Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc (DEO) is a global producer of premium spirits and a key player in the beverage alcohol industry, renowned for brands like Johnnie Walker and Guinness. This news hub provides investors and industry observers with timely updates on corporate developments, financial performance, and strategic initiatives shaping the company's trajectory.
Access official press releases, earnings reports, and market analysis in one centralized location. Our curated feed covers material events including acquisition announcements, leadership changes, product innovations, and sustainability initiatives across Diageo's global markets.
Key updates feature Diageo's operational milestones in spirits production, distribution network expansions, and responses to evolving consumer trends in the alcohol sector. The content selection prioritizes information relevant to understanding the company's market position and long-term value creation.
Bookmark this page for streamlined tracking of Diageo's NYSE-listed performance indicators and industry developments. Check regularly for verified updates that matter to stakeholders in the premium beverages market.
Buchanan's Blended Scotch Whisky has launched Buchanan's Pineapple, a new addition to its portfolio, which combines the smoothness of Scotch with the flavor of pineapple. This 750ml whisky (35% ABV) is priced at $29.99 and became available on February 1, 2023. The new blend features notes of caramel, vanilla, and citrus, offering a vibrant taste experience for cocktail enthusiasts. The brand aims to honor its Hispanic American roots, inspired by popular mixes like the Buchanita. With an integrated marketing campaign titled It's Piña, the brand promotes easy cocktail recipes and plans to engage with communities across various states.
Smirnoff has narrowed down its search for the first-ever Cocktail Coordinator to three finalists as part of its promotional campaign surrounding Super Bowl LVII. The finalists, Tania Ortega from Austin, India Stokes from Dallas, and Conner Sheets from Denver, will compete in a Final Interview on January 29 to demonstrate their football knowledge, entertaining skills, and cocktail-making abilities. The winner will earn a trip to Super Bowl LVII in Arizona on February 12, 2023, traveling in luxury. Smirnoff is also engaging fans with advertising in the finalists' markets and offering rideshare credits for safe transportation on game day.
Ketel One Family Made Vodka has launched a new global campaign titled Born To Cocktail, showcasing its cocktail heritage through cinematographic style. Directed by Daniel Wolfe, the campaign highlights the brand's commitment to quality and cocktail culture. It features vibrant scenes that celebrate cocktail moments, revealing its versatility in classic drinks like Bloody Marys and Espresso Martinis. The campaign is set to be released digitally starting the week of January 15, 2023, on platforms such as Hulu and CBS, promoting an elevated cocktail experience.
Baileys Original Irish Cream Liqueur has launched its first-ever Marshmallow Puffer Jacket, designed by celebrity stylist Jason Rembert. The jacket combines fashion and the winter drink experience, inspired by marshmallows typically found in hot chocolate. Available in limited quantities starting January 10, 2023, this exclusive piece is perfect for winter activities. Baileys encourages consumers to explore their fashion appeal while enjoying their liqueur. The suggested retail price for Baileys is $25.99 for a 750ml bottle, available at various retailers.
Bulleit Frontier Whiskey has launched The Bulleit Pioneer Project, a multi-year initiative aimed at supporting underrepresented voices in art, sustainability, food, and technology. The project kicks off with the Remix Challenge, hosted by GRAMMY-nominated poet J. Ivy, which invites creators to reinterpret the brand's Frontier Spirit. Participants can submit their work until December 12, 2022, for a chance to win mentorship and an all-expenses-paid trip to a Grammy-themed event in Los Angeles. This campaign emphasizes Bulleit's history of cultural partnerships and commitment to community engagement.
Captain Morgan is back as the presenting sponsor of the NFL Fan of the Year Contest, celebrating passionate NFL fans. This year, nominees will be honored with larger-than-life statues, marking a historic first for fans. The top nominees will also feature in a special Sports Illustrated cover. Captain Morgan will unveil statues across the country during December game day celebrations with former NFL legends like Victor Cruz. The Ultimate NFL Fan of the Year will be announced at Super Bowl LVII, live on February 9, 2023. Fans can vote for their favorite nominee until February 8, 2023.
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