Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc (NYSE: DEO) appears frequently in business and brand news because of its role as a global beverage alcohol company with a wide portfolio of spirits and beer brands. Company and brand communications describe Diageo as a global leader in beverage alcohol, with products sold in nearly 180 countries and listings on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). News linked to Diageo often highlights activity around brands such as Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Recent press releases associated with Diageo North America and other Diageo-related entities show how the group’s brands feature in cultural, seasonal and product-focused stories. Examples include collaborations for Lone River Ranch Water hard seltzer, Seedlip non-alcoholic spirits campaigns around Dry January, Mr Black Cold Brew Coffee Liqueur events celebrating the Espresso Martini, and Smirnoff Ice partnerships with entertainers and sports properties. Other announcements cover Ketel One Vodka’s role in film and cocktail culture, Guinness holiday campaigns and cookie pairings, and Johnnie Walker’s evolution of its long-running “Keep Walking” global campaign.
Investors and followers of DEO news can also find regulatory and corporate updates in Diageo’s Form 6-K filings. These include trading statements discussing organic net sales, regional performance and category trends; announcements about bond issuances and capital structure; leadership and board changes; and agreements such as the planned sale of Diageo’s shareholding in East African Breweries plc to Asahi Group Holdings, Ltd, accompanied by long-term licensing arrangements.
This news page brings together these different strands of coverage, from brand-level marketing initiatives and product launches to corporate transactions and trading updates. Readers interested in Diageo stock and its brands can use the news flow to follow how the company presents its portfolio, engages with consumers and communicates its financial and strategic priorities over time.
Johnnie Walker has unveiled Blue Label Ultra, the world's lightest 70cl Scotch whisky glass bottle, weighing just 6.3oz (180g). This groundbreaking innovation represents a five-year development in glass technology, combining luxury with sustainability.
The edition release features a specially blended liquid by Dr. Emma Walker, incorporating whiskies from legendary distilleries including Oban, Brora, and Royal Lochnagar, along with 'ghost whiskies' from closed distilleries. The blend offers notes of fresh red berries, sweet vanilla, wood spice, toffee, and warming wood smoke.
Only 888 bottles will be produced worldwide, launching in North America on May 1st with a SRP of $1,250. The patented glass technology will be open-sourced and royalty-free. To celebrate, Johnnie Walker is hosting an exhibition during NYCxDesign in May, featuring works by designers Amber Cowan, Objects of Common Interest, and Scott Newlin at the Cristina Grajales Gallery.
The 8 Seconds Rodeo is expanding its presence in 2025 with two major events in Portland (June 15th) and Philadelphia (October 11th), expecting 8,000 fans per venue. The rodeo will showcase Black cowboys competing in events including Bull Riding, Bareback Bronco Riding, Barrel Racing, and Mutton Bustin' for a total prize purse of $60,000.
Hosted by comedienne X Mayo, the event features notable athletes including the young Bluebird Riders duo (Jaelah & Jiyah), bull rider Tank Adams from Oklahoma, and rising star Au'vion Horton from Arkansas. The rodeo has secured partnerships with Crown Royal, offering a $10,000 award per event to organizations supporting Black cowboys, and Tecovas, along with support from various national and Pacific Northwest companies.
The event also includes athlete development initiatives, hosting bull riding and bareback riding clinics in Oregon with free professional instruction.
Crown Royal has renewed its partnership with country music star Kane Brown as the Official Whisky Sponsor of The High Road Tour's North American leg. The collaboration features The Crown Royal Rig, an 18-wheeler that will visit select U.S. cities, promoting the Purple Bag Project which creates care packages for active military personnel.
The partnership kicked off in Nashville with VIP experiences, signature cocktails, and culminated at CreatiVets' 5th Annual Golf Tournament. Crown Royal has also relaunched the Summer Sessions Contest for 2025, expanding nominations to include both military veterans and military charity volunteers. For each valid nomination, Crown Royal will donate $1 to CreatiVets, having already raised over $370,000 through their three-year partnership.
The brand's commitment to supporting military and country music communities is demonstrated through partnerships with organizations like CreatiVets and Packages From Home, as well as collaborations with artists including Kane Brown, Nate Smith, and Tanner Adell.
Lagavulin Single Malt Scotch Whisky has launched its new 'Beyond the Smoke' marketing campaign, aiming to redefine perceptions of Scotch and showcase the spirit's versatility. The campaign, created with Uncommon Creative Studio, features the Lagavulin 16 Year Old, which received a Platinum award at the 2024 San Francisco Wine and Spirits Awards.
The campaign's hero spot, directed by MIKE+JIM, features Nick Offerman's narration and showcases the whisky's journey from a Brooklyn bar to the Islay distillery through various modern settings. The initiative includes partnerships with Racquet tennis magazine and Highsnobiety fashion publication to reach new audiences.
Located in the Western Hebrides of Scotland, the Lagavulin Distillery combines over two centuries of heritage with modern innovation. The campaign emphasizes the whisky's versatility in both traditional servings and cocktails like the Spicy Margarita and Smokey Cokey, challenging traditional perceptions of Scotch whisky consumption.
Guinness launches 'A Lovely Day' campaign, documenting a 5,057-mile journey across all 50 US states to capture authentic stories of communities coming together. The campaign, created in partnership with Uncommon Creative Studio, features real groups including the Treme Brass Band, Brainerd Jaycees Ice Fishing Extravaganza, Albuquerque Aardvarks Rugby Team, Chicago Plumbers Union, and Newport Run Club.
The initiative, rolling out across TV, digital, and social media, will release additional content throughout the year highlighting various community stories. In conjunction with the campaign, Guinness is introducing a -edition Draught Stout can designed by LA graphic artist Sebastian Curi, featuring a modern American twist on the classic Lovely Day toucan art.
Captain Morgan launches new Sweet vs. Heat Variety Pack, featuring cocktail-inspired canned beverages with both sweet and spicy flavors. The pack includes four distinct varieties: Chili Lime Margarita, Jalapeño Paloma, Blackberry Mojito, and Peach on the Beach Style Beverages.
Available nationwide at a suggested retail price of $18.99, the 12-count variety pack contains 12 oz cans with 5% ABV. This launch follows the success of their original Sliced Variety Pack, which included popular flavors like Strawberry Margarita and Pineapple Daiquiri.
The new lineup caters to the growing sweet-meets-spicy flavor trend, offering consumers bold flavors in a ready-to-enjoy format. The beverages are positioned for various occasions, from backyard gatherings to golf outings.
Diageo North America (DEO) and Goodwill Industries of Kentucky have announced a partnership to provide free job readiness training in the hospitality sector across Kentucky. The initiative, called Learning Skills for Life, is supported by a $75,000 grant from Diageo and offers comprehensive training in customer service and food safety.
The program aims to create employment opportunities in Kentucky's tourism and hospitality sectors, providing career coaching and bridging the gap between certification and employment. Diageo has invested nearly $290 million in Kentucky since 2019, supporting over 1,700 jobs across distribution, retail, and hospitality sectors.
The Learning Skills for Life program operates in seven North American locations and has graduated over 4,000 individuals from underserved communities in the past two years. The Kentucky program will be available to Goodwill's clients and employees.
Tequila Don Julio, the world's #1 tequila brand, has announced a groundbreaking partnership with renowned DJ and producer Peggy Gou to launch their first-ever global product collaboration - Don Julio 194구.
The -edition bottle features a distinctive design that combines Gou's signature aesthetic with mint-green and deep purple colorways, a holographic label, and a chrome cap. The packaging includes hand-drawn illustrations with shimmer effects and a personal message from Peggy Gou.
The global launch will commence on April 2nd in New York City, followed by activations in London, Milan, Seoul, and Hong Kong. The campaign includes digital spots directed by Nabil Elderkin and photography by Hong Jang Hyun. The special edition will be available in 750ml/700cl bottles at select retailers worldwide while supplies last.
Perfect Moment (NYSE American: PMNT) reports record-breaking wholesale bookings of $12.7 million for its Autumn/Winter 2025 collection, marking a 30% increase from the previous year. The company's wholesale revenue, which represented 58% of total net revenue in FY2024, shows strong growth from both new and existing customers.
The company has expanded its global presence through partnerships with top-tier regional sales agencies across North America, UK, Europe, and Asia, focusing on luxury retailers and exclusive boutiques. Perfect Moment plans store openings in Switzerland, Turkey, and Germany, alongside luxury pop-ups in London and Dubai.
The company recently strengthened its team with key hires from Canada Goose and completed a global co-marketing campaign with Diageo. A new U.S. distribution center is now operational, improving customer experience and reducing costs. The company operates in the luxury ski apparel market ($1.7B in 2024) and luxury outerwear market ($17.9B in 2024), both projected to grow at ~6.5% CAGR through 2033.
DELEÓN Tequila, a Diageo brand (DEO), has launched the 'Opening Acts Pledge' initiative to support emerging DJs through mentorship and performance opportunities. The program includes a contest where one DJ will perform at the BET Awards 2025 red carpet on June 9.
The initiative features partnerships with Link Up, a music collective, hosting events in Houston, Atlanta, Philadelphia, and Los Angeles. Through collaboration with UnitedMasters, DELEÓN is offering 1,000 SELECT tier subscriptions and 500 hours of premium studio time in Los Angeles and New York City.
The contest is open to US residents aged 25 and above until April 14, 2025. The winner will participate in an exclusive content shoot on May 12 and perform at the BET Awards. This initiative is part of DELEÓN's 'Bold Spirits, Rise' platform, launched last year to support creative talents.