Diageo Stock Price, News & Analysis

The final release in the Noble Collection from Crown Royal, the Barley Edition, has been announced as a limited release that features whiskies distilled from 100% barley grains. Aged for a minimum of five years, this unique blend displays flavors of vanilla, green apple, toasted oak, and sweet caramel. It is bottled at 90 proof (45% Alc/Vol) and retails for $79.99 for a 750mL bottle. Crown Royal emphasizes innovation in this release while celebrating its tradition. The company is a leading Canadian whisky brand with a rich history, and its products are sold globally, as noted in the press release dated April 3, 2023.

Lone River Beverage Company has announced a multi-year partnership with country music star Miranda Lambert. This collaboration, rooted in Texas culture, aims to empower entrepreneurial women through networking and events. The campaign aligns with Women's History Month and emphasizes the shared stories of Lambert and Lone River founder Katie Beal Brown. Known for its Ranch Water hard seltzer, Lone River has gained significant market traction, being recognized as a leading brand in the Hard Seltzer segment nationwide. Lambert expressed excitement over this partnership, highlighting the cultural significance of their collaboration.

Tequila Don Julio has launched Tequila Don Julio Rosado, a luxury tequila aged in Ruby Port wine casks for a fruity finish and pink hue. This new offering encourages the concept of Party Time Off (PTO) for daytime celebrations. On March 31st, immersive events will take place in Los Angeles and Miami, featuring signature cocktails and surprise performances. Additionally, Drizly users can receive $10 off orders of Tequila Don Julio Rosado with a special code. Priced at $124.99 for 750ml, the tequila is positioned to elevate daytime celebrations.

The Singleton Scotch Whisky has partnered with chef Omi Hopper and Andrew Rea from ‘Binging with Babish’ to celebrate Women's History Month. The collaboration features a special episode of ‘Basics with Babish’ showcasing traditional Puerto Rican recipes, including Mofongo con Chicharrón de Pollo and a Black Walnut Bitters Manhattan cocktail. The Singleton will support women in the culinary industry by donating to Hot Bread Kitchen, a nonprofit providing job training for women and immigrants in New York City. The initiative aims to empower female chefs and promote gender equality in the culinary arts.

Roe & Co, an Irish whiskey brand, has launched the "Dublin' Up Cocktail Challenge" inviting cocktail enthusiasts to participate for a chance to win a $10,000 travel voucher to Dublin and an immersive cocktail session at their distillery. The contest encourages teams of two to creatively reinvent whiskey cocktails, with submissions accepted until May 1, 2023. Voting on finalists will take place on social media, with the winner announced after World Whisky Day on May 20, 2023. The campaign aims to celebrate modern Irish culture while honoring St. Patrick's Day traditions.

Johnnie Walker, in partnership with Women In Film and MUBI, is celebrating women filmmakers during awards season. Currently, women hold just 24% of top filmmaking roles. The initiative includes a red carpet art piece honoring seven trailblazing filmmakers and aims to inspire future generations. Johnnie Walker is a presenting sponsor of the WIF Oscar Party, honoring 65 women nominated this year. Additionally, the brand is offering a 30-day free MUBI subscription to promote women-made films, reinforcing its commitment to gender equity in the film industry.

Tequila Don Julio is expanding its luxury portfolio with the introduction of Tequila Don Julio Rosado, a Reposado tequila aged for at least four months in Ruby Port wine casks, imparting a smooth taste with fruity notes. This new offering aims to attract daytime tequila drinkers and is priced at $125.99 for a 750ml bottle. The launch is supported by a creative marketing campaign designed to enhance the experience of enjoying luxury tequila during the day. Tequila Don Julio continues to innovate while maintaining its leadership in the luxury tequila market.