Diageo Stock Price, News & Analysis

Smirnoff has narrowed down its search for the first-ever Cocktail Coordinator to three finalists as part of its promotional campaign surrounding Super Bowl LVII. The finalists, Tania Ortega from Austin, India Stokes from Dallas, and Conner Sheets from Denver, will compete in a Final Interview on January 29 to demonstrate their football knowledge, entertaining skills, and cocktail-making abilities. The winner will earn a trip to Super Bowl LVII in Arizona on February 12, 2023, traveling in luxury. Smirnoff is also engaging fans with advertising in the finalists' markets and offering rideshare credits for safe transportation on game day.

Ketel One Family Made Vodka has launched a new global campaign titled Born To Cocktail, showcasing its cocktail heritage through cinematographic style. Directed by Daniel Wolfe, the campaign highlights the brand's commitment to quality and cocktail culture. It features vibrant scenes that celebrate cocktail moments, revealing its versatility in classic drinks like Bloody Marys and Espresso Martinis. The campaign is set to be released digitally starting the week of January 15, 2023, on platforms such as Hulu and CBS, promoting an elevated cocktail experience.

Baileys Original Irish Cream Liqueur has launched its first-ever Marshmallow Puffer Jacket, designed by celebrity stylist Jason Rembert. The jacket combines fashion and the winter drink experience, inspired by marshmallows typically found in hot chocolate. Available in limited quantities starting January 10, 2023, this exclusive piece is perfect for winter activities. Baileys encourages consumers to explore their fashion appeal while enjoying their liqueur. The suggested retail price for Baileys is $25.99 for a 750ml bottle, available at various retailers.

Bulleit Frontier Whiskey has launched The Bulleit Pioneer Project, a multi-year initiative aimed at supporting underrepresented voices in art, sustainability, food, and technology. The project kicks off with the Remix Challenge, hosted by GRAMMY-nominated poet J. Ivy, which invites creators to reinterpret the brand's Frontier Spirit. Participants can submit their work until December 12, 2022, for a chance to win mentorship and an all-expenses-paid trip to a Grammy-themed event in Los Angeles. This campaign emphasizes Bulleit's history of cultural partnerships and commitment to community engagement.

Captain Morgan is back as the presenting sponsor of the NFL Fan of the Year Contest, celebrating passionate NFL fans. This year, nominees will be honored with larger-than-life statues, marking a historic first for fans. The top nominees will also feature in a special Sports Illustrated cover. Captain Morgan will unveil statues across the country during December game day celebrations with former NFL legends like Victor Cruz. The Ultimate NFL Fan of the Year will be announced at Super Bowl LVII, live on February 9, 2023. Fans can vote for their favorite nominee until February 8, 2023.

Diageo's Orphan Barrel Whisky Co. announces the launch of the Muckety-Muck 26 Year Old, marking the final entry in its Single Grain Scotch Whisky trilogy. Originating from the historic Port Dundas Distillery, this limited-edition whisky, priced at $299.99 for 750ml, showcases a unique flavor profile distinct from its predecessors. The whisky features aromas of caramel and fresh fruit, delivering a rich palate experience. Each label includes illustrations of three pigs commemorating the distillery’s legacy. This rarity is available for purchase at select retailers.

Tequila Don Julio has collaborated with OJAS to launch exclusive speaker systems, highlighting a shared dedication to quality craftsmanship. The collaboration debuted at Miami Art Week, featuring limited-run at-home speakers inspired by the aesthetics of Don Julio's iconic tequila bottle. Priced at $6,000, these speakers emphasize intentional listening experiences, reflecting both brands' commitment to high-end, luxury craftsmanship. This partnership merges the worlds of nightlife and fine audio, focusing on the artistry behind both tequila production and audio design.

Zacapa Rum has launched a limited edition gift set featuring a bottle of Zacapa XO and Baccarat's Harmonie Tumblers, available exclusively at TheBar.com for $350. Customers can personalize their bottles with a complimentary engraving using code GIFTXO. To celebrate, Zacapa will host a special event on December 6 at Baccarat's boutique in New York, offering tastings and custom engravings for shoppers. Zacapa XO is a premium rum aged up to 25 years, known for its rich flavors, making this gift set a luxurious option for the holiday season.

Diageo announces the return of the coveted George Dickel 17 Year Old Reserve, set to hit shelves this December. Initially released in 2016 as a limited offering, this cask strength whisky will now be available in a 750mL format for a suggested retail price of $250. Crafted from a mash bill of 84% corn, 8% rye, and 8% malted barley, the aged whisky promises complex flavors, including hints of crème brûlée and apricots. The launch aims to cater to whisky collectors and holiday shoppers alike, reinforcing the brand's commitment to quality and craftsmanship.