Diageo Stock Price, News & Analysis

On April 25, 2023, 21SEEDS Infused Tequila and Birdies launched the Top-Shelf Sneaker Collection, featuring the popular reimagined Roadrunner style. This limited edition collection pays tribute to empowered women and is inspired by various 21SEEDS tequila flavors. The sneakers, retailing for $165 USD, offer cloud-like comfort, luxurious materials, and unique design elements such as hand-cast round wood beads. Available in three colorways—Jalapeño, Hibiscus, and Valencia—these sneakers aim to empower women in their entrepreneurial journeys. This collaboration emphasizes the brands' shared values of empowerment and community. The sneakers are available for purchase starting April 25, 2023, while supplies last.

On April 19, 2023, Smirnoff ICE announced a significant rebranding initiative as part of a national campaign featuring comedian Trevor Noah. Celebrating 23 years of the iconic flavored malt beverage, the campaign includes a modern redesign, new packaging, and a Relaunch Tour kicking off in NYC, featuring live performances from top artists. The brand aims to leverage nostalgia from the late 90s and early 2000s through collaborations with Live Nation across 39 amphitheaters and major music festivals. This rebranding effort signals Smirnoff ICE’s continued relevance in a competitive market, emphasizing quality and consumer engagement. The brand also plans to release limited-edition merchandise inspired by Y2K trends, further connecting with its audience.

DIAGEO North America has launched its newest Distillers Edition bottlings in the U.S., featuring six limited-edition Single Malt Scotch Whiskies that are double-matured in varying cask woods, enhancing their unique flavors. Only one batch is produced annually, making them ideal gifts for life's milestones. The collection includes award-winning spirits from renowned distilleries like Lagavulin, Talisker, Cragganmore, Oban, Dalwhinnie, and Glenkinchie, all available for consumers 21+ in the U.S. The new labels feature design elements that reflect the character of each distillery. Historically, these editions have garnered awards, showcasing the craftsmanship and aging process integral to their creation.

Astral Tequila has announced the launch of its 'This Round's for the House' initiative, starting from Earth Day to Cinco de Mayo. The brand aims to construct 10 homes for families in Jalisco, Mexico, as part of its sustainability program, The Adobe Brick Project. Each bottle of Astral Tequila produced contributes to creating approximately two adobe bricks using upcycled agave fibers. This initiative, in collaboration with local organizations such as Habitat para la Humanidad Mexico, will improve community living conditions and promote sustainability. The campaign encourages consumers to purchase Astral Tequila from April 22nd to May 5th, with every purchase supporting further housing projects. The program also highlights the connection between tequila consumption and community development, positioning Astral Tequila as a socially responsible choice.

Diageo PLC has announced its intention to seek voluntary delistings from Euronext Paris and Euronext Dublin. This decision follows a review of trading volumes, costs, and administrative requirements related to these listings. The anticipated dates for the delistings are around May 26, 2023, for Euronext Paris and May 30, 2023, for Euronext Dublin, pending approval from the respective boards. Importantly, this move will not impact Diageo's operations in France or Ireland, nor will it affect its listings on the London Stock Exchange (DGE) or New York Stock Exchange (DEO). Investors are advised to consult with their investment advisers regarding potential impacts.