Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
Smirnoff, owned by Diageo (NYSE: DEO), has unveiled its latest limited-edition vodka specialty, Electric Guava, which will hit shelves in June 2025. The new offering, blending juicy guava with zesty ginger flavors, has already garnered prestigious recognition, winning Double Gold at the San Francisco World Spirits Competition and Platinum at the L.A. Spirits Awards.
The product launch was celebrated with 'Calle Electric' - an exclusive event in Miami's Little Havana featuring DJs Coco & Breezy. Electric Guava will be available nationwide at $12.99 for a 750 ml bottle and $0.99-$1.25 for a 50 ml bottle, containing 25% ABV. The launch follows the success of Smirnoff's Spicy Tamarind variant, reflecting the brand's commitment to introducing innovative flavors inspired by Hispanic culture.
Casamigos Tequila, owned by Diageo (NYSE: DEO), has launched a new global marketing campaign titled "Anything Goes with My Casamigos." The campaign, developed with creative agency Accomplice and director Alex Prager, celebrates unexpected connections and friendship while showcasing the brand's versatility. The 360-degree integrated marketing initiative features a hero 30-second spot, social and digital assets, and will be distributed across linear and streaming TV, digital, and OOH platforms in North and Central America, Australia, Great Britain, and European markets.
The campaign introduces "Our House of Friends" concept, featuring characters like "The Cowboy," "The Movie Star," and "The Big Shot." Notably, Casamigos will debut as the Official Tequila Supporter in North America of the FIFA World Cup 2026™. The brand, founded in 2013 by George Clooney, Rande Gerber, and Michael Meldman, produces ultra-premium tequilas from hand-selected 100% Blue Weber agaves.
Diageo Canada (DEO) and Business in the Streets (BITS) have expanded their partnership by launching the Bold Spirits Awards, a new grant program designed to support underserved entrepreneurs in Ontario. The initiative will provide CAD$5,000 grants to four entrepreneurs across different categories.
The partnership, which began in 2022, has already supported over 1,200 entrepreneurs in Toronto and Ottawa through training and resources, including Diageo's global Learning Skills for Life program. The curriculum focuses on essential skills such as budgeting, leadership, communication, and teamwork.