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Zacapa Rum has launched a limited-edition Zacapa Moments Cocktail Kit for Valentine's Day, available on ReserveBar for $99. The kit includes ingredients for the Zacapa No. 23 Rum Smoked Honey Old Fashioned, a cocktail smoker, glasses, instructions, and extras like 75% Dark Guatemalan Chocolate and a floral candle. Designed for at-home celebrations, the kit reflects the brand's commitment to quality and meaningful connections. The product aims to enhance the at-home experience during Valentine's celebrations.

Smirnoff ICE collaborates with luxury brand Cremsiffino to introduce a limited-edition coffee table book designed for holiday gifting. Priced at $10, the book includes a hidden compartment containing a bottle of Smirnoff ICE. The first 100 purchases receive the book for just $1. This creative marketing approach aims to engage consumers in a fun and unexpected way. Additionally, Smirnoff offers festive products like the Peppermint Twist spirit and a new Seltzer pack, enhancing their holiday product lineup. The campaign targets adults 21+ across the U.S. as the brand embraces playful holiday celebrations.

Crown Royal has launched its luxury whisky blend, Crown Royal Aged 18 Years, a blend of three exceptional whiskies aged for eighteen years. To celebrate, celebrity grillz maker Scotty ATL created four exclusive grillz sets inspired by the whisky. One set will be auctioned on December 15 to benefit the Atlanta Artist Relief Fund, with Crown Royal matching proceeds up to $10,000. The whisky features enticing flavors, including vanilla and caramel spice, reflecting its high-end positioning in the market.

Captain Morgan has launched a limited-edition Holiday Cocktail Kit in collaboration with celebrity jeweler Ben Baller, designed for cocktail enthusiasts aged 21 and over. Available through Cocktail Courier, the kit includes ingredients for Baller's signature cocktail, The OG Spice & Ice, along with custom stainless steel ice cubes. Priced at $67.99 and available from December 9 to December 19, the promotion also offers a chance to win a custom chain by Ben Baller. This initiative aims to enhance holiday celebrations with unique cocktail experiences.

Cascade Hollow Distilling Co. has launched the Cascade Moon 13 Year Old Rye, a premium whisky aimed at enthusiasts. This limited release, priced at $299, is available in select U.S. markets including Tennessee, Texas, and California. Aged for nearly a decade, the whisky offers a complex flavor profile with notes of vanilla, toffee, leather, and nutmeg, presented at 100 proof (50% ABV). This launch follows two award-winning variants from 2020, continuing the brand's legacy while showcasing its craftsmanship.

Tequila Don Julio Ultima Reserva has launched a new limited-edition tequila, celebrating the legacy of Don Julio González, with a suggested retail price of $399. The tequila, created from the final agave harvest in 2006, is designed for special gatherings. Acclaimed photographer Mark Seliger hosts an exclusive online auction, allowing a winner and guests to enjoy a personalized experience at his Manhattan studio. The auction opens at 12 PM ET on Dec. 7, 2021, and runs until 2:59 PM ET on Jan. 4, 2022, with proceeds benefiting New York Cares.

Crown Royal Regal Apple has teamed up with sustainable designer Sami Miró and TheFutureParty to launch an exclusive upcycled jacket. This unique piece, made from vintage materials and Crown Royal bags, will be auctioned on Popshop Live, with proceeds going to The CLEO Institute, a Miami nonprofit focused on climate education. Moreover, Crown Royal will match the winning bid, enhancing the donation impact. The auction starts today at 11 AM EST, reflecting Crown Royal’s commitment to community support and sustainable fashion.

On November 30, 2021, Baileys Irish Cream announced a collaboration with renowned pastry chef Dominique Ansel to launch the Baileys Swirl Holiday Hot Chocolate Kit. This limited-time, non-alcoholic kit allows consumers to create a personalized hot chocolate experience at home, featuring a rich chocolate ganache infused with Baileys flavor, a mini whisk, and custom mugs. The kit is available for purchase at Dominique Ansel Bakery in New York City and online. Baileys Original Irish Cream, priced at $23.99 for a 750ml bottle, can also be found at various retailers.

Crown Royal, in collaboration with NFL legends Drew Brees and Deuce McAllister, hosted a Night of Service in New Orleans, supporting the Bastion Community of Resilience and Louisiana Hospitality Foundation. The event featured a social media competition to boost donations, part of Crown Royal's commitment of up to $1 million through its Generosity Fund. Each QR code at the event contributed $1 to the charities, alongside a direct donation of $25,000 to each foundation. This initiative aims to uplift local hospitality and military communities affected by the pandemic and Hurricane Ida.