Diageo Stock Price, News & Analysis

Diageo North America has launched a new online tool called Wrong Side of the Road to combat impaired driving, targeting 21–35-year-olds. Developed in partnership with the United Nations Institute for Training and Research, this educational resource features real stories from impaired drivers. The initiative, part of Diageo's broader goal to influence five million attitudes on drinking and driving by 2030, aims to create awareness and change behaviors. Following its UK debut in May 2021, the tool expands to North America before reaching additional global markets.

Diageo North America is launching an online educational tool called Wrong Side of the Road to address alcohol-impaired driving, particularly during the Labor Day holiday, when one-third of traffic fatalities involve drunk drivers. Developed with UNITAR, the interactive platform shares real stories from impaired drivers, emphasizing the consequences of their actions. This initiative supports Diageo's goal of changing attitudes toward drinking and driving and is part of their global effort to impact five million lives by 2030. The tool will expand to additional markets over the next year.

Smirnoff has launched a new campaign titled 'Vodka for the People', focusing on inclusivity and unity. The campaign features celebrities Kaley Cuoco and Anthony Anderson, promoting the brand's dedication to elevate cultural conversations. Officially started in August 2021, it will include various media and future partnerships, including sponsorship with the NFL. Additionally, Smirnoff has initiated the 'Smirnoff for the People Fund' to support diversity and inclusion initiatives, with past significant donations to deserving organizations. Smirnoff No. 21 is priced at $14.99 for a 750mL bottle.

CÎROC and Sean Diddy Combs are expanding their #CIROCStands initiative with the new campaign, #CIROCStands for Black Businesses, aimed at promoting Black excellence by showcasing local businesses in New York City. The campaign will provide these businesses with national exposure and mentorship from CÎROC's Black Executive partners. Featured businesses include The Bark Shoppe, The Bakery on Bergen, and Ursula Stephen The Salon. The initiative is designed to support Black entrepreneurship beyond Black Business Month, emphasizing ongoing celebration and recognition.

Diageo North America has launched a new online tool, Wrong Side of the Road, aimed at educating 21–35-year-olds about the dangers of impaired driving, particularly ahead of the Labor Day holiday. Developed with UNITAR, this interactive virtual experience features real-life stories from impaired drivers and allows users to ask questions about their choices and consequences. This initiative is part of Diageo's commitment to change attitudes towards drinking and driving, targeting five million individuals by 2030. The program expands from its UK launch in May 2021.

Captain Morgan is launching Captain's Cocktails, a new line of ready-to-serve cocktails available in three vibrant flavors: Tropical Punch, Mai Tai, and Long Island Iced Tea. These cocktails are designed for convenience—just pour over ice and enjoy. Debuting at Cinespia in LA on Aug. 21, 2021, the cocktails will be available nationwide. Each variant contains 1.75L bottles with an ABV of 13% or 17% and a suggested retail price of $19.99. Captain Morgan aims to enhance summer gatherings with these flavorful offerings.

Captain Morgan has partnered with renowned jeweler and entrepreneur Ben Baller to unveil the exclusive "Captain on Ice" collection, featuring four custom chains inspired by the spiced rum brand. The first chain will be awarded as part of a sweepstakes running from August 13-18, coinciding with the 2021 MLS All-Star Game on August 25 in Los Angeles. Captain Morgan, as the official spirits partner of MLS, will host Ben Baller at a celebratory event where fans can sample his signature cocktail. This collaboration highlights Captain Morgan's ongoing engagement with pop culture.

Ketel One Vodka announces its role as the Official Spirits Sponsor for the 73rd Emmy® Awards Season, offering viewers a chance to win a lavish Emmys watch party experience. The grand prize valued at approximately $4,460 includes a $500 gift card, a Cocktail Courier kit, a virtual cocktail class, and themed decorations. Five secondary winners will receive $200 gift cards and cocktail kits. Entries are open from August 12 to August 27, 2021. This promotion aims to enhance viewer engagement during the Emmy Awards broadcast on September 19, 2021.