DBG Launches AVO College Influencer Tour at the University of Alabama featuring Hallie Batchelder, Sydney Thomas, Sarah Ashlee Barker, Ha-Ha Clinton Dix and Mary Sergi this Saturday, October 18th

Rhea-AI Summary

Digital Brands Group (NASDAQ:DBGI) announced the launch of its first AVO College Influencer Tour at the University of Alabama on Saturday, October 18, 2025. The event runs 2:00 pm–4:00 pm at the Supe Store on the Quad and Champions Lane and features influencers and athletes Hallie Batchelder, Sydney Thomas, Sarah Ashlee Barker, Ha-Ha Clinton Dix and Mary Sergi. Fans can attend meet-and-greets and obtain signed AVO x Yea Alabama apparel.

Commercial terms: Yea Alabama will receive a 20% royalty on revenue from the AVO x Yea Alabama apparel collection. The partners say the tour aims to create NIL opportunities focused on female student-athletes.

Insights

Collegiate partnerships and consumer-brand strategist

DBG is using an influencer-driven campus activation and a 20% apparel royalty to promote AVO and support female NIL initiatives.

The event monetizes campus fandom through in-person appearances, branded merchandise, and a stated 20% royalty to Yea Alabama on the AVO x Yea Alabama collection. The mechanics link direct fan engagement (meet-and-greets at the October 18, 2025 game) to immediate sales and ongoing revenue via the apparel collection.

Key dependencies include turnout and conversion at the campus activations, the quality of influencer engagement, and the durability of the merchandise program; execution risk is operational rather than regulatory. The stated commitment to create NIL opportunities for female student-athletes adds a strategic angle, but its impact depends on measurable follow-through and scale.

Watch on short horizon: attendance and sell-through at the October 18, 2025 activation and initial revenue capture for the AVO x Yea Alabama collection. On a medium horizon, monitor announcements about expanded NIL programs or additional university partnerships as indicators of repeatability and revenue growth.

Austin, Texas, Oct. 15, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (NASDAQ:DBGI) (the “Company” or “DBG”) today announces it is launching its first ever AVO College Influencer Tour at the University of Alabama for the Alabama Crimson Tide versus Tennessee Volunteers football game this Saturday, October 18^th.

The AVO College Influencer Tour will feature the following amazing and influencers and athletes:

• Hallie Batchelder from the Unwell Network and her extremely popular podcast, “Extra Dirty”
• Sydney Thomas, Social Media Influencer & Model, and University of Alabama graduate
• Sarah Ashlee Barker, former All-SEC basketball player at Alabama and first round draft pick of the WNBA’s Los Angeles Sparks
• Ha-Ha Clinton Dix, former two-time National Champion football player at Alabama and Pro Bowler for the Green Bay Packers
• Mary Sergi, a former Alabama cheerleader and top tier content creator
  

These influencers and athletes will be making a personal appearance at both the “Supe Store on the Quad” and “Champions Lane” before the game on Saturday, October 18^th from 2:00 pm to 4:00 pm.

This special influencer event offers students, alumni, families and all fans of both Alabama and Tennessee a unique opportunity to meet-and-greet these talented people, as well as sign AVO x Yea Alabama apparel (https://store.yea-alabama.com/collections/avo).

Yea Alabama will earn a 20% royalty on all revenue from the AVO x Yea Alabama apparel collection (https://store.yea-alabama.com/collections/avo). Additionally, AVO and Yea Alabama are committed to generate future NIL market driven opportunities for female student-athletes, which is one of the first NIL initiatives directed specifically to female student-athletes.

“We believe that this is a great opportunity to bring together top female influencers and athletes, as well as male athletes to support women’s sports and the female student-athletes across the country. We are extremely grateful that Yea Alabama believed in this project and was the first to embrace AVO’s mission to make a difference for female student-athletes”, said Hil Davis, CEO of Digital Brands Group.

Davis continued “Not only do we believe in the mission to support female student athletes, we also believe there is an opportunity to bring great product at amazing prices to these universities, their fans, alumni and families. The intersection of these two missions creates a powerful effect that many have called out as… the Warby Parker of collegiate apparel.”

About Digital Brands Group

We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis, including our recently launched collegiate brand AVO. We also have a technology arm, Open Daily Technologies, which focuses on integrating frontier computing, artificial intelligence, and advanced data protection into Digital Brands Group’s ecosystem. These initiatives directly support the Company’s broader strategy of driving value and innovation in the eCommerce sector.

Digital Brands Group, Inc. Company Contact
Hil Davis, CEO

Email: invest@digitalbrandsgroup.co
https://ir.digitalbrandsgroup.co

Forward-looking Statements

Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the U.S. Securities and Exchange Commission (the “SEC”), including DBG’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Forms 8-K, each filed or furnished with the SEC.

FAQ

When and where is Digital Brands Group (DBGI) hosting the AVO College Influencer Tour at University of Alabama?

The event is on Saturday, October 18, 2025 from 2:00 pm to 4:00 pm at the Supe Store on the Quad and Champions Lane.

Which influencers and athletes will appear at DBGI's AVO College Influencer Tour on October 18, 2025?

Appearances include Hallie Batchelder, Sydney Thomas, Sarah Ashlee Barker, Ha-Ha Clinton Dix and Mary Sergi.

What commercial terms did DBGI announce for the AVO x Yea Alabama apparel collection (DBGI)?

Yea Alabama will earn a 20% royalty on all revenue from the AVO x Yea Alabama apparel collection.

How does DBGI say the AVO tour will affect NIL opportunities for female student-athletes?

The company said AVO and Yea Alabama are committed to generating future NIL market-driven opportunities specifically for female student-athletes.

Will fans be able to buy or get signed AVO x Yea Alabama apparel at the October 18 DBGI event?

Yes, the event offers meet-and-greets and opportunities to sign AVO x Yea Alabama apparel available through the Yea Alabama store.

What shareholder-relevant revenue detail did DBGI disclose about the AVO partnership on October 15, 2025?

DBGI disclosed that Yea Alabama will receive a 20% royalty on apparel revenue from the AVO x Yea Alabama collection.