Diageo Stock Price, News & Analysis

On September 7, 2021, Smirnoff celebrated the launch of its Pink Lemonade product line in Miami, hosted by Ty Dolla $ign. The event featured vibrant cocktails and a neon lemonade stand, attracting attendees looking for summer fun. Smirnoff will continue this promotional campaign across New York City, Chicago, and Los Angeles, ensuring safety measures are in place. The Pink Lemonade lineup includes a vodka specialty priced at $11.99 for 750ml, along with ready-to-drink options at $8.99 for six-packs. Smirnoff encourages responsible drinking while promoting its new offerings.

Diageo North America has launched Wrong Side of the Road, an online initiative aimed at reducing impaired driving among 21–35-year-olds, particularly ahead of Labor Day. This tool features real-life stories from impaired drivers, allowing users to engage and learn about the consequences of their choices. The program aligns with Diageo's goal of changing attitudes toward drinking and driving, targeting five million people by 2030. Following its successful introduction in the UK in May 2021, this initiative will expand to other countries in the coming year.

Diageo North America has launched Wrong Side of the Road, an online initiative aimed at reducing impaired driving among 21–35-year-olds ahead of the Labor Day holiday. This collaboration with the United Nations Institute for Training and Research features impactful stories from real impaired drivers, emphasizing the consequences of their actions. The tool aims to reach millions and change attitudes toward impaired driving as part of Diageo's global commitment to public safety. The project follows the initial launch in the UK in May 2021, with plans for further international expansion.

Diageo North America launched a new online initiative, Wrong Side of the Road, aimed at reducing impaired driving, especially among 21-35-year-olds. This virtual learning tool, developed with UNITAR, includes real-life stories from impaired drivers, illustrating the serious consequences of their actions. Diageo seeks to change attitudes about drinking and driving, targeting a reduction in fatalities during the Labor Day holiday, where 37% of road deaths in Texas are attributed to alcohol. The program will expand internationally in the coming year.

Diageo North America has launched a new online tool called Wrong Side of the Road to combat impaired driving, targeting 21–35-year-olds. Developed in partnership with the United Nations Institute for Training and Research, this educational resource features real stories from impaired drivers. The initiative, part of Diageo's broader goal to influence five million attitudes on drinking and driving by 2030, aims to create awareness and change behaviors. Following its UK debut in May 2021, the tool expands to North America before reaching additional global markets.

Diageo North America is launching an online educational tool called Wrong Side of the Road to address alcohol-impaired driving, particularly during the Labor Day holiday, when one-third of traffic fatalities involve drunk drivers. Developed with UNITAR, the interactive platform shares real stories from impaired drivers, emphasizing the consequences of their actions. This initiative supports Diageo's goal of changing attitudes toward drinking and driving and is part of their global effort to impact five million lives by 2030. The tool will expand to additional markets over the next year.

Smirnoff has launched a new campaign titled 'Vodka for the People', focusing on inclusivity and unity. The campaign features celebrities Kaley Cuoco and Anthony Anderson, promoting the brand's dedication to elevate cultural conversations. Officially started in August 2021, it will include various media and future partnerships, including sponsorship with the NFL. Additionally, Smirnoff has initiated the 'Smirnoff for the People Fund' to support diversity and inclusion initiatives, with past significant donations to deserving organizations. Smirnoff No. 21 is priced at $14.99 for a 750mL bottle.

CÎROC and Sean Diddy Combs are expanding their #CIROCStands initiative with the new campaign, #CIROCStands for Black Businesses, aimed at promoting Black excellence by showcasing local businesses in New York City. The campaign will provide these businesses with national exposure and mentorship from CÎROC's Black Executive partners. Featured businesses include The Bark Shoppe, The Bakery on Bergen, and Ursula Stephen The Salon. The initiative is designed to support Black entrepreneurship beyond Black Business Month, emphasizing ongoing celebration and recognition.