Designer Brands, JEMS by PENSOLE launch the FIRST JEM, inaugural shoe to roll off assembly line at one of the first Black-owned footwear factories in U.S.

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Designer Brands unveils FIRST JEM, the inaugural shoe from JEMS by PENSOLE brand, reinforcing commitment to representation of people of color in design and footwear industries.

Positive

• Designer Brands partners with JEMS by PENSOLE to create opportunity for underrepresented Black designers in the footwear industry.
• The FIRST JEM celebrates the legacy of Jan Ernst Matzeliger and his revolutionary invention of the Lasting Machine.
• Designer Brands plans to roll out future lines of athletic footwear by new brands and underrepresented designers in the coming years.

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Product release reinforces commitment to further the representation of people of color in the design and footwear industries

COLUMBUS, Ohio, Sept. 15, 2023 /PRNewswire/ -- Designer Brands Inc. (NYSE: DBI) (the "Company" and "Designer Brands"), one of the world's largest designers, producers and retailers of footwear and accessories, today unveiled the FIRST JEM, the inaugural shoe from the JEMS by PENSOLE brand. This momentous occasion marks the first shoe to roll off the assembly line at one of the first Black-owned footwear factories in the U.S. Based in Somersworth, NH, the factory opened earlier this year as part of a partnership between Designer Brands and JEMS by PENSOLE focused on creating opportunity for underrepresented Black designers in the footwear industry.

The FIRST JEM, available exclusively at DSW.com, is a shoe with a story unlike any other. While many sneakers are designed for or inspired by consumer lifestyle insights, trends, influencers, and professional athletes, the FIRST JEM is inspired by American history through the lens of a Black man who changed an entire industry over 140 years ago: Jan Ernst Matzeliger.

"The FIRST JEM celebrates Matzeliger's little-known legacy," said legendary footwear designer Dr. D'Wayne Edwards, founder of JEMS by PENSOLE and Detroit-based Pensole Lewis College of Business & Design, the only design-focused Historically Black College & University in the country. "His invention of the Lasting Machine in 1883 revolutionized the way shoes are made and is still used today. We're celebrating his legacy and embodying that same revolutionary spirit, seeking to bring opportunity to new design talent and influence the face of the footwear industry."        

To truly memorialize Matzeliger's impact, the FIRST JEM launches on his birthday, Sept. 15. With a hand-crafted leather finish and rich history in every stitch, this one-of-a-kind sneaker is a celebration of the past and a look at the future. The Lasting Machine is shown on the sock liner, while the JEMS badge logo represents the most valuable gem of all — a diamond — symbolizing the gem that Matzeliger was, and the future gems that JEMS by PENSOLE will foster. Even the acronym, JEMS, stands for Jan Ernst Matzeliger Studio.

"Diversity drives innovation and brings new thinking, designs and products to consumers, yet Black representation sits at less than five percent across all design industries," said Designer Brands President Bill Jordan. "We're excited to partner with Dr. Edwards on the JEMS by PENSOLE line. FIRST JEM is just the beginning step in our goal to forge entrepreneurial opportunities for underrepresented footwear designers and make their vision and designs accessible to our customers at DSW stores."

Designer Brands and JEMS by PENSOLE plan to utilize the new Somersworth factory to roll out future lines of athletic footwear by new brands and underrepresented designers in the coming years. JEMS by PENSOLE will be sold exclusively at DSW.com and future drops will be available at select DSW stores.

About Designer Brands
Designer Brands is one of the world's largest designers, producers and retailers of the most recognizable footwear brands and accessories, transforming and defining the footwear industry through a mission of inspiring self-expression. With a diversified, world-class portfolio of coveted brands, including Keds, Lucky Brand, Crown Vintage, Vince Camuto, Topo Athletic, Jessica Simpson, Le TIGRE and others, Designer Brands designs and produces on-trend footwear and accessories for all of life's occasions delivered to the consumer through a robust direct-to-consumer omni-channel infrastructure and powerful national wholesale distribution. Powered by a billion-dollar digital commerce business across multiple domains and nearly 640 DSW Designer Shoe Warehouse and The Shoe Company stores in North America, Designer Brands delivers current, in-line footwear and accessories from the largest national brands in the industry and holds leading market share positions in key product categories across Women's, Men's and Kids'. Designer Brands also distributes its brands internationally through select wholesale and distributor relationships while also leveraging design and sourcing expertise to build private label product for national retailers. Designer Brands is committed to being a difference maker in the world, taking steps forward to advance diversity, equity, and inclusion in the footwear industry and supporting a global community and the health of the planet by donating more than seven million pairs of shoes to the global non-profit Soles4Souls. To learn more, visit www.designerbrands.com.

About Pensole Lewis College of Business and Design (PLC)
Pensole Lewis College of Business & Design is the pipeline for career education and professional development in the design industry. We are the source for creative vision and progress; bearing the torch to push the culture forward — beyond what's visible. At Pensole Lewis College, we offer a new path to break into the world of product creation. We prepare the largest talent pool of designers to enter the industry empowering them to make it better for the next generation, leaving our industry better than when we entered it. For more information, please visit www.pensolelewiscollege.com.

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SOURCE Designer Brands Inc.