CASAMIGOS TEQUILA INTRODUCES "ANYTHING GOES WITH MY CASAMIGOS"
Casamigos Tequila, owned by Diageo (NYSE: DEO), has launched a new global marketing campaign titled "Anything Goes with My Casamigos." The campaign, developed with creative agency Accomplice and director Alex Prager, celebrates unexpected connections and friendship while showcasing the brand's versatility. The 360-degree integrated marketing initiative features a hero 30-second spot, social and digital assets, and will be distributed across linear and streaming TV, digital, and OOH platforms in North and Central America, Australia, Great Britain, and European markets.
The campaign introduces "Our House of Friends" concept, featuring characters like "The Cowboy," "The Movie Star," and "The Big Shot." Notably, Casamigos will debut as the Official Tequila Supporter in North America of the FIFA World Cup 2026™. The brand, founded in 2013 by George Clooney, Rande Gerber, and Michael Meldman, produces ultra-premium tequilas from hand-selected 100% Blue Weber agaves.
Casamigos Tequila, di proprietà di Diageo (NYSE: DEO), ha lanciato una nuova campagna di marketing globale intitolata "Anything Goes with My Casamigos". La campagna, sviluppata con l'agenzia creativa Accomplice e il regista Alex Prager, celebra connessioni inaspettate e l'amicizia, mettendo in risalto la versatilità del marchio. L'iniziativa di marketing integrata a 360 gradi comprende uno spot principale di 30 secondi, contenuti social e digitali, e sarà distribuita su TV lineare e in streaming, piattaforme digitali e OOH in Nord e Centro America, Australia, Gran Bretagna e mercati europei.
La campagna introduce il concetto "Our House of Friends", con personaggi come "The Cowboy", "The Movie Star" e "The Big Shot". Inoltre, Casamigos debutterà come Sostenitore Ufficiale della Tequila in Nord America per la FIFA World Cup 2026™. Il marchio, fondato nel 2013 da George Clooney, Rande Gerber e Michael Meldman, produce tequile ultra-premium da agavi Blue Weber 100% selezionate a mano.
Casamigos Tequila, propiedad de Diageo (NYSE: DEO), ha lanzado una nueva campaña de marketing global titulada "Anything Goes with My Casamigos". La campaña, desarrollada con la agencia creativa Accomplice y el director Alex Prager, celebra las conexiones inesperadas y la amistad, mostrando la versatilidad de la marca. La iniciativa de marketing integrada de 360 grados incluye un spot principal de 30 segundos, activos sociales y digitales, y se distribuirá a través de TV lineal y en streaming, plataformas digitales y OOH en Norte y Centroamérica, Australia, Gran Bretaña y mercados europeos.
La campaña presenta el concepto "Our House of Friends", con personajes como "The Cowboy", "The Movie Star" y "The Big Shot". Además, Casamigos debutará como el Patrocinador Oficial de Tequila en Norteamérica para la FIFA World Cup 2026™. La marca, fundada en 2013 por George Clooney, Rande Gerber y Michael Meldman, produce tequilas ultra premium a partir de agaves Blue Weber 100% seleccionados a mano.
Diageo (NYSE: DEO)가 소유한 Casamigos Tequila가 "Anything Goes with My Casamigos"라는 제목의 새로운 글로벌 마케팅 캠페인을 시작했습니다. Accomplice 크리에이티브 에이전시와 감독 Alex Prager와 함께 개발된 이 캠페인은 예상치 못한 인연과 우정을 기념하며 브랜드의 다재다능함을 보여줍니다. 360도 통합 마케팅 이니셔티브로 30초 길이의 주요 광고, 소셜 및 디지털 자산을 포함하며, 북미 및 중미, 호주, 영국, 유럽 시장에서 선형 및 스트리밍 TV, 디지털, OOH 플랫폼을 통해 배포됩니다.
캠페인은 "Our House of Friends"라는 콘셉트를 소개하며 "The Cowboy", "The Movie Star", "The Big Shot" 같은 캐릭터들이 등장합니다. 특히 Casamigos는 FIFA 월드컵 2026™ 북미 공식 테킬라 후원사로 데뷔할 예정입니다. 2013년 George Clooney, Rande Gerber, Michael Meldman이 설립한 이 브랜드는 손으로 엄선한 100% 블루 웨버 아가베로 만든 울트라 프리미엄 테킬라를 생산합니다.
Casamigos Tequila, détenue par Diageo (NYSE: DEO), a lancé une nouvelle campagne marketing mondiale intitulée "Anything Goes with My Casamigos". Développée avec l'agence créative Accomplice et le réalisateur Alex Prager, cette campagne célèbre les connexions inattendues et l'amitié tout en mettant en avant la polyvalence de la marque. Cette initiative marketing intégrée à 360 degrés comprend un spot principal de 30 secondes, des contenus sociaux et numériques, et sera diffusée sur les plateformes TV linéaires et en streaming, digitales et OOH en Amérique du Nord et centrale, Australie, Grande-Bretagne et marchés européens.
La campagne introduit le concept "Our House of Friends", avec des personnages tels que "The Cowboy", "The Movie Star" et "The Big Shot". Casamigos fera également ses débuts en tant que Soutien Officiel de la Tequila en Amérique du Nord pour la FIFA World Cup 2026™. La marque, fondée en 2013 par George Clooney, Rande Gerber et Michael Meldman, produit des tequilas ultra-premium à partir d'agaves Blue Weber 100 % sélectionnés à la main.
Casamigos Tequila, im Besitz von Diageo (NYSE: DEO), hat eine neue globale Marketingkampagne mit dem Titel "Anything Goes with My Casamigos" gestartet. Die Kampagne, entwickelt in Zusammenarbeit mit der Kreativagentur Accomplice und Regisseur Alex Prager, feiert unerwartete Verbindungen und Freundschaft und zeigt die Vielseitigkeit der Marke. Die 360-Grad-Integrationskampagne umfasst einen 30-Sekunden-Hauptspot, soziale und digitale Inhalte und wird in Nord- und Mittelamerika, Australien, Großbritannien und europäischen Märkten über lineares und Streaming-TV, digitale und OOH-Plattformen verbreitet.
Die Kampagne führt das Konzept "Our House of Friends" ein, mit Charakteren wie "The Cowboy", "The Movie Star" und "The Big Shot". Bemerkenswert ist, dass Casamigos als Offizieller Tequila-Unterstützer in Nordamerika der FIFA World Cup 2026™ debütieren wird. Die Marke, gegründet 2013 von George Clooney, Rande Gerber und Michael Meldman, stellt ultra-premium Tequilas aus handverlesenen 100% Blue Weber Agaven her.
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A NEW GLOBAL CAMPAIGN FOR THIS AWARD-WINNING TEQUILA
The "Anything Goes with My Casamigos" campaign was born from the spirit of friendship, inspired by the story of Casamigos which was made by friends, for friends. The work gives you a glimpse into the world of Casamigos with "Our House of Friends," a place where everyone is welcome. "Casamigos has always been warm and inviting – from its name, which means house of friends, to the versatile and inviting nature of its liquid. The perfect tequila to be enjoyed in effortless moments with friends. The new campaign stands out within the tequila category and invites people into a world full of character, celebrating the promise of adventure," says Sophie Kelly Global Head of Agave Spirits.
The hero film brings consumers into our House of Friends, a world where there are no strangers, only friends you've yet to meet. In the series of films, you get to know a cast of characterful friends including "The Cowboy", "The Movie Star" and "The Big Shot" and their great adventures together.
The work will bring the versatility of this award-winning liquid to life, with a beautiful and mouthwatering array of cocktails and ingredients to show consumers Anything Goes with My Casamigos.
"This campaign is a fresh and magnetic take on a brand that truly inspires you to appreciate the joy of friendship. It's an incredibly exciting time to work on Casamigos," said Mark Hunter, Co-Founder and COO at Accomplice.
Director Alex Prager, said "I really enjoyed working with Casamigos because I was able to cultivate distinct characters and evoke something more theatrical and playful, bringing a spirit of old
The 360 integrated marketing campaign will launch with a hero :30s spot, a full suite of social and digital assets, along with robust media plans including linear and streaming TV, digital and OOH. The campaign will be supported through exciting cultural partnerships and spaces where it can come to life for consumers across North and
Throughout the summer and beyond, Casamigos will continue to celebrate these moments with friends throughout iconic social celebrations. The brand will also be gearing up for its upcoming debut as the Official Tequila Supporter in
About CASAMIGOS:
Brought to you by those who drink it. Casamigos was founded by longtime friends George Clooney, Rande Gerber, and Michael Meldman. Launched in 2013, our ultra-premium tequilas are made from our finest hand-selected
Casamigos has garnered the highest accolades from the spirit industry's most well-respected authority figures. The Casamigos portfolio is available throughout
About DIAGEO:
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow us on Instagram for news and information about DIAGEO North America: @Diageo_NA. Celebrating life, every day, everywhere.
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SOURCE Casamigos Spirits Company
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