CASAMIGOS TEQUILA INTRODUCES "ANYTHING GOES WITH MY CASAMIGOS"

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Casamigos Tequila, owned by Diageo (NYSE: DEO), has launched a new global marketing campaign titled "Anything Goes with My Casamigos." The campaign, developed with creative agency Accomplice and director Alex Prager, celebrates unexpected connections and friendship while showcasing the brand's versatility. The 360-degree integrated marketing initiative features a hero 30-second spot, social and digital assets, and will be distributed across linear and streaming TV, digital, and OOH platforms in North and Central America, Australia, Great Britain, and European markets.

The campaign introduces "Our House of Friends" concept, featuring characters like "The Cowboy," "The Movie Star," and "The Big Shot." Notably, Casamigos will debut as the Official Tequila Supporter in North America of the FIFA World Cup 2026™. The brand, founded in 2013 by George Clooney, Rande Gerber, and Michael Meldman, produces ultra-premium tequilas from hand-selected 100% Blue Weber agaves.

A NEW GLOBAL CAMPAIGN FOR THIS AWARD-WINNING TEQUILA

NEW YORK, May 15, 2025 /PRNewswire/ -- Casamigos Tequila announced today the launch of its global creative campaign, "Anything Goes with My Casamigos." Bright, bold, and fun, the campaign, developed in partnership with creative agency Accomplice and director Alex Prager, celebrates unexpected connection and friendship, highlighting the ease and approachability of the brand's award-winning liquid.

The "Anything Goes with My Casamigos" campaign was born from the spirit of friendship, inspired by the story of Casamigos which was made by friends, for friends. The work gives you a glimpse into the world of Casamigos with "Our House of Friends," a place where everyone is welcome. "Casamigos has always been warm and inviting – from its name, which means house of friends, to the versatile and inviting nature of its liquid.  The perfect tequila to be enjoyed in effortless moments with friends. The new campaign stands out within the tequila category and invites people into a world full of character, celebrating the promise of adventure," says Sophie Kelly Global Head of Agave Spirits.

The hero film brings consumers into our House of Friends, a world where there are no strangers, only friends you've yet to meet. In the series of films, you get to know a cast of characterful friends including "The Cowboy", "The Movie Star" and "The Big Shot" and their great adventures together.

The work will bring the versatility of this award-winning liquid to life, with a beautiful and mouthwatering array of cocktails and ingredients to show consumers Anything Goes with My Casamigos.

"This campaign is a fresh and magnetic take on a brand that truly inspires you to appreciate the joy of friendship. It's an incredibly exciting time to work on Casamigos," said Mark Hunter, Co-Founder and COO at Accomplice.

Director Alex Prager, said "I really enjoyed working with Casamigos because I was able to cultivate distinct characters and evoke something more theatrical and playful, bringing a spirit of old Hollywood musicals to life. What interested me was creating this stylized world where personalities could interact in unexpected ways, while still capturing those authentic moments of connection. The rich visual narrative allowed me to play with color and composition in a way that feels both timeless and contemporary."

The 360 integrated marketing campaign will launch with a hero :30s spot, a full suite of social and digital assets, along with robust media plans including linear and streaming TV, digital and OOH. The campaign will be supported through exciting cultural partnerships and spaces where it can come to life for consumers across North and Central America, Australia, Great Britain and European markets.

Throughout the summer and beyond, Casamigos will continue to celebrate these moments with friends throughout iconic social celebrations. The brand will also be gearing up for its upcoming debut as the Official Tequila Supporter in North America of the FIFA World Cup 2026™ – a moment where friends across the globe come together over a common celebration, because Anything Goes – with my Casamigos!

About CASAMIGOS:

Brought to you by those who drink it. Casamigos was founded by longtime friends George Clooney, Rande Gerber, and Michael Meldman. Launched in 2013, our ultra-premium tequilas are made from our finest hand-selected 100% Blue Weber agaves.

Casamigos has garnered the highest accolades from the spirit industry's most well-respected authority figures. The Casamigos portfolio is available throughout the United States, UK, Canada, Australia and expanding worldwide. For more information, please visit www.casamigos.com or follow us on social media @casamigos.  ENJOY RESPONSIBLY. Imported by Casamigos Spirits Company, LLC, White Plains, NY.

About DIAGEO:

DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, CÎROC and Ketel One vodkas, Casamigos, DELEÓN and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Instagram for news and information about DIAGEO North America: @Diageo_NA. Celebrating life, every day, everywhere.

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SOURCE Casamigos Spirits Company

FAQ

What is Diageo's (DEO) new Casamigos marketing campaign called?

Diageo's new Casamigos marketing campaign is called 'Anything Goes with My Casamigos,' focusing on unexpected connections and friendship while highlighting the brand's versatility.

Who are the founders of Casamigos Tequila?

Casamigos Tequila was founded in 2013 by George Clooney, Rande Gerber, and Michael Meldman.

What is Casamigos' role in the FIFA World Cup 2026?

Casamigos will be the Official Tequila Supporter in North America of the FIFA World Cup 2026™.

In which markets will the new Casamigos campaign be launched?

The campaign will be launched across North and Central America, Australia, Great Britain, and European markets.