Dillard’s Launches Lilly Sisto for Gianni Bini
Dillard's (NYSE: DDS) announces the launch of Lilly Sisto for Gianni Bini, a -edition capsule collection featuring contemporary apparel, footwear, handbags, and accessories. The collection, designed in collaboration with New York-based fashion influencer Lilly Sisto, is now available in Dillard's stores nationwide and on dillards.com. The collection combines timeless wardrobe staples with Sisto's signature tomboy-chic style, inspired by vintage pieces and her experiences across New Jersey, Palm Beach, Dallas, and New York City. Gianni Bini, Dillard's largest ladies' contemporary brand, continues its mission of offering cutting-edge fashion trends through this collaboration.
Dillard's (NYSE: DDS) annuncia il lancio di Lilly Sisto per Gianni Bini, una capsule collection in edizione limitata che presenta abbigliamento contemporaneo, calzature, borse e accessori. La collezione, progettata in collaborazione con l'influencer della moda con sede a New York Lilly Sisto, è ora disponibile nei negozi Dillard's in tutto il paese e su dillards.com. La collezione combina pezzi senza tempo del guardaroba con lo stile tomboy-chic caratteristico di Sisto, ispirato a pezzi vintage e alle sue esperienze in New Jersey, Palm Beach, Dallas e New York City. Gianni Bini, il più grande marchio di moda contemporanea per donne di Dillard's, continua la sua missione di offrire le ultime tendenze della moda attraverso questa collaborazione.
Dillard's (NYSE: DDS) anuncia el lanzamiento de Lilly Sisto para Gianni Bini, una colección cápsula de edición limitada que presenta ropa contemporánea, calzado, bolsos y accesorios. La colección, diseñada en colaboración con la influencer de moda de Nueva York Lilly Sisto, ya está disponible en las tiendas Dillard's a nivel nacional y en dillards.com. La colección combina básicos atemporales del guardarropa con el estilo tomboy-chic característico de Sisto, inspirado en piezas vintage y en sus experiencias en Nueva Jersey, Palm Beach, Dallas y Nueva York. Gianni Bini, la mayor marca contemporánea femenina de Dillard's, continúa con su misión de ofrecer las últimas tendencias de moda a través de esta colaboración.
딜라드(Dillard's) (NYSE: DDS)는 기안니 비니(Gianni Bini)를 위한 릴리 시스토(Lilly Sisto)의 한정판 캡슐 컬렉션을 출시한다고 발표했습니다. 이 컬렉션은 현대적인 의류, 신발, 핸드백 및 액세서리를 포함하고 있습니다. 뉴욕에 본사를 둔 패션 인플루언서 릴리 시스토와의 협업으로 디자인된 이 컬렉션은 현재 딜라드의 매장과 dillards.com에서 구매할 수 있습니다. 이 컬렉션은 시대를 초월한 기본 아이템과 시스토의 시그니처 톰보이 시크 스타일을 결합하며, 빈티지 피스와 그녀의 뉴저지, 팜 비치, 댈러스 및 뉴욕 시에서의 경험에서 영감을 받았습니다. 기안니 비니는 딜라드의 가장 큰 여성 현대 브랜드로서 이 협업을 통해 최첨단 패션 트렌드를 제공하는 사명을 지속하고 있습니다.
Dillard's (NYSE: DDS) annonce le lancement de Lilly Sisto pour Gianni Bini, une collection capsule en édition limitée comprenant des vêtements contemporains, des chaussures, des sacs à main et des accessoires. La collection, créée en collaboration avec l'influenceuse mode basée à New York Lilly Sisto, est désormais disponible dans les magasins Dillard's à travers le pays et sur dillards.com. La collection allie des basiques intemporels avec le style tomboy-chic caractéristique de Sisto, inspiré par des pièces vintage et ses expériences à New Jersey, Palm Beach, Dallas et New York. Gianni Bini, la plus grande marque féminine contemporaine de Dillard's, continue sa mission d'offrir les dernières tendances de mode à travers cette collaboration.
Dillard's (NYSE: DDS) kündigt die Einführung von Lilly Sisto für Gianni Bini an, einer limitierten Capsule Collection mit zeitgemäßer Kleidung, Schuhen, Handtaschen und Accessoires. Die Kollektion, die in Zusammenarbeit mit der in New York ansässigen Mode-Influencerin Lilly Sisto entworfen wurde, ist jetzt in den Dillard's-Geschäften landesweit und auf dillards.com erhältlich. Die Kollektion kombiniert zeitlose Basics mit Sisto's charakteristischem Tomboy-Chic-Stil, inspiriert von Vintage-Stücken und ihren Erfahrungen in New Jersey, Palm Beach, Dallas und New York City. Gianni Bini, die größte zeitgenössische Damenmarke von Dillard's, verfolgt weiterhin ihre Mission, durch diese Zusammenarbeit aktuelle Modetrends anzubieten.
- Strategic expansion of Gianni Bini brand through celebrity collaboration
- Potential to attract new customers through influencer marketing (170K+ followers)
- None.
Insights
The launch of Lilly Sisto for Gianni Bini represents a strategic move in Dillard's contemporary fashion segment. Gianni Bini, as Dillard's largest ladies' contemporary brand, has significant revenue potential through this collaboration. The partnership with a social media influencer boasting 170K+ followers across platforms targets a younger demographic and could drive both in-store and online sales.
The -edition nature of the collection creates urgency and exclusivity, potentially driving higher margins. However, influencer collaborations typically have modest impact on overall retail performance unless they achieve viral success. Given Dillard's
Available today in Dillard’s stores and online at dillards.com
LITTLE ROCK, Ark., Nov. 14, 2024 (GLOBE NEWSWIRE) -- Dillard’s, Inc. (“Dillard’s”) (NYSE: DDS) is pleased to announce today’s launch of Lilly Sisto for Gianni Bini. This exclusive line of contemporary apparel, footwear, handbags and accessories is a limited-edition capsule collection designed in collaboration with New York-based fashion tastemaker, Lilly Sisto. The collection is now available for a limited time in Dillard’s stores across the nation as well as online at dillards.com.
Lilly Sisto shares, “I am beyond excited to introduce my collaboration with Dillard’s! Since I was a little girl, I’ve dreamed of designing my own fashion line, and I was honored when Dillard’s approached me to bring this dream to life. Over the past year, we’ve worked together to create my dream capsule wardrobe for the fall/winter season. My collection features timeless wardrobe staples infused with my signature tomboy-chic style. It’s inspired by my favorite vintage pieces, travels, and the treasures I’ve collected over the years—a homage to my upbringing between New Jersey, Palm Beach, Dallas, and my home, New York City. This collection is for everyone. My hope is that it inspires you to feel excited about getting dressed every day, to feel confident, and most importantly, to have fun with your personal style!”
Dillard’s Vice President of Merchandising Alexandra Dillard Lucie adds, “We’ve been looking forward to this launch all year! Lilly has a signature style that we knew our Gianni Bini customer would absolutely love. Each piece in her collaboration has wonderful, surprising elements that make it uniquely her own – a collection for Gianni Bini that only Lilly could inspire. We are so excited to make Lilly Sisto for Gianni Bini available today!”
About Lilly Sisto
Lilly Sisto is a New York-based former publicist turned fashion influencer and notable NYC "it-girl" known for her tomboy-chic style with over 170K+ followers across Instagram, TikTok, and Substack. Originally from New Jersey, Lilly's upbringing between the Garden State, Florida, and Texas has given her an incredibly unique aesthetic. Her foray into fashion was with LA native brand Haney, where she worked directly with the founder and creative director, Mary Alice Haney. From there Lilly went to work for Tory Burch, LoveShackFancy, Maison Margiela, Jil Sander & Marni, before pursuing content creation full-time.
About Gianni Bini
Gianni Bini, Dillard’s largest ladies’ contemporary brand, was launched in 2001 in footwear and later extended to apparel. The mission of Gianni Bini is to always be on the forefront of fashion, offering styles that exude high quality and satiate the contemporary customers constant craving for the newest, most cutting-edge trends. Gianni Bini aspires to always offer fresh, yet seasonally relevant collections that cater to all aspects of the contemporary woman’s life. Follow Gianni Bini on Instagram @giannibiniofficial. Follow Dillard’s @dillards and online at dillards.com.
About Dillard’s
Dillard’s was founded by William T. Dillard in 1938 in Nashville, Arkansas with an
CONTACT:
Dillard’s, Inc.
Julie J. Guymon
501-376-5965
julie.guymon@dillards.com
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