Digital Brands Group and University of Alabama Announce Exclusive Apparel Private Label Manufacturing Agreement

Rhea-AI Summary

Digital Brands Group (NASDAQ:DBGI) has secured an exclusive three-year private label manufacturing agreement with Yea Alabama, the official NIL program of the University of Alabama. The partnership allows DBGI to manufacture collegiate apparel available through University of Alabama bookstores and Yea Alabama's online store.

The company plans to release new product capsule collections in September, October, and November 2025. CEO Hil Davis positions the company as the "Warby Parker of collegiate apparel," suggesting a direct-to-consumer business model in the collegiate apparel space.

Positive

• Secured exclusive 3-year manufacturing agreement with University of Alabama's NIL program
• Multiple distribution channels established through university bookstores and online platform
• Planned product expansion with new collections scheduled for Q4 2025

Negative

• No financial terms or revenue projections disclosed
• Limited to single university partnership initially

Austin, Texas, Sept. 02, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (Ticker: [NASDAQ:DBGI]) (the “Company” or “DBG”), a publicly traded company specializing in eCommerce and Fashion, today announced it has entered into an Exclusive Private Label Manufacturing Agreement with AAA Tuscaloosa, LLC d/b/a Yea Alabama, for a three-year period.

Yea Alabama is the official University of Alabama name, image, and likeness (“NIL”) program established to cultivate and harness NIL opportunities for University of Alabama student-athletes, including acting as the NIL marketing agent for student-athletes attending the University of Alabama.

The products are available at available at the University of Alabama bookstores and https://store.yea-alabama.com/collections/avo. In addition to the products available now, new product capsule collections are scheduled to be released this September, October and November.

“We are excited to launch this private label program with Yea Alabama. We believe that we have positioned ourselves as the Warby Parker of collegiate apparel. Early results suggest we have created a compelling and unique customer value proposition, which very scalable,” said Hil Davis, the Chief Executive Officer of Digital Brands Group.

About Digital Brands Group

We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.

Digital Brands Group, Inc. Company Contact
Hil Davis, CEO

Email: invest@digitalbrandsgroup.co
https://ir.digitalbrandsgroup.co

Forward-looking Statements

Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the U.S. Securities and Exchange Commission (the “SEC”), including DBG’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Forms 8-K, each filed or furnished with the SEC.

FAQ

What is the new partnership between Digital Brands Group (DBGI) and University of Alabama?

Digital Brands Group has secured an exclusive three-year private label manufacturing agreement with Yea Alabama, the official NIL program of the University of Alabama, to produce collegiate apparel.

Where can customers buy DBGI's University of Alabama apparel products?

The products are available at University of Alabama bookstores and through Yea Alabama's online store at store.yea-alabama.com.

When will DBGI release new University of Alabama product collections?

DBGI plans to release new product capsule collections in September, October, and November 2025.

What is Digital Brands Group's business strategy for collegiate apparel?

DBGI positions itself as the 'Warby Parker of collegiate apparel', suggesting a direct-to-consumer business model focused on collegiate merchandise.

How long is DBGI's manufacturing agreement with Yea Alabama?

The private label manufacturing agreement with Yea Alabama is for a three-year period.