Crown Royal Unveils Crown Royal Marquis: A Bold New Whisky Crafted for the Next Era of Nightlife
Crown Royal has launched Crown Royal Marquis, a new blended Canadian whisky finished in Caribbean rum casks. Set to release in May 2025 at a suggested retail price of $39.99, this premium spirit will be available in Georgia, Maryland, Washington D.C., and select military bases.
The new whisky features rich notes of honey, brown sugar, vanilla, with hints of date and fig, crafted specifically for nightlife occasions. The distinctive blend comes in a reimagined iconic bottle design featuring a deep purple hue and signature Crown Royal purple lettering.
To celebrate the launch, Crown Royal Marquis is hosting events in Washington DC and Atlanta. The brand introduces two signature cocktails: the Marquis Daiquiri and the Crown Royal Marquis Moment, both featuring pineapple juice as a key mixer. This innovation represents Crown Royal's commitment to creating exceptional whiskies for every occasion while aiming to reignite nightlife culture beyond status and exclusivity.
Crown Royal ha lanciato Crown Royal Marquis, un nuovo whisky canadese blended affinato in botti di rum caraibico. Previsto per il lancio a maggio 2025 con un prezzo consigliato di 39,99 dollari, questo distillato premium sarà disponibile in Georgia, Maryland, Washington D.C. e in alcune basi militari selezionate.
Il nuovo whisky presenta ricche note di miele, zucchero di canna, vaniglia, con accenni di datteri e fichi, creato appositamente per le occasioni notturne. La miscela distintiva si presenta in una bottiglia iconica rivisitata, caratterizzata da una tonalità viola intensa e dalla scritta viola firmata Crown Royal.
Per celebrare il lancio, Crown Royal Marquis organizza eventi a Washington DC e Atlanta. Il marchio presenta due cocktail signature: il Marquis Daiquiri e il Crown Royal Marquis Moment, entrambi con succo di ananas come ingrediente principale. Questa innovazione rappresenta l’impegno di Crown Royal nel creare whisky eccezionali per ogni occasione, con l’obiettivo di rilanciare la cultura della vita notturna oltre lo status e l’esclusività.
Crown Royal ha lanzado Crown Royal Marquis, un nuevo whisky canadiense blended terminado en barriles de ron caribeño. Previsto para su lanzamiento en mayo de 2025 con un precio sugerido de 39,99 dólares, este destilado premium estará disponible en Georgia, Maryland, Washington D.C. y en algunas bases militares seleccionadas.
El nuevo whisky presenta intensas notas de miel, azúcar moreno, vainilla, con toques de dátil e higo, creado específicamente para ocasiones nocturnas. La mezcla distintiva viene en una botella icónica rediseñada, con un tono púrpura profundo y letras púrpuras características de Crown Royal.
Para celebrar el lanzamiento, Crown Royal Marquis organiza eventos en Washington DC y Atlanta. La marca presenta dos cócteles exclusivos: el Marquis Daiquiri y el Crown Royal Marquis Moment, ambos con jugo de piña como ingrediente clave. Esta innovación representa el compromiso de Crown Royal de crear whiskies excepcionales para cada ocasión, buscando reavivar la cultura nocturna más allá del estatus y la exclusividad.
Crown Royal이 새로운 블렌디드 캐나다 위스키 Crown Royal Marquis를 출시했습니다. 캐리비안 럼 캐스크에서 마무리된 이 프리미엄 위스키는 2025년 5월에 권장 소매가 39.99달러로 조지아, 메릴랜드, 워싱턴 D.C. 및 일부 군사 기지에서 판매될 예정입니다.
이 새로운 위스키는 꿀, 갈색 설탕, 바닐라의 풍부한 향과 대추, 무화과의 은은한 향을 특징으로 하며, 특히 야간 활동을 위해 제작되었습니다. 독특한 블렌드는 깊은 보라색 빛과 Crown Royal 고유의 보라색 글씨가 새겨진 아이코닉한 리디자인 병에 담겨 있습니다.
출시를 기념하기 위해 Crown Royal Marquis는 워싱턴 DC와 애틀랜타에서 이벤트를 개최합니다. 브랜드는 파인애플 주스를 주요 믹서로 사용한 두 가지 시그니처 칵테일 Marquis Daiquiri와 Crown Royal Marquis Moment를 선보입니다. 이 혁신은 Crown Royal이 모든 순간을 위한 뛰어난 위스키를 창조하고, 지위와 배타성을 넘어 야간 문화를 재점화하려는 의지를 보여줍니다.
Crown Royal a lancé Crown Royal Marquis, un nouveau whisky canadien blendé, vieilli en fûts de rhum des Caraïbes. Prévu pour une sortie en mai 2025 au prix conseillé de 39,99 $, ce spiritueux premium sera disponible en Géorgie, dans le Maryland, à Washington D.C., ainsi que sur certaines bases militaires sélectionnées.
Ce nouveau whisky se distingue par des notes riches de miel, de sucre brun, de vanille, avec des touches de datte et de figue, conçu spécialement pour les occasions nocturnes. Le mélange distinctif est présenté dans une bouteille iconique revisitée, arborant une teinte violette profonde et l’inscription violette signature de Crown Royal.
Pour célébrer ce lancement, Crown Royal Marquis organise des événements à Washington DC et Atlanta. La marque propose deux cocktails signature : le Marquis Daiquiri et le Crown Royal Marquis Moment, tous deux à base de jus d’ananas comme ingrédient clé. Cette innovation illustre l’engagement de Crown Royal à créer des whiskys d’exception pour chaque occasion, tout en visant à raviver la culture nocturne au-delà du statut et de l’exclusivité.
Crown Royal hat Crown Royal Marquis vorgestellt, einen neuen kanadischen Blended Whisky, der in karibischen Rumfässern veredelt wurde. Die Markteinführung ist für Mai 2025 geplant, der empfohlene Verkaufspreis liegt bei 39,99 US-Dollar. Dieser Premium-Spirituose wird in Georgia, Maryland, Washington D.C. und ausgewählten Militärbasen erhältlich sein.
Der neue Whisky zeichnet sich durch reichhaltige Noten von Honig, braunem Zucker und Vanille sowie Anklänge von Dattel und Feige aus und wurde speziell für Nachtleben-Anlässe kreiert. Die charakteristische Mischung kommt in einer neu gestalteten ikonischen Flasche mit tiefvioletter Farbe und dem typischen Crown Royal violetten Schriftzug.
Zur Feier der Markteinführung veranstaltet Crown Royal Marquis Events in Washington DC und Atlanta. Die Marke präsentiert zwei Signature-Cocktails: den Marquis Daiquiri und den Crown Royal Marquis Moment, beide mit Ananassaft als Hauptzutat. Diese Innovation zeigt Crown Royals Engagement, außergewöhnliche Whiskys für jeden Anlass zu schaffen und die Nachtleben-Kultur jenseits von Status und Exklusivität neu zu beleben.
- New premium product launch expanding Crown Royal's portfolio at $39.99 price point
- Strategic market entry in high-value regions including Georgia, Maryland, DC, and military bases
- Product innovation leveraging Caribbean rum cask finishing differentiates from competitors
- Targeting growing nightlife segment indicates market expansion strategy
- Limited initial market availability may restrict immediate revenue impact
- Higher price point could face challenges in current economic environment
- Heavy reliance on nightlife sector poses potential market concentration risk
Finished in
With rich, inviting notes of honey, brown sugar, and vanilla, and delightful hints of date and fig that give way to a smooth finish, Crown Royal Marquis delivers a complex and versatile flavor. This innovation is crafted for the moments we all crave- the ones that start at the bar and end up on the dance floor sparking spontaneous connections over, live music and good vibes. Whether it's cocktails over dinner that turn into dancing, brunch that becomes a day party or a casual night out that leads to the city's hottest after-parties, Crown Royal Marquis is about celebrating the return of nightlife liveliness.
"Crown Royal Marquis is a very special innovation for the brand, one that truly brings to life our goal of creating exceptional whiskies for every occasion," said Hadley Schafer, VP of Crown Royal. "It's layered flavors and strikingly unique bottle were crafted with everyday royalty in mind, consumers (+21) can enjoy a spirit that makes a delicious cocktail and represents that inviting energy we want to see again in nightlife culture."
To celebrate the debut, Crown Royal Marquis is popping up at
The Marquis Daiquiri
Ingredients:
1.5 oz Crown Royal Marquis Blended Canadian Whisky
1 oz Pineapple Juice
.5 oz Lime Juice
.5 oz Simple Syrup
Directions: Add all ingredients into a cocktail shaker and shake vigorously. Strain into a coupe glass and top with dehydrated lime wheel garnish
The Crown Royal Marquis Moment
Ingredients:
1.5 oz Crown Royal Marquis Blended Canadian Whisky
3 oz Pineapple Juice
Top of Club Soda
Splash of Lime
Directions: Add all ingredients into a cocktail shaker, add ice. Shake and strain into an ice-filled rocks glass and garnish with dehydrated pineapple.
The Crown Royal Marquis bottle maintains the brands iconic shape, reimagined with luxurious detail. A deep, purple hue paired with signature Crown Royal purple lettering gives the bottle a sleek, elevated finish that mirrors the whisky's bold character. It's a refined take on a classic design, fit for gifting, celebrating or standing out on the shelf.
Crown Royal Marquis will be available beginning May 2025 in
For more information about Crown Royal Marquis and to explore the full Crown Royal portfolio, please visit crownroyal.com.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
MEDIA CONTACTS:
DIAGEO | jazmine.settles@diageo.com
HUNTER | crownmarquis@hunterpr.com
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SOURCE Crown Royal
FAQ
When will Crown Royal Marquis be available and at what price (DEO stock)?
What makes Crown Royal Marquis different from regular Crown Royal whisky?
Which markets will Crown Royal Marquis launch in first (DEO)?
What cocktails can be made with Crown Royal Marquis whisky?
How is Crown Royal Marquis targeting the nightlife market?
