Diageo (DEO) Stock News

Diageo's (NYSE:DEO) Buchanan's Whisky, the official North American whisky supporter of FIFA World Cup 2026™, has launched a major marketing campaign featuring legendary fútbol commentator Andrés Cantor. The campaign centers around the Buchamión - a 27-foot mobile celebration truck equipped with sixteen speakers that will tour from New York City to Mexico City.

The initiative includes a custom-recorded chant by Cantor, a dance contest offering FIFA World Cup 2026™ tickets as prizes, and various promotional events across multiple U.S. host cities. The campaign kicked off on July 13, 2025, with the Buchamión touring Manhattan, Queens, and Brooklyn, where twelve fans won World Cup tickets through a "longest goal shout" competition.

The promotion includes a consumer contest running until February 28, 2026, where seven winners can receive up to four Group stage match tickets and a $6,500 e-gift card.

Diageo's (NYSE:DEO) Casamigos brand has announced the launch of its first-ever ready-to-drink (RTD) margarita variety pack. The new Casamigos Margaritas are non-carbonated cocktails made with tequila, natural flavors, triple sec liqueur, and real juice, featuring four flavors: Passionfruit & Prickly Pear, Guava & Hibiscus, Strawberry & Colima Lime, and Classic Lime.

The product specifications include 10% ABV, 135 calories per serving, and gluten-free formulation in 200ml cans. The variety pack, containing 8 cans, will be available at a suggested retail price of $19.99. Initial distribution begins in select states including California, Washington, and Florida, with plans for national rollout in the coming months.

This launch aligns with Casamigos' new global creative campaign "Anything Goes with my Casamigos" and includes a partnership with "Las Culturistas Culture Awards" airing on Bravo and Peacock in August 2025.

Lone River Beverage Company (NYSE:DEO) has launched its new Lemonade Splash Variety Pack, featuring four flavors: Classic Agave, Prickly Pear, Hot Honey, and Blueberry. The new product line contains 100 calories or less per can, 4% ABV, and no more than 3g of sugar, targeting the health-conscious consumer market.

To promote the launch, Lone River has partnered with Strava and Cooldown for outdoor-focused marketing initiatives. The Strava partnership includes the Variety Pack Challenge running from July 14 to August 4, offering participants chances to win exclusive merchandise and a grand prize glamping experience at the 2025 Runningman Festival. The 12-pack of 12oz cans is now available at a suggested retail price of $17.99.

Smirnoff ICE (DEO) launches 'Sunsurance,' a summer marketing campaign offering up to $200,000 in consumer payouts, starting with $50,000 on summer solstice. The promotion ties to their new award-winning Smirnoff ICE Sunny Days Variety Pack featuring four flavors: Cosmic Snowcone, Lemon Shaved Ice, Orange Cream Pop, and Red, White & Berry. Over 2,000 participants (21+ only) can win $20 in Venmo credit by texting 'SUNSURANCE' to 24272. The campaign features content creator Boman Martinez-Reid and includes product launches like Smirnoff ICE Shorties. The Sunny Days Variety Pack retails at $17.99 for 12-packs, while standard Smirnoff ICE 6-packs are priced at $12.99. The promotion runs from June 18 to September 2, 2025.

Oban Single Malt Scotch Whisky (DEO) launches its new 'Being This Likeable Isn't Easy' marketing campaign, showcasing the craftsmanship behind their 200-year-old whisky-making tradition. The campaign, developed with Uncommon Creative Studio, features a short film following the Oban Distillery Manager's journey to deliver whisky to a new customer. Founded in 1794, Oban Distillery operates with just seven distillers using original lantern-shaped stills, maintaining traditional methods in their size-constrained facility. The campaign highlights Oban 14-Year-Old's balanced profile, suitable for both neat consumption and cocktails, and will be promoted across social media, digital platforms, print, and online publications.

Stitzel-Weller Distillery, owned by Diageo (DEO), has launched Stitzel Reserve with an exclusive 24-Year-Old Kentucky Straight Bourbon Whiskey. This inaugural release, limited to 191 bottles from nine barrels, marks the beginning of a series of rare, distillery-exclusive releases. Under Nicole Austin's leadership, Director of American Whiskey Liquid Development at Diageo, the bourbon features notes of cracked leather, saddle oil, and burnt sugar. The release celebrates the distillery's 90-year legacy and will be available exclusively on-site at the Louisville location from June 2025. The series will showcase carefully curated expressions based on liquid quality and peak maturity, with pricing available upon request at the distillery. Individual serves will be offered through a bespoke tasting experience at the Garden & Gun Club, including an etched whiskey glass and limited edition pin.

Ketel One Family Made Vodka (DEO) announces a strategic partnership with Dorsia, a premium hospitality and tech platform, to create an exclusive one-night event on June 3, 2025, in New York City. The collaboration will transform a high-end dining venue into a recreation of the fictional Dorsia restaurant, featuring cocktail-centric experiences. The partnership includes a social media sweepstakes offering three Dorsia Premium Memberships and introduces the "Drinks on Dorsia" program at select NYC restaurants. Members can access signature Ketel One cocktails through the Dorsia app at participating venues. The initiative aims to enhance brand visibility and create exclusive experiences for premium consumers, leveraging Dorsia's reputation for securing hard-to-get restaurant reservations and cultural experiences.

Captain Morgan (DEO) announces a collaboration with Universal Pictures' upcoming film M3GAN 2.0, launching a limited-edition glow-in-the-dark spiced rum bottle called Captain M3GAN. The special edition bottle, priced at $15.99, will be available in select states including Arizona, California, Florida, and others. The partnership includes an exclusive Cocktail Courier kit and features comedian Sherry Cola in the campaign. Fans can visit CaptainMorgan.com for a chance to win movie tickets to M3GAN 2.0, releasing June 27, 2025. The collaboration aims to capitalize on M3GAN's cultural phenomenon status while offering fans a unique collectible and cocktail experience.

Buchanan's Whisky (DEO) has launched its new 'Buchanan's Asados Unidos' campaign featuring global Latin music star Rauw Alejandro, aimed at celebrating summer grilling traditions among Hispanic-American consumers. The campaign includes a four-part video series showcasing grilling traditions from Puerto Rico, Argentina, Colombia, and Mexico, accompanied by signature cocktails like the Rauw Fashioned, Buchanita, and Piña Spritz. The partnership extends beyond digital content to include Rauw's Cosa Nuestra World Tour presence and local events. The campaign targets '200%ers' - consumers who identify as both 100% Hispanic and 100% American, aligning with Buchanan's brand strategy of celebrating cultural duality. Buchanan's whisky products are available nationwide at $29.99.