2026 season?
What prior Daktronics installations at T-Mobile Park preceded the 2026 outfield upgrade?
