Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc (DEO) is a global producer of premium spirits and a key player in the beverage alcohol industry, renowned for brands like Johnnie Walker and Guinness. This news hub provides investors and industry observers with timely updates on corporate developments, financial performance, and strategic initiatives shaping the company's trajectory.
Access official press releases, earnings reports, and market analysis in one centralized location. Our curated feed covers material events including acquisition announcements, leadership changes, product innovations, and sustainability initiatives across Diageo's global markets.
Key updates feature Diageo's operational milestones in spirits production, distribution network expansions, and responses to evolving consumer trends in the alcohol sector. The content selection prioritizes information relevant to understanding the company's market position and long-term value creation.
Bookmark this page for streamlined tracking of Diageo's NYSE-listed performance indicators and industry developments. Check regularly for verified updates that matter to stakeholders in the premium beverages market.
CÎROC Ultra-Premium Vodka has launched the 'Blue Dot Creative Residency,' a program designed to support emerging creators in entertainment, music, art, and fashion. The initiative aims to help creatives expand into new fields by providing direct funding, resources, and mentorship.
The program features '(Ease)capes,' offering creative time off during key cultural events, and a 'Creative Trust' providing guidance from industry leaders. Open to US residents aged 25 and above, the residency will support talent through 2025, helping distribute and showcase projects across various platforms, from movie theatre partnerships to commission-free art galleries.
The program was celebrated with an exclusive dinner at Miami's Rubell Museum on December 6th, marking CÎROC's commitment to championing greater Black representation in culture and addressing barriers like lack of funds and bandwidth for diverse talents.
Guinness announces holiday initiatives including a collaboration with Levain Bakery for -edition holiday cookie tins featuring Dark Chocolate Peppermint, Two Chip Chocolate Chip, and Dark Chocolate Chocolate Chip cookies. The company is launching 'Most Wonderful Pop-Up' experiences in Boston and New York City, featuring a Guinness tiny pub and exclusive merchandise.
The Open Gate Breweries in Baltimore and Chicago will host special seasonal events, with Baltimore transforming its lawn into a Christmas Tree Lot and Holiday Market, while Chicago will conduct Holiday Workshops every Sunday. Additionally, Guinness continues its community support through the Guinness Gives Back Fund, partnering with organizations to fight hunger and support education programs.
Buchanan's Scotch Whisky has launched its 'Más Noches Buenas' campaign, pledging $150,000 from its 200% Futuro Fund to support foodservice workers during the holiday season. The initiative, featuring Marcello Hernández, aims to recognize and support foodservice workers who often miss holiday celebrations while serving others.
The funds will be distributed to four nonprofits supporting food and beverage industry workers. The campaign includes festive trade dinners in major cities, a -edition merchandise collaboration with Kids of Immigrants, and a Noche Buena Holiday Contest offering a $1,500 prize. Additionally, Buchanan's partnered with Chef Manolo López to create a signature Coquito cocktail recipe for the holidays.
Smirnoff and rapper Saweetie are hosting a one-day holiday pop-up event in NYC's Union Square on December 7, 2024, from 12-7 PM ET. The event features holiday-themed cocktails, gift wrapping services, and the showcase of two seasonal products: Smirnoff Peppermint Twist and Smirnoff Red, White & Merry. Both -edition spirits are available nationwide at $12.99 for 750mL with 30% ABV. The event offers cocktail tastings, photo opportunities, and exclusive experiences, including the chance to have gifts wrapped by Saweetie herself. The initiative is part of Smirnoff's 'WE' community programming aimed at bringing people together during the holiday season.
Smirnoff and rapper Saweetie are hosting a festive holiday pop-up event in New York City's Union Square on December 7, 2024, from 12 to 5 p.m. ET. The one-day-only event will feature holiday cocktails, gift wrapping services, and exclusive holiday spirits including Smirnoff Peppermint Twist and Smirnoff Red, White & Merry.
The pop-up will offer professional gift wrapping services, with some lucky guests having their gifts wrapped by Saweetie herself. The event includes Instagram-worthy photo opportunities, bedazzling stations, and signature cocktails. Both holiday spirits are available nationwide at $12.99 for 750mL bottles with 30% ABV.
For those unable to attend, Smirnoff has shared cocktail recipes featuring their -edition spirits, including the Holiday Mule, Peppermint Twist Hot Chocolate, and ICY Girl Holiday Cosmo.
Diageo North America, MADD, NFL, and Uber have launched the 'Take a Minute. Make a Plan.' campaign during National Impaired Driving Prevention Month to combat impaired driving. The initiative targets football fans, encouraging them to dedicate one minute of the average 690 minutes spent weekly thinking about football to plan for safe transportation.
The 360-degree marketing campaign includes print, digital, OOH advertisements, broadcast integrations during NFL games, in-stadium programming, and targeted Uber messaging with incentive codes. The campaign will run through the NFL season, including Super Bowl LIX weekend in New Orleans.
According to MADD, approximately 37 people die daily in drunk-driving crashes in the U.S. - one person every 39 minutes.
Crown Royal, in its seventh year as the exclusive whisky partner of the CMA Awards, marked a significant presence in Nashville during the awards week. The brand partnered with Daniel Musto to debut Crown Royal Aged 31 Years and collaborated with Nate Smith and veteran Scotty Hasting to support CreatiVets, a non-profit helping veterans through music. During the CMA Awards, Crown Royal announced a $50,000 donation to CreatiVets. The brand's partnership has helped CreatiVets nearly double their annual number of veterans served in 2024 and increase songwriting programs by 35%. Additional donations will be generated through QR code scans until November 21.
Captain Morgan announces a collaboration with Super Bowl champion Victor Cruz and NYC label KidSuper to launch a -edition crewneck merchandise. The collection debuts on November 22 on KidSuper.com, with additional access through FollowTheCaptain.com for fans 21+. The collaboration was unveiled in NYC through a unique shipping container display at a major commuter station, featuring Cruz and KidSuper founder Colm Dillane. This initiative is part of Captain Morgan's strategy to create unexpected experiences leading up to Super Bowl LIX, with more surprises planned for New Orleans.
Johnnie Walker unveils a new Lunar New Year Edition design for Blue Label, created by Asian-American visual artist James Jean for the Year of the Snake 2025. The design features three snakes symbolizing wisdom, intelligence, and intuition, surrounded by blooming flowers. This marks Jean's second collaboration with the brand, following his Year of the Dragon design. The edition continues a 13-year tradition of Lunar New Year releases, featuring Jean's artistic style that blends contemporary subjects with traditional Chinese scroll paintings and Japanese woodblock prints. The design represents renewal and growth, aligning with Johnnie Walker's progressive values.
DELEÓN Tequila launches its new campaign 'Bold Spirits, Rise' focused on celebrating creativity and supporting emerging artists. The campaign features collaborations with choreographer Shay Latukolan, filmmaker Ben Strebel, and photographer Kanya Iwana, showcasing their work across digital, social media, and OOH platforms. Created by Translation, the campaign aims to provide resources and opportunities for rising talent in music and dance.
The DELEÓN portfolio includes Blanco, Reposado, and Añejo variants, distinguished by their unique aging process in American Oak barrels and French Oak wine casks, creating complex flavor profiles. The brand emphasizes its commitment to craftsmanship and modern bottle design.
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