Diageo Stock Price, News & Analysis

Smirnoff, the official vodka sponsor of the NFL, is partnering with Matchbox to create Game Day Matchups during Thursday Night Football. This initiative aims to unite football fans and enhance their social experiences during game days. The program kicks off in Los Angeles this week, featuring hosts Vernon Davis and Scheana Shay. Fans 25+ can sign up for a chance to participate in these events, which include watching games, rivalry trivia, and connecting with fellow fans.

Smirnoff plans to bring Game Day Matchups to additional cities throughout the season, with an upcoming stop in Detroit. The company emphasizes its commitment to celebrating traditions and fandom while creating new connections among football enthusiasts. Smirnoff No. 21 Vodka, available nationwide, is promoted as an ideal choice for game day cocktails.

Diageo North America is continuing its support of Historically Black Colleges and Universities (HBCUs) through its 'Show Your HBCU Spirit' initiative. The company is celebrating HBCU culture with activations at Homecomings and Classics during the 2024 fall season, including events at Howard University, and football Classics in Alabama and Louisiana.

Diageo's endowments at 29 HBCUs generated over $400,000 in scholarship funds in 2023, supporting future leaders' academic journeys. The company is also an official Spirits Partner for 'The Classic - Welcome to Birmingham' celebration and will participate in the 51st Annual Bayou Classic in New Orleans.

Additionally, Diageo's 'Learning Skills for Life' program has provided free employability skills and hospitality training to nearly 6,000 people over the past decade. The company is also committed to promoting responsible drinking through its Multicultural Consortium for Responsible Drinking (MCRD) initiative.

Johnnie Walker, the world's leading Scotch Whisky, has unveiled the -edition Johnnie Walker Blue Label Ice Chalet in collaboration with luxury skiwear brand Perfect Moment. The launch features actress Priyanka Chopra Jonas as ambassador and showcases a new blend crafted by Master Blender Emma Walker. The product combines Johnnie Walker's iconic square bottle with Perfect Moment's star logo and houndstooth pattern, presented in a deep blue bottle with a bespoke bottle bag that transforms into a reversible crossbody bag.

The collaboration also includes a capsule skiwear collection by Perfect Moment, inspired by the Ice Chalet design. The new blend features whiskies from Scotland's highest elevation distilleries, creating a velvety-smooth whisky with notes of salted honey, cacao, and soft malt. The release will be showcased at global events, starting in London and New York in October, with consumer experiences in luxury Après Ski locations from January. The product will be available globally from October 14th, 2024.

Smirnoff Spicy Tamarind, part of Diageo's (NYSE: DEO) portfolio, celebrated National Vodka Day on October 4 by announcing a partnership with Glamsquad, an on-demand beauty service. The collaboration introduces the Sweet & Spicy Glam Bar, offering three signature makeup looks inspired by the vodka's flavors. Reality TV star Scheana Shay kicked off the event in New York City.

The partnership extends through November 2, allowing customers to book cocktail-inspired makeup services. Smirnoff Spicy Tamarind will also feature in new TV commercials filmed in Mexico and digital content created by Hispanic influencers. The brand plans to bring the Sweet & Spicy Glam Bar to Muertos Fest in San Antonio, Texas, from October 28-29.

Launched in 2020, Smirnoff Spicy Tamarind won Double Gold at the 2024 San Francisco World Spirits Competition. It's available nationwide at a suggested retail price of $12.99 for a 750ml bottle.

The Orphan Barrel Whiskey Co. has unveiled Woven Honor Single Malt Scotch Whisky Aged 18 Years, a new addition to its collection. This exquisite whisky, crafted at the historic Linkwood Distillery in the Scottish Highlands, embodies the meticulous blend of nature and traditional techniques.

Aged for 18 years in American Oak barrels, Woven Honor offers a smooth, medium-bodied profile with grassy and floral notes, complemented by green apple, lemon zest, vanilla, and honeycomb flavors. The bottle's label features a spider weaving its web, symbolizing the whisky's precise craftsmanship.

Available exclusively in the U.S. since October 1, 2024, Woven Honor is priced at $185 for a 750mL bottle and can be purchased at select spirits retailers nationwide, as well as on ReserveBar and TheBar.com.

Crown Royal has unveiled its latest premium offering, Crown Royal Aged 31 Years, as part of its Higher Marques portfolio. This rare blended Canadian whisky is the brand's oldest and finest to date, following the success of Crown Royal Aged 30 Years. Crafted by Master Blender Mark Balkenende, this exceptional whisky offers a unique flavor profile with spiced notes, hints of red apple, toasted oak, and vanilla, culminating in a long, full finish with warm fruity spice.

With an ABV of 46%, Crown Royal Aged 31 Years is available for a time in select regions across the United States. The suggested retail price is $599 for a 750ml bottle. This release represents Crown Royal's commitment to innovation and expertise in whisky-making, designed for those who appreciate life's exquisite moments and seek a truly luxurious experience.

Buchanan's Scotch Whisky launches the #ComoLoDigas campaign to celebrate the diverse pronunciations of its name among 200%ers (100% American and 100% Hispanic). The campaign, partnering with SNL's Marcello Hernández and Puerto Rican chef Manolo López, aims to highlight how language differences unite the Hispanic American community.

The initiative includes:

• A surprise appearance in New York City's Lower East Side
• Five murals in major U.S. cities designed by local 200% artists
• Digital video spots and social media engagement

Buchanan's invites fans 21+ to join the conversation using #ComoLoDigas and enjoy cocktails like Piña Fizz and Buchanan's La Familia. The whisky is available nationwide at $29.99.

Blade and Bow has re-released its ultra-premium 22-Year-Old Kentucky Straight Bourbon Whiskey at the Stitzel-Weller Distillery and Garden & Gun Club in Louisville, KY. This highly sought-after bourbon will be available in quantities at the distillery and select U.S. markets while supplies last. The whiskey offers a complex flavor profile with notes of baked orchard fruit, warm vanilla, and spiced honey.

The release pays homage to the craftsmanship and tradition of Stitzel-Weller Distillery. Due to the finite amount available, there's no guaranteed timeframe for how long this in-demand bourbon will be accessible. Consumers can experience the 22-Year-Old year-round at The Garden & Gun Club at the Stitzel-Weller Distillery through a special tasting experience.

Aviation American Gin introduces Expedition Strength, a new duty-free exclusive for travel retail across select countries globally starting October 1. This exclusive varietal, crafted for world travelers, features a rarified formulation with enhanced flavors including sarsaparilla, floral sweetness, parma violets, orange zest, and spice. The gin is citrus-forward and fortified for long-distance journeys.

To celebrate the launch, Aviation American Gin is hosting a special activation at Barcelona Airport Terminal 1 from September 3 to October 30, offering travelers the chance to sample signature cocktails. The brand is also partnering with duty-free retailer Avolta to introduce an AI totem for a personalized experience. Signed bottles by Ryan Reynolds, co-owner of Aviation American Gin, will be raffled off at Barcelona Airport.