Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc (NYSE: DEO) appears frequently in business and brand news because of its role as a global beverage alcohol company with a wide portfolio of spirits and beer brands. Company and brand communications describe Diageo as a global leader in beverage alcohol, with products sold in nearly 180 countries and listings on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). News linked to Diageo often highlights activity around brands such as Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Recent press releases associated with Diageo North America and other Diageo-related entities show how the group’s brands feature in cultural, seasonal and product-focused stories. Examples include collaborations for Lone River Ranch Water hard seltzer, Seedlip non-alcoholic spirits campaigns around Dry January, Mr Black Cold Brew Coffee Liqueur events celebrating the Espresso Martini, and Smirnoff Ice partnerships with entertainers and sports properties. Other announcements cover Ketel One Vodka’s role in film and cocktail culture, Guinness holiday campaigns and cookie pairings, and Johnnie Walker’s evolution of its long-running “Keep Walking” global campaign.
Investors and followers of DEO news can also find regulatory and corporate updates in Diageo’s Form 6-K filings. These include trading statements discussing organic net sales, regional performance and category trends; announcements about bond issuances and capital structure; leadership and board changes; and agreements such as the planned sale of Diageo’s shareholding in East African Breweries plc to Asahi Group Holdings, Ltd, accompanied by long-term licensing arrangements.
This news page brings together these different strands of coverage, from brand-level marketing initiatives and product launches to corporate transactions and trading updates. Readers interested in Diageo stock and its brands can use the news flow to follow how the company presents its portfolio, engages with consumers and communicates its financial and strategic priorities over time.
On January 27, 2022, Captain Morgan, the first-ever Official Spiced Rum Sponsor of the NFL, launched the Captain Morgan Super Bowl Punch Bowl ahead of Super Bowl LVI. This innovative punch bowl holds four gallons, features stadium-inspired lights, Bluetooth speakers, and provides real-time NFL game data through Genius Sports. Although not for sale, fans can enter a sweepstakes until February 6 to win one of only 20 available. The initiative aims to enhance at-home Super Bowl festivities, underscoring Captain Morgan's brand positioning in the spirits market.
Zacapa Rum has launched a limited-edition Zacapa Moments Cocktail Kit for Valentine's Day, available on ReserveBar for $99. The kit includes ingredients for the Zacapa No. 23 Rum Smoked Honey Old Fashioned, a cocktail smoker, glasses, instructions, and extras like 75% Dark Guatemalan Chocolate and a floral candle. Designed for at-home celebrations, the kit reflects the brand's commitment to quality and meaningful connections. The product aims to enhance the at-home experience during Valentine's celebrations.
Smirnoff ICE collaborates with luxury brand Cremsiffino to introduce a limited-edition coffee table book designed for holiday gifting. Priced at $10, the book includes a hidden compartment containing a bottle of Smirnoff ICE. The first 100 purchases receive the book for just $1. This creative marketing approach aims to engage consumers in a fun and unexpected way. Additionally, Smirnoff offers festive products like the Peppermint Twist spirit and a new Seltzer pack, enhancing their holiday product lineup. The campaign targets adults 21+ across the U.S. as the brand embraces playful holiday celebrations.
Crown Royal has launched its luxury whisky blend, Crown Royal Aged 18 Years, a blend of three exceptional whiskies aged for eighteen years. To celebrate, celebrity grillz maker Scotty ATL created four exclusive grillz sets inspired by the whisky. One set will be auctioned on December 15 to benefit the Atlanta Artist Relief Fund, with Crown Royal matching proceeds up to $10,000. The whisky features enticing flavors, including vanilla and caramel spice, reflecting its high-end positioning in the market.
Captain Morgan has launched a limited-edition Holiday Cocktail Kit in collaboration with celebrity jeweler Ben Baller, designed for cocktail enthusiasts aged 21 and over. Available through Cocktail Courier, the kit includes ingredients for Baller's signature cocktail, The OG Spice & Ice, along with custom stainless steel ice cubes. Priced at $67.99 and available from December 9 to December 19, the promotion also offers a chance to win a custom chain by Ben Baller. This initiative aims to enhance holiday celebrations with unique cocktail experiences.
Cascade Hollow Distilling Co. has launched the Cascade Moon 13 Year Old Rye, a premium whisky aimed at enthusiasts. This limited release, priced at $299, is available in select U.S. markets including Tennessee, Texas, and California. Aged for nearly a decade, the whisky offers a complex flavor profile with notes of vanilla, toffee, leather, and nutmeg, presented at 100 proof (50% ABV). This launch follows two award-winning variants from 2020, continuing the brand's legacy while showcasing its craftsmanship.
Tequila Don Julio Ultima Reserva has launched a new limited-edition tequila, celebrating the legacy of Don Julio González, with a suggested retail price of $399. The tequila, created from the final agave harvest in 2006, is designed for special gatherings. Acclaimed photographer Mark Seliger hosts an exclusive online auction, allowing a winner and guests to enjoy a personalized experience at his Manhattan studio. The auction opens at 12 PM ET on Dec. 7, 2021, and runs until 2:59 PM ET on Jan. 4, 2022, with proceeds benefiting New York Cares.
Crown Royal Regal Apple has teamed up with sustainable designer Sami Miró and TheFutureParty to launch an exclusive upcycled jacket. This unique piece, made from vintage materials and Crown Royal bags, will be auctioned on Popshop Live, with proceeds going to The CLEO Institute, a Miami nonprofit focused on climate education. Moreover, Crown Royal will match the winning bid, enhancing the donation impact. The auction starts today at 11 AM EST, reflecting Crown Royal’s commitment to community support and sustainable fashion.
On November 30, 2021, Baileys Irish Cream announced a collaboration with renowned pastry chef Dominique Ansel to launch the Baileys Swirl Holiday Hot Chocolate Kit. This limited-time, non-alcoholic kit allows consumers to create a personalized hot chocolate experience at home, featuring a rich chocolate ganache infused with Baileys flavor, a mini whisk, and custom mugs. The kit is available for purchase at Dominique Ansel Bakery in New York City and online. Baileys Original Irish Cream, priced at $23.99 for a 750ml bottle, can also be found at various retailers.
Crown Royal, in collaboration with NFL legends Drew Brees and Deuce McAllister, hosted a Night of Service in New Orleans, supporting the Bastion Community of Resilience and Louisiana Hospitality Foundation. The event featured a social media competition to boost donations, part of Crown Royal's commitment of up to $1 million through its Generosity Fund. Each QR code at the event contributed $1 to the charities, alongside a direct donation of $25,000 to each foundation. This initiative aims to uplift local hospitality and military communities affected by the pandemic and Hurricane Ida.
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