Diageo Stock Price, News & Analysis

Crown Royal is launching its first digital collectible to promote generosity this Giving Tuesday, in partnership with Salesforce NFT Cloud, Crossmint, and Vayner3. From November 24 to December 31, 2022, U.S. residents aged 21 and over can nominate deserving individuals to receive a digital crown collectible. For each collectible claimed, a Crown Royal purple bag care package will be sent to military service members, continuing the brand's tradition of giving. The initiative emphasizes the brand's commitment to community support and celebrates individuals who embody generosity.

Diageo's Johnnie Walker collaborates with streetwear artist VANDYTHEPINK and 88rising to release a limited edition Blue Label whisky bottle. This first-of-its-kind initiative allows NFT holders to vote on the final design, marking a significant step in the intersection of whisky and Web3 technology. The exclusive release will be available on BlockBar.com on November 22, at a price of $355, offering purchasers VIP access to an immersive experience at SCOPE Miami Beach on December 1. This innovative approach aims to engage consumers and highlight the connection between art and spirits.

Crown Royal has launched its oldest whisky to date, the Crown Royal Aged 29 Years Extra Rare Blended Canadian Whisky, following the success of its 18-year-old variant. This limited-edition whisky has been aged for 29 years at their distillery in Gimli, Manitoba, and showcases a rich flavor profile with notes of baking spices and orchard fruits. Only 6,000 bottles will be available at a suggested retail price of $399. This release aims to cater to a new generation of whisky drinkers looking for modern luxury experiences.

The George Dickel x Leopold Bros Collaboration Blend, a historically-inspired rye whisky, is set to return to shelves this November, following the success of its inaugural release. The blend combines Leopold Bros' Three Chamber Rye and George Dickel's column still rye, aiming to revive classic cocktails and rare rye whiskies. With a suggested retail price of $109.99, it offers a floral nose and a complex palate, making it a perfect gift for whisky enthusiasts. The release underlines the ongoing partnership between George Dickel and Leopold Bros, emphasizing their commitment to quality and authenticity.

Tanqueray No. TEN, in collaboration with martini expert Stanley Tucci, launches the "Make It A Martini Night" digital campaign, celebrating the martini's resurgence in 2022. This campaign features Tucci showcasing how the premium gin enhances the classic cocktail, particularly with a grapefruit twist. Tanqueray No. TEN offers a burst of citrus and is priced at $33.99 for a 750ml bottle. The campaign includes two promotional videos and emphasizes the sophistication and modern appeal of the martini, with Tucci embodying these qualities.

Crown Royal donated $25,000 to the Southern Smoke Foundation, contributing to a $1 million commitment to support hospitality workers and military members during the NFL season. This initiative is part of a multi-year partnership with the NFL and includes the 'Kick off with Crown Royal' campaign. NFL legends Bo Jackson and DeMarcus Ware participated in a BBQ cook-off at the Southern Smoke Festival, encouraging community support. The brand aims to raise awareness for those in the food and beverage industry while promoting responsible drinking through its various programs.