Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
On February 16, 2022, CÎROC and Sean "Diddy" Combs launched the latest phase of their #CIROCStands initiative during Black Excellence Month. This campaign highlights the achievements of four prominent Black Chicagoans, aiming to uplift and inspire the community. Participants include Ian Gonzalez, Danielle Mullen, Midge Welch, and Darris Kelly & Sabrian Sledge, who all represent entrepreneurial success stories. The initiative emphasizes the importance of supporting Black voices and community businesses.
Crown Royal has launched a new ready-to-drink cocktail, Whisky Lemonade, set to enhance spring and summer celebrations. This flavor combines the light zest of lemonade with the bold character of whisky. Currently included in their line-up, which features award-winning flavors like Whisky & Cola and Peach Tea, Whisky Lemonade is priced at $14.99 for a four-pack and has a 7% ABV content. The drink will be available for a limited time across select locations in the U.S. The brand aims to innovate and cater to evolving consumer tastes.
I.W. Harper introduces Cabernet Cask Reserve, a Kentucky Straight Bourbon Whiskey finished in Cabernet Casks. This new product adds to the brand's legacy, which has been revitalized since its relaunch seven years ago. Aged four years in charred oak barrels before being finished in California Cabernet Sauvignon casks, it offers complex flavors of dark fruit and wine. Retailing at $49.99, it's available in select U.S. retailers and online. In celebration, I.W. Harper is collaborating with Social Studies to offer specialty at-home kits from February 15 to March 14.
Old Parr Blended Scotch Whisky has launched Old Parr Aged 18 Years as a permanent addition to its portfolio, matured for 18 years to deliver a rich flavor profile. Targeting celebrations, this whisky features a unique blend of rare malts, creating a complex taste experience. Available in states like FL, MA, NJ, NY, TX, and DE, the suggested retail price is $69.99 per 750 ml bottle. The brand aims to enhance social gatherings while maintaining high quality that has characterized Old Parr for over 150 years.
Captain Morgan, the first Official Spiced Rum Sponsor of the NFL, celebrates the NFL Fan of the Year contest with a six-part series titled 'We Bring On the Spice,' hosted by Victor Cruz. The series spotlights nominees who exemplify passionate fandom and community impact. The ultimate winner will be announced during the NFL Honors show on February 10, 2022, receiving a unique chain crafted by Ben Baller. The brand aims to recognize dedicated fans and promises an exclusive event ahead of Super Bowl LVI on February 13, 2022.
On February 3, 2022, Smirnoff, as one of the first Official Vodka Sponsors of the NFL, announced a unique Super Bowl LVI experience for remote Alaskan miners who typically lack access to the game. The event will feature a watch party for the miners, hosted by NFL player Vernon Davis. Additionally, Smirnoff is running a sweepstake for fans to win a customized Super Bowl Kit. The brand is also donating to World Central Kitchen to support essential workers during Super Bowl weekend, embodying its mission to leave no football fan behind.
CÎROC Pomegranate is launching a Valentine's Day contest, allowing U.S. residents 21+ to win a one-of-a-kind experience curated by the CÎROC Love Squad. From February 4 to February 9, entrants can share their Valentine's wishes at Cheers.Ciroc.com for a chance to win a customized trip for two. CÎROC Pomegranate, available until supplies last, is a premium vodka infused with pomegranate and natural flavors. The press release emphasizes CÎROC's commitment to responsible drinking and includes cocktail recipes to elevate Valentine's celebrations.
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On January 27, 2022, Captain Morgan, the first-ever Official Spiced Rum Sponsor of the NFL, launched the Captain Morgan Super Bowl Punch Bowl ahead of Super Bowl LVI. This innovative punch bowl holds four gallons, features stadium-inspired lights, Bluetooth speakers, and provides real-time NFL game data through Genius Sports. Although not for sale, fans can enter a sweepstakes until February 6 to win one of only 20 available. The initiative aims to enhance at-home Super Bowl festivities, underscoring Captain Morgan's brand positioning in the spirits market.
Zacapa Rum has launched a limited-edition Zacapa Moments Cocktail Kit for Valentine's Day, available on ReserveBar for $99. The kit includes ingredients for the Zacapa No. 23 Rum Smoked Honey Old Fashioned, a cocktail smoker, glasses, instructions, and extras like 75% Dark Guatemalan Chocolate and a floral candle. Designed for at-home celebrations, the kit reflects the brand's commitment to quality and meaningful connections. The product aims to enhance the at-home experience during Valentine's celebrations.