Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
Orphan Barrel Whiskey Distilling Co. has launched Fable & Folly, a 14-year-old whiskey made from a proprietary blend of six orphaned whiskey stocks, including Barterhouse and Forged Oak. This unique creation balances spicy notes of rye and pepper, culminating in a smooth, rich flavor profile. Available for $149.99 at select retailers, this limited edition whiskey honors the heritage of the original blends while introducing a new, distinct spirit. The project is owned by Diageo and aims to share rare whiskeys with consumers globally.
Astral Tequila has launched its super-premium tequila, crafted from 100% Blue Weber agave, emphasizing vibrant flavors and community connection. The brand introduces The House of Astral, a celestial getaway for up to six friends, with a chance to win a trip through summer 2022. The unique production process utilizes tahona milling and fermentation with agave fibers, aiming for a smooth and complex taste. Astral Tequila also incorporates sustainability efforts by upcycling spent agave into building materials for local communities in Mexico.
Tequila Don Julio Primavera returns for a limited time this spring, featuring only 26,000 cases available. The launch coincides with a promotional campaign led by actor Chase Stokes, who encourages consumers to celebrate their own 'golden moments'. The tequila, priced at $149 for a 750ml bottle, is crafted with unique European casks for a smooth finish. A contest begins on April 15, offering winners a chance to attend a private event in Miami with Stokes. Tequila Don Julio is a premium brand under the umbrella of Diageo, traded under the symbol DEO.
On March 29, 2022, Sean "Diddy" Combs and the makers of CÎROC Ultra-Premium Vodka announced the launch of CÎROC Vodka Spritz, their inaugural ready-to-drink cocktail. Set to debut on April 1, 2022, the premium drink will offer four flavors: Watermelon Kiwi, Sunset Citrus, Pineapple Passion, and Colada. With a suggested retail price of $16.99 per 4-pack, this move aims to capture a significant share in the growing RTD market, enhancing CÎROC's cultural relevance and innovation legacy.
Sean "Diddy" Combs and CÎROC Ultra-Premium Vodka have announced the launch of CÎROC Vodka Spritz, marking their entry into the ready-to-drink (RTD) cocktail market. Set to debut on April 1, 2022, the product will be available in four flavors: Watermelon Kiwi, Sunset Citrus, Pineapple Passion, and Colada, priced at $16.99 per four-pack. Combs aims to leverage his brand's cultural appeal to capture a significant portion of the growing RTD market, targeting a diverse audience.
UnitedMasters and Diageo have launched the Independent(s) Exchange, aimed at fostering collaborations between independent artists and major brands. With Diageo as a founding member, the initiative will enable brands to engage with a network of over 1.3 million independent artists, enhancing economic opportunities for creators while promoting equity in the music industry. This partnership allows Diageo to integrate its brands, like Crown Royal and Bulleit, within the independent music sphere, creating new avenues for brand experiences and cultural engagement.
On March 24, 2022, Johnnie Walker announced the launch of the First Strides initiative, aimed at supporting people and organizations making cultural progress. The program features a special anthem, "Running with the Angels," created by Grammy winner Brittany Howard and Tia P., celebrating women in sports and equality. Additionally, First Strides offers grants for individuals 21 and older, particularly focusing on aiding women entrepreneurs through partnerships with IFundWomen and Blacktag. This initiative continues Johnnie Walker's legacy of promoting social equity.
Tanqueray has announced a partnership with Netflix's Bridgerton to promote a modern teatime experience dubbed "Make it T-time". The campaign coincides with the second season premiere on March 25, 2022, featuring video content starring Joe Jonas and a social media contest with exclusive prizes. Fans are encouraged to share their interpretations of 'T-time' for a chance to win experiences such as access to The Queen's Ball in NYC. Limited-edition cocktail kits inspired by the show are also available for purchase.
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Captain Morgan introduces Cherry Vanilla, a limited-time spiced rum blend featuring dark cherries and creamy vanilla. Launched on March 10, 2022, this offering aims to inspire creativity in cocktail-making, encouraging fans to share their unique recipes on social media. The beverage, available in a 750mL bottle at a suggested retail price of $15.99, has an ABV of 30%. Captain Morgan emphasizes its legacy of flavor experimentation, aiming to appeal to consumers aged 21 and older with engaging recipes and promotional activities.