PSG Completes Sale of Minority Stake in SevenRooms to DoorDash
Founded in 2011 by Joel Montaniel, Allison Page, and Kinesh Patel, SevenRooms delivers high-quality tools for marketing, operations, and guest experience – all deeply integrated with its industry-leading CRM – to help restaurants, hotels, and hospitality businesses deepen guest relationships, streamline operations, and drive revenue growth. Since PSG’s initial investment in 2020, SevenRooms has grown significantly from about 2,000 venues as customers to more than 13,000 venues. During this period, PSG provided operational resources and supported SevenRooms’ product expansion, including facilitating the company’s acquisition of HeyPluto in 2024 to strengthen its AI-powered personalized messaging capabilities.
“We are proud to have supported SevenRooms’ significant growth over the last five years and thank Joel, Allison, and Kinesh for their partnership,” said Adam Marcus, Managing Director and Namrita Rai, Principal at PSG. “We believe SevenRooms is positioned for continued success as a valuable component of the restaurant and hospitality ecosystem and a trusted partner to operators. We wish the entire team the best as they embark on this exciting next chapter with DoorDash.”
“PSG has been a steadfast partner in supporting our growth journey. We’re grateful to the team for their strategic guidance and operational support over the last five years to help us arrive at this milestone," said Joel Montaniel, Co-Founder and CEO of SevenRooms. "Now, as a DoorDash company, we’re excited to start a new chapter – one that accelerates our ability to support and serve our restaurant and hospitality operator partners with even greater scale, impact and innovation.”
Weil, Gotshal & Manges LLP acted as legal counsel to PSG. Goodwin Procter LLP served as legal advisor to SevenRooms and A&O Shearman served as legal advisor to DoorDash. William Blair served as exclusive financial advisor to SevenRooms.
About PSG
PSG is a growth equity firm that partners with software and technology-enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities, and build strong teams. Having backed more than 150 companies and facilitated over 520 add-on acquisitions, PSG brings extensive investment experience, deep expertise in software and technology, and a firm commitment to collaborating with management teams. Founded in 2014, PSG operates out of offices in
About SevenRooms
SevenRooms is a CRM, marketing and operations platform for growing restaurants in the hospitality industry. From Michelin star gems to local favorites, the all-in-one platform helps restaurants increase sales, delight guests, and keep them coming back, automatically. The full suite of products includes reservations, waitlist and table management, review aggregation, revenue management, referrals, email and text marketing, and marketing automation. Founded in 2011, SevenRooms has more than 13,000 dining, hotel F&B, nightlife and entertainment venues globally, including: Marriott International, MGM Resorts International, Mandarin Oriental Hotel Group, Wynn Resorts, Jumeirah Group, Hard Rock Hotels & Resorts, Atlantis Resorts, Dorchester Collection, Rosewood Hotel Group, Wolfgang Puck, Michael Mina, Union Square Hospitality Group, Australian Venue Co., Merivale, Harrods, Fortnum & Mason, JKS Restaurants, The Madera Group, NoHo Hospitality, Nobu Restaurants, Black Sheep Restaurant Group, The Wolseley Hospitality Group, Dishoom, Groot Hospitality, and Live Nation.
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Jackie Ryan
pro-psg@prosek.com
Source: PSG