Diageo plc reports news across its global beverage alcohol portfolio, including spirits, whisky, tequila, vodka, rum, ready-to-drink cocktails and flavored malt beverages. Coverage centers on brand activity for names such as Smirnoff, Captain Morgan, Crown Royal, Bulleit, Ketel One, Buchanan's, Tequila Don Julio, Rumple Minze and Stitzel-Weller Distillery.
Recurring updates include product launches, limited-edition bottles, distillery-exclusive releases, packaging collaborations, sports and entertainment partnerships, and ready-to-serve or single-serve format extensions. Company-level announcements also cover regional sales trends, portfolio actions, operating programs and ADR context for a company listed in London and on the New York Stock Exchange under DEO.
Crown Royal, owned by Diageo (NYSE:DEO), announces the nationwide launch of its Crown Royal Chocolate Flavored Whisky, a limited-edition blend combining selected Crown Royal whiskies with rich chocolate flavor. The new variant, available from September 1, 2025, will be priced at $26.99.
The innovative blend features aromas of vanilla, creamy chocolate, and oak, with hints of caramel and toffee, finishing with dark cacao notes. The product is designed for versatile cocktail pairings, including unconventional mixes with grapefruit juice, cola, and lemonade, as well as classic cocktails like Old Fashioned, Espresso Martini, and Coquito.
Bulleit Frontier Whiskey (NYSE:DEO) has launched its new creative campaign "Doing Over Dreaming," celebrating action-oriented creators and innovators. The campaign, developed with Anomaly, rolled out in June 2025 across multiple media channels including TV, cinema, and outdoor advertising in major U.S. cities.
The campaign features the iconic Bulleit bottle against an orange backdrop with bold typography and includes four 15-second video spots. Additionally, Bulleit is partnering with First We Feast and Sean Evans to launch "One More Round," a new content series debuting in Fall 2025 that will showcase three influential cultural voices.
The initiative reinforces Bulleit's heritage as an innovative whiskey maker, highlighting its high-rye mash bill bourbon created in 1987 and its 95% Rye Whiskey developed in response to bartender demand.
Aviation American Gin (NYSE:DEO) has launched a limited-edition commemorative pack celebrating Wrexham AFC's promotion to the Championship. The special release features a custom 750mL bottle with unique design elements including a textured patch-like label with Wrexham's crest and a red strip stamp honoring the Turf Pub.
The commemorative pack includes a Wrexham bottle scarf and QR code access to exclusive content and sweepstakes. The company is also offering fans a chance to win an all-expenses-paid trip to Wales, including premium match tickets, a private stadium tour, and a visit to the Turf Pub.
The limited-edition pack will be available starting August 19, 2025, at retailers nationwide and online at the same price as traditional Aviation American Gin.
21SEEDS, a brand owned by Diageo (NYSE:DEO), has launched a new brand platform and marketing campaign called "Flavor, For Real." The campaign highlights the brand's portfolio of premium blanco tequilas infused with real fruit juice, including Cucumber Jalapeño, Grapefruit Hibiscus, and Valencia Orange variants.
The brand has partnered with modern soda brand poppi for in-store activations, introducing three new two-ingredient margarita recipes. The campaign will be featured across digital platforms, social media, and retail locations nationwide. The tequila is crafted at Casa Maestri distillery in Mexico through double distillation and cold filtering processes.
I.W. Harper, a brand under Diageo (NYSE:DEO), has unveiled its rarest release ever: a 34-Year-Old Kentucky Straight Bourbon Whiskey in collaboration with Oscar-nominated actor Colman Domingo. The ultra-rare spirit, distilled in 1989 and aged at the Stitzel-Weller Distillery, is bottled at 63.1% ABV from just four legacy barrels.
Only 5 bottles out of 11 total produced will be available exclusively through Sotheby's auction from July 24 to August 7, 2025. The proceeds will benefit Native Son, a platform supporting Black queer men. The release features couture-inspired design elements and represents a unique intersection of whiskey craftsmanship, cultural storytelling, and community support.
Diageo's (NYSE:DEO) Guinness brand has partnered with Van Leeuwen Ice Cream to launch a limited-edition "Lovely Day for a Guinness" ice cream flavor. The collaboration features Van Leeuwen's French-style ice cream infused with Guinness flavor and chocolate chunks, available nationwide for $11.15 at Van Leeuwen shops and $12 online.
The partnership includes various promotional events throughout summer 2025, including free sampling events at multiple locations and a Guinness Pintmobile tour across major U.S. cities. Additionally, Guinness will host a pop-up event at SPYDER Surf Shop in Hermosa Beach, featuring a $20,000 donation to the Surfrider Foundation.
Crown Royal (NYSE:DEO) has announced a new marketing campaign featuring country pop star Tanner Adell and TV personality Miguel Harichi to promote its flavored whiskies portfolio. The campaign centers around the Crown Royal Pancake Palace, a country-meets-Y2K themed pop-up experience featuring live performances and cocktail tastings.
The initiative includes a partnership with Juicy Couture for a co-branded merchandise line and supports the Women In Music organization through donations. Crown Royal is also the presenting partner of Tanner Adell's Giddy Up, Gorgeous Tour across seven cities, continuing their partnership from 2024's Buckle Bunny Tour.
The campaign showcases Crown Royal's flavored whisky lineup, including Crown Royal Regal Apple, Crown Royal Peach, and the new Crown Royal Blackberry.Diageo's (NYSE:DEO) Buchanan's Whisky, the official North American whisky supporter of FIFA World Cup 2026™, has launched a major marketing campaign featuring legendary fútbol commentator Andrés Cantor. The campaign centers around the Buchamión - a 27-foot mobile celebration truck equipped with sixteen speakers that will tour from New York City to Mexico City.
The initiative includes a custom-recorded chant by Cantor, a dance contest offering FIFA World Cup 2026™ tickets as prizes, and various promotional events across multiple U.S. host cities. The campaign kicked off on July 13, 2025, with the Buchamión touring Manhattan, Queens, and Brooklyn, where twelve fans won World Cup tickets through a "longest goal shout" competition.
The promotion includes a consumer contest running until February 28, 2026, where seven winners can receive up to four Group stage match tickets and a $6,500 e-gift card.Diageo's (NYSE:DEO) Casamigos brand has announced the launch of its first-ever ready-to-drink (RTD) margarita variety pack. The new Casamigos Margaritas are non-carbonated cocktails made with tequila, natural flavors, triple sec liqueur, and real juice, featuring four flavors: Passionfruit & Prickly Pear, Guava & Hibiscus, Strawberry & Colima Lime, and Classic Lime.
The product specifications include 10% ABV, 135 calories per serving, and gluten-free formulation in 200ml cans. The variety pack, containing 8 cans, will be available at a suggested retail price of $19.99. Initial distribution begins in select states including California, Washington, and Florida, with plans for national rollout in the coming months.
This launch aligns with Casamigos' new global creative campaign "Anything Goes with my Casamigos" and includes a partnership with "Las Culturistas Culture Awards" airing on Bravo and Peacock in August 2025.
Lone River Beverage Company (NYSE:DEO) has launched its new Lemonade Splash Variety Pack, featuring four flavors: Classic Agave, Prickly Pear, Hot Honey, and Blueberry. The new product line contains 100 calories or less per can, 4% ABV, and no more than 3g of sugar, targeting the health-conscious consumer market.
To promote the launch, Lone River has partnered with Strava and Cooldown for outdoor-focused marketing initiatives. The Strava partnership includes the Variety Pack Challenge running from July 14 to August 4, offering participants chances to win exclusive merchandise and a grand prize glamping experience at the 2025 Runningman Festival. The 12-pack of 12oz cans is now available at a suggested retail price of $17.99.