Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
Jessi Pollak was named the 2022 U.S. Bartender of the Year at the USBG Presents World Class competition held in Nashville, TN, from June 20-21. This prestigious event saw 15 top bartenders showcase their skills across multiple challenges. Pollak will represent the U.S. at the World Class Global Finals in Sydney, Australia. The competition highlights creative cocktail-making and promotes industry growth, demonstrating strong community engagement among bartenders. USBG and Diageo celebrate a decade of this program, emphasizing its impact on cocktail culture.
Drizly has partnered with Diageo to introduce interactive digital kiosks in New York and Los Angeles for Father's Day gifting. Starting June 16, 2022, customers can take a personality quiz to receive personalized spirit recommendations. The kiosks will operate from June 17-19 and provide QR codes linking to local retailers for same-day delivery. Users will also get promotional codes, with up to $10 off their orders. Diageo aims to enhance visibility and convenience of its products through this collaboration.
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Lagavulin launched its sixth Father's Day video, 'Dad Does It Better,' featuring Nick Offerman and his father, Ric. The video showcases their outdoor adventures, emphasizing father-son bonding over Lagavulin whisky. Notably, Lagavulin donated $50,000 to the California Fire Foundation to support local firefighters. The campaign continues to highlight the brand's commitment to heritage and sustainability. Lagavulin products are available at select U.S. retailers and online platforms like ReserveBar and Drizly.
Crown Royal is hosting events at the 2022 CMA Fest in Nashville to support the military community. With performances from 14 country music artists, including Jimmie Allen, the festival aims to foster generosity through initiatives like the Purple Bag Project, where attendees can pack care packages for deployed service members. Partnering with Operation Stand Down Tennessee, Crown Royal encourages donations to support veterans during the event. The brand remains committed to honoring military families while promoting responsible drinking.
Bulleit Frontier Whiskey, in collaboration with independent artists, is unveiling limited-edition "Art Barrels" and a UnitedMasters Vinyl Collection at the Tribeca Festival from June 9-12, 2022. This initiative aims to support Tree Equity through American Forests. The "Art Barrels," created with muralist ELLE StreetArt, will serve as planters for tree seedlings that contribute to local community greening efforts. Additionally, a limited vinyl featuring music from emerging artists will be available, with all proceeds benefiting American Forests.
Cascade Moon 15 Year Old Barrel Proof is the latest release from Cascade Hollow Distilling Co., challenging the perception that barrel proof spirits must have high alcohol content. Aged for 15 years, this spirit has a low proof of 79.8, which is below the standard for whisky. It aims to spark discussions about the relationship between proof and quality in the American whisky category. Offered at a suggested retail price of $124.99, its release follows the Cascade Moon 13 Year Old Rye winning Double Gold at the San Francisco World Spirits Competition.
Smirnoff Red, White & Berry has appointed Kaley Cuoco as its new Chief Summer Officer (CSO), effective immediately. Cuoco will drive the brand's initiative to enhance summer fun for adults, launching a marketing campaign called 'How to Summer: Grown-Up Edition.' This effort includes tips and engaging content to encourage enjoyment of Smirnoff beverages. The campaign features Cuoco in nationwide advertisements. Smirnoff Red, White & Berry is recognized as a top-selling brand, with products priced between $1.49 and $15.99 across various formats, promoting its vibrant summer flavors.
Mortlach Single Malt Scotch Whisky has partnered with designers Joe Doucet and Sabine Marcelis to launch unique products, Tropos and SHIFT, during NYCxDesign in May 2022. Tropos, inspired by Mortlach's distillation process, is a reflective chair aimed at enhancing user experience. SHIFT is a dynamic glass bar cart that reflects the whisky's complex nature. Both designs emphasize Mortlach's intricate flavors and craftsmanship, embodying the brand's commitment to distinctive experiences and design-forward collaborations.
Copper Dog Scotch Whisky announced a partnership with eight animal welfare organizations to celebrate National Rescue Dog Day on May 20, 2022. The brand will match up to $5,000 in adoption fees, totaling $40,000 in donations. Since January 2021, Copper Dog has donated over $500,000 to 25 nonprofits. The initiative aims to raise awareness about shelter dogs needing homes. Additionally, a Pup Crawl in New York City on the same day will support local bars while celebrating the occasion.