Diageo Stock Price, News & Analysis

Johnnie Walker and Devereux Golf have launched their second 'Keep Walking Collection' capsule, timed with the WM Phoenix Open where Johnnie Walker serves as the first-ever official Scotch whisky. The collection features golf apparel and accessories inspired by Scottish countryside, combining traditional tartan patterns with modern design.

The collaboration, part of the Johnnie Walker Clubhouse program introduced in 2024, aims to make golf more inclusive and vibrant. The collection includes polos for men and women, shorts, and putter covers, featuring tournament colors and Johnnie Walker's brand elements.

At the WM Phoenix Open, Johnnie Walker will host exclusive activations including a collection preview at PuttShack, the Johnnie Walker Clubhouse at the 16th hole, and signature cocktails throughout the course. Additionally, the brand announced a sweepstakes running through September 30th, 2025, offering winners a luxury golf resort trip to Perthshire, Scotland.

Blade and Bow Kentucky Straight Bourbon has launched a sweepstakes offering golf enthusiasts a chance to win an exclusive golf experience with pro golfer Wyndham Clark. The grand prize, valued at over $12,500, includes a two-night trip to a premier U.S. golf destination, where the winner and up to three friends will play 18 holes with Clark, followed by a social gathering at The 19th Hole.

The sweepstakes runs through June 15th, 2025, with the trip scheduled for Summer 2025. Four secondary prize winners will receive custom merchandise including cooler bags and highball glasses. The promotion celebrates the connection between golf and bourbon, highlighting Blade and Bow's unique Solera aging process at the historic Stitzel-Weller Distillery.

Johnnie Walker, the world's leading blended Scotch whisky, announces its Lunar New Year celebration featuring a partnership with comedian Ronny Chieng and a edition Blue Label Year of the Snake bottle. The release marks the 12th anniversary of Johnnie Walker's Lunar New Year editions, completing the entire Zodiac cycle.

The special edition bottle, designed by artist James Jean, symbolizes wisdom and transformation for the Year of the Snake. Alongside this release, Johnnie Walker is launching the next iteration of 'The Johnnie Walker Blue List', a digital guide showcasing premier bars and restaurants offering Blue Label cocktails and food pairings across U.S. cities.

The initiative includes establishments in California, Texas, New York, Florida, and Chicago, supporting local businesses while introducing new ways to celebrate the holiday. Ronny Chieng and his wife Hannah Pham share their personal traditions, including enjoying Johnnie Walker Blue Label in a Golden Orange Old Fashioned cocktail.

Crown Royal, the Official Whisky Sponsor of the NFL, is marking Super Bowl LIX in New Orleans with a special collaboration with Starter. The partnership introduces a -edition Crown Royal x Starter NFL Super Bowl LIX Satin Jacket, available exclusively in New Orleans during Super Bowl weekend for $250.

The jacket features distinctive elements including the Crown Royal logo, NFL shield, Super Bowl LIX logo with Mardi Gras-inspired patterns, and New Orleans-themed designs. Net proceeds will benefit the Foundation for Louisiana, supporting community development initiatives.

New Orleans legends Juvenile and Mannie Fresh are partnering to promote the collaboration, with special events planned at the Starter House in the French Quarter. The celebration extends to the Crown Royal Station, a tailgate experience featuring local artists and NFL Legends, where guests can participate in the Purple Bag Project supporting the Foundation for Louisiana. For each qualifying social media interaction, Crown Royal will donate $1 to the foundation, up to $50,000.

Popeyes and Tequila Don Julio have announced a -edition menu collaboration called 'The Championship Lineup' for the upcoming Big Game in New Orleans. The centerpiece is the Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich, featuring a tequila-marinated chicken fillet in buttermilk breading, tequila lime slaw, and served on a Mexican concha roll.

The menu will be available on January 31st at select locations in New York City, Miami, New Orleans, Philadelphia, and Kansas City. In New Orleans, the menu will be extended through Game Day on February 9th at the Canal Street Flagship restaurant. Additionally, customers can get a buy-one-get-one-free chicken sandwich promotion on UberEats and a $5 code for Tequila Don Julio from January 29th to February 9th, 2025.

CÎROC Ultra-Premium Vodka has launched applications for its inaugural Blue Dot Creative Residency (BDCR), a program designed to support storytellers in bringing their passion projects to life. The initiative kicked off with actors Woody McClain and Erika Alexander as its first members.

The program was showcased during a festival in Park City, Utah, featuring networking events, panel discussions, and creative sessions. A notable highlight was the 'Addressing the Creator's Dilemma' panel at the MACRO Lodge, which included industry professionals discussing the challenges of balancing creative passions with financial success.

Applications for the residency are open to U.S. residents aged 25 and older until February 24, 2025. Selected participants will receive funding, resources, and support to develop their creative projects. The BDCR plans to participate in other major cultural events where the inaugural class will have opportunities to expand their creative endeavors.

Captain Morgan, the Official Spiced Rum Sponsor of the NFL, announces a major marketing initiative for Super Bowl LIX in New Orleans, temporarily transforming Bourbon Street into 'Rum Street' from February 6-8, 2024. The celebration features GRAMMY® Award-winning artist T-Pain as headliner for a performance on February 8.

The campaign includes several key components: a $10 consumer promotion for local establishments, a special merchandise collaboration with KidSuper launching February 7, and various Super Bowl weekend events including the NFL Honors and Gameday Experience at Captain's Yard at Caesars Superdome. The brand is also setting up a Rum Street HQ for celebrations and will have presence at the Bullseye Tailgate event.

Four major spirits companies and the Kentucky Distillers' Association (KDA) have partnered with Precision Conservation Management (PCM) and the Kentucky Corn Growers Association to launch a $2.8 million, five-year initiative supporting Kentucky corn farmers. The collaboration, formed by Brown-Forman, Diageo North America, Heaven Hill Brands, and Suntory Global Spirits, aims to implement regenerative corn growing practices on over 100,000 acres starting in 2025.

The initiative will provide farmers with conservation specialists to maximize management education and ease administrative burdens. PCM will assist farmers in analyzing data through annual Resource Analysis and Assessment Plans, offering free services and sign-on incentives. Participating distilleries will provide additional acre-based incentives for farmers adopting reduced tillage, cover crops, and improved nitrogen use efficiency practices.

Diageo has released its annual global trends report, Distilled 2025, analyzing over 160 million online conversations to predict consumer socializing behaviors. The report identifies key trends including 'zebra striping' (alternating between alcoholic and non-alcoholic drinks), with a 79% increase in discussions about 'decelerated occasions' and 37% rise in self-love celebrations.

The analysis reveals an 83% year-over-year increase in conversations about unique products and experiences, alongside a 42% rise in discussions about alternative social spaces. AI integration shows significant growth, with conversations up 83% worldwide, particularly in Europe (96%) and North America (91%). Community connections are also trending, with a 121% global surge in discussions about connecting passionate fandoms.

The report is powered by Diageo's Foresight System, a proprietary AI-driven tool developed with Share Creative and Kantar, supporting the company's Consumer Choice Framework.