Diageo Stock Price, News & Analysis

Captain Morgan is partnering with Major League Soccer to promote safe travel for fans this Fourth of July weekend. MLS fans aged 21 and over in Austin, Minneapolis/St. Paul, and Nashville can receive up to $70 in rideshare credits for rides to and from stadiums during select matches. This initiative aims to enhance safety and enjoyment for attendees. The vouchers are available while supplies last and are valid only during game days, from 3 PM to 11:59 PM local time.

Seagram's 7 Crown American Blended Whiskey has launched the "Keep the Dive Alive" campaign in partnership with comedian Iliza Shlesinger to support small businesses and dive bars nationwide. Running until July 24, the initiative will donate $7 for every share of campaign content on social media, up to $77,000, benefiting Main Street Alliance. As dive bars face challenges from the past year, this campaign aims to encourage patronage and provide financial relief. The main video content will premiere on July 7 to celebrate National Dive Bar Day.

Smirnoff has launched its new campaign, "Get Your Pink On", introducing a line of Pink Lemonade products in vodka, flavored malt beverage, and hard seltzer formats. Celebrating National Pink Day, Smirnoff emphasizes fun and nostalgia, featuring events in major cities and pink flamingo-themed promotions. The lineup includes Smirnoff Pink Lemonade Vodka at $11.99 for 750ml and Smirnoff Ice Pink Lemonade at $8.99 per 6-pack. The campaign aims to inspire consumers to enjoy the summer with Pink Lemonade cocktails while promoting responsible drinking.

On June 17, 2021, Diageo announced its initiative to celebrate Juneteenth through its brands CÎROC, Crown Royal, and Tequila Don Julio. Partnering with Ghetto Gastro and Equator, the company produced a film that highlights Black culture and storytelling. As part of their commitment to inclusivity, Diageo also pledged $10 million for endowments at 25 HBCUs to support Black students. The campaign aims to preserve cultural traditions and engage communities in meaningful celebrations, reinforcing that African American history is integral to American history.

On June 16, 2021, Diageo became the NFL's first Official Spirits Sponsor, marking a significant milestone for the brand. The multiyear partnership emphasizes fan engagement through various activation opportunities and responsible drinking programs. Diageo, home to brands like Crown Royal and Smirnoff, will integrate its offerings into major NFL events, including the Super Bowl and NFL Honors. This collaboration enhances Diageo's existing presence in the NFL, with 12 team and stadium deals already in place, showcasing their commitment to responsible drinking initiatives and sports marketing.

Angel City Football Club (ACFC) has partnered with Jane Walker, representing Johnnie Walker's dedication to gender equality, making it the first exclusive spirits partnership in sports for Jane Walker. This initiative celebrates women who have achieved significant milestones and aims to produce content highlighting ACFC's historic accomplishments. As part of the partnership, a portion of sponsorship value will support women entrepreneurs, with the first grant awarded to MODEFYwear. ACFC will debut in the National Women's Soccer League in Spring 2022.

Bulleit Frontier Whiskey has launched the Local Bar Sundays initiative at the Tribeca Festival, encouraging New Yorkers to support local bars and restaurants. From June 9 to June 20, consumers can get reimbursed $10 for a qualifying cocktail purchase over $10. The program includes a $50,000 budget to boost local hospitality. Bulleit emphasizes community revival and has committed an additional $250,000 to support the hospitality industry, which has faced significant challenges recently.