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UGG ACHIEVES SIGNIFICANT REGENERATIVE AGRICULTURE MILESTONE, ONE YEAR AHEAD OF SCHEDULE

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UGG, a lifestyle brand under Deckers Brands, achieves a significant milestone in regenerative agriculture by influencing one million acres of grasslands across eighty farms in Australia. This milestone, reached a year ahead of schedule, showcases UGG's commitment to supporting regenerative farming practices through its partnership with Land to Market and Savory Institute. The brand's Regenerate by UGG collection further emphasizes its dedication to sustainability by offering iconic silhouettes crafted with materials from farms practicing regenerative agriculture.
UGG, un marchio di stile di vita appartenente a Deckers Brands, ha raggiunto un importante traguardo nell'agricoltura rigenerativa influenzando un milione di acri di praterie su ottanta fattorie in Australia. Questo traguardo, ottenuto un anno in anticipo rispetto ai piani, dimostra l'impegno di UGG nel sostenere le pratiche di agricoltura rigenerativa attraverso la sua collaborazione con Land to Market e l'Istituto Savory. La collezione Regenerate by UGG enfatizza ulteriormente la dedizione del marchio alla sostenibilità, offrendo silhouette iconiche realizzate con materiali provenienti da fattorie che praticano l'agricoltura rigenerativa.
UGG, una marca de estilo de vida bajo Deckers Brands, ha alcanzado un hito significativo en agricultura regenerativa al influir en un millón de acres de pastizales en ochenta granjas en Australia. Este logro, alcanzado un año antes de lo previsto, muestra el compromiso de UGG con el apoyo a las prácticas de agricultura regenerativa a través de su asociación con Land to Market y el Instituto Savory. La colección Regenerate by UGG subraya aún más su dedicación a la sostenibilidad al ofrecer siluetas icónicas elaboradas con materiales de granjas que practican la agricultura regenerativa.
UGG는 Deckers Brands 소속 라이프 스타일 브랜드로, 호주의 80개 농장에서 100만 에이커의 초지에 영향을 미치며 재생 가능 농업에서 중요한 이정표를 달성했습니다. 이 성과는 예정보다 일년 일찍 달성되어, UGG가 Land to Market 및 Savory Institute와의 파트너십을 통해 재생 가능 농업 실천을 지원하는 데 있어 그들의 헌신을 보여줍니다. UGG의 Regenerate 컬렉션은 재생 가능 농업을 실천하는 농장에서 얻은 재료로 제작된 상징적인 실루엣을 제공함으로써 지속 가능성에 대한 그들의 헌신을 더욱 강조합니다.
UGG, une marque de mode de vie sous Deckers Brands, a atteint un jalon significatif dans l'agriculture régénérative en influençant un million d'acres de prairies sur quatre-vingts fermes en Australie. Ce jalon, atteint un an à l'avance, démontre l'engagement d'UGG à soutenir les pratiques agricoles régénératives à travers son partenariat avec Land to Market et l'Institut Savory. La collection Regenerate by UGG souligne davantage son dévouement à la durabilité en proposant des silhouettes emblématiques fabriquées avec des matériaux issus de fermes pratiquant l'agriculture régénérative.
UGG, eine Lifestyle-Marke von Deckers Brands, hat einen bedeutenden Meilenstein in der regenerativen Landwirtschaft erreicht, indem es eine Million Morgen Grasland auf achtzig Farmen in Australien beeinflusst hat. Dieser Meilenstein, der ein Jahr vor dem Zeitplan erreicht wurde, zeigt UGGs Engagement für die Unterstützung regenerativer Landwirtschaftspraktiken durch seine Partnerschaft mit Land to Market und dem Savory Institute. Die Kollektion Regenerate by UGG unterstreicht weiterhin die Hingabe der Marke zur Nachhaltigkeit, indem sie ikonische Silhouetten anbietet, die mit Materialien von Farmen hergestellt werden, die regenerative Landwirtschaft betreiben.
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BRAND REACHES 1 MILLION ACRES COMMITMENT TO INFLUENCE  THE REGENERATIVE AGRICULTURE MOVEMENT

SANTA BARBARA, Calif., April 23, 2024 /PRNewswire/ -- Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) celebrates a significant milestone of influencing one million acres of grasslands across eighty farms in Australia towards regenerative farmland. The milestone comes a year ahead of schedule and only four years after the brand established a long-term partnership with Land to Market and Savory Institute to support regenerative agriculture.

Through its ongoing partnership with Land to Market, UGG® is a frontier founder and key member of the program that works to protect and reverse environmental degradation through agriculture aimed at restoring soil, encouraging wildlife diversity, capturing carbon in the ground, and improving land health for future generations. Aside from connecting brands with raw materials coming from verified land bases, the program also provides innovative tools and curricula to land managers working to be verified.

To further highlight the brand's commitment to regenerative sourcing, UGG® continues to expand its sustainability-focused offering with its Regenerate by UGG™ collection. Featuring the Tasman Crafted Regenerate, Neumel Crafted Regenerate, and the Ultra Mini Crafted Regenerate, the capsule includes iconic silhouettes crafted with materials from farms practicing regenerative agriculture.

"UGG has set the bar and provided a pathway for true stewardship - not just sourcing regeneratively, but actively engaging in the hands-on work of land regeneration. Their commitment to sourcing verified regenerative raw materials is matched only by their dedication to rolling up their sleeves and directly impacting land health. These commitments and support are covering more ground, and paving the way for farmers and ranchers to transition to regenerative. UGG isn't just talking the talk; they're walking it, leaving a trail of positive impact in their wake." - David Rizzo, Co-CEO of Land to Market.

UGG® looks forward to continuing meaningful partnerships, such as this one, to care for the planet, one step at a time.

About UGG®

Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic Boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG® designs and retails footwear, apparel, accessories, and homewares with an uncompromising attitude toward quality and craftsmanship. UGG® is an environmentally and socially conscious brand which strives to be socially just, economically inclusive, and environmentally restorative. Delivering more than $1.5 billion in annual sales, UGG® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit www.ugg.com @ugg.

Press Contact:

UGG®
Sarajane McQuaid
Associate PR Manager
Mobile: (913) 744-7553
sarajane.mcquaid@deckers.com

Karla Otto New York
Erica Morelli
Senior Director 
erica.morelli@karlaotto.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/ugg-achieves-significant-regenerative-agriculture-milestone-one-year-ahead-of-schedule-302124134.html

SOURCE UGG

FAQ

What is the significance of UGG achieving a regenerative agriculture milestone?

UGG has influenced one million acres of grasslands across eighty farms in Australia towards regenerative farmland, showcasing its commitment to supporting regenerative farming practices.

How did UGG achieve the regenerative agriculture milestone?

UGG established a long-term partnership with Land to Market and Savory Institute to support regenerative agriculture, which led to the milestone being reached a year ahead of schedule.

What is included in UGG's Regenerate by UGG collection?

The collection features Tasman Crafted Regenerate, Neumel Crafted Regenerate, and Ultra Mini Crafted Regenerate, iconic silhouettes crafted with materials from farms practicing regenerative agriculture.

Who is the Co-CEO of Land to Market?

David Rizzo is the Co-CEO of Land to Market and praised UGG's commitment to regenerative agriculture.

What is UGG's approach to sustainability?

UGG continues to expand its sustainability-focused offering with its Regenerate by UGG collection, showcasing its dedication to sourcing verified regenerative raw materials.

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Deckers Outdoor Corp

NYSE:DECK

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About DECK

deckers brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. the company’s portfolio of brands includes ugg®, koolaburra®, hoka one one®, teva® and sanuk®. deckers brands products are sold in more than 50 countries and territories through select department and specialty stores, company-owned and operated retail stores, and select online stores, including company-owned websites. deckers brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.