Diageo (DEO) Stock News, May-Jun 2025

Oban Single Malt Scotch Whisky (DEO) launches its new 'Being This Likeable Isn't Easy' marketing campaign, showcasing the craftsmanship behind their 200-year-old whisky-making tradition. The campaign, developed with Uncommon Creative Studio, features a short film following the Oban Distillery Manager's journey to deliver whisky to a new customer. Founded in 1794, Oban Distillery operates with just seven distillers using original lantern-shaped stills, maintaining traditional methods in their size-constrained facility. The campaign highlights Oban 14-Year-Old's balanced profile, suitable for both neat consumption and cocktails, and will be promoted across social media, digital platforms, print, and online publications.

Stitzel-Weller Distillery, owned by Diageo (DEO), has launched Stitzel Reserve with an exclusive 24-Year-Old Kentucky Straight Bourbon Whiskey. This inaugural release, limited to 191 bottles from nine barrels, marks the beginning of a series of rare, distillery-exclusive releases. Under Nicole Austin's leadership, Director of American Whiskey Liquid Development at Diageo, the bourbon features notes of cracked leather, saddle oil, and burnt sugar. The release celebrates the distillery's 90-year legacy and will be available exclusively on-site at the Louisville location from June 2025. The series will showcase carefully curated expressions based on liquid quality and peak maturity, with pricing available upon request at the distillery. Individual serves will be offered through a bespoke tasting experience at the Garden & Gun Club, including an etched whiskey glass and limited edition pin.

Ketel One Family Made Vodka (DEO) announces a strategic partnership with Dorsia, a premium hospitality and tech platform, to create an exclusive one-night event on June 3, 2025, in New York City. The collaboration will transform a high-end dining venue into a recreation of the fictional Dorsia restaurant, featuring cocktail-centric experiences. The partnership includes a social media sweepstakes offering three Dorsia Premium Memberships and introduces the "Drinks on Dorsia" program at select NYC restaurants. Members can access signature Ketel One cocktails through the Dorsia app at participating venues. The initiative aims to enhance brand visibility and create exclusive experiences for premium consumers, leveraging Dorsia's reputation for securing hard-to-get restaurant reservations and cultural experiences.

Captain Morgan (DEO) announces a collaboration with Universal Pictures' upcoming film M3GAN 2.0, launching a limited-edition glow-in-the-dark spiced rum bottle called Captain M3GAN. The special edition bottle, priced at $15.99, will be available in select states including Arizona, California, Florida, and others. The partnership includes an exclusive Cocktail Courier kit and features comedian Sherry Cola in the campaign. Fans can visit CaptainMorgan.com for a chance to win movie tickets to M3GAN 2.0, releasing June 27, 2025. The collaboration aims to capitalize on M3GAN's cultural phenomenon status while offering fans a unique collectible and cocktail experience.

Buchanan's Whisky (DEO) has launched its new 'Buchanan's Asados Unidos' campaign featuring global Latin music star Rauw Alejandro, aimed at celebrating summer grilling traditions among Hispanic-American consumers. The campaign includes a four-part video series showcasing grilling traditions from Puerto Rico, Argentina, Colombia, and Mexico, accompanied by signature cocktails like the Rauw Fashioned, Buchanita, and Piña Spritz. The partnership extends beyond digital content to include Rauw's Cosa Nuestra World Tour presence and local events. The campaign targets '200%ers' - consumers who identify as both 100% Hispanic and 100% American, aligning with Buchanan's brand strategy of celebrating cultural duality. Buchanan's whisky products are available nationwide at $29.99.

Tequila Don Julio, the #1 global tequila brand by sales value, announces 'Por Amor: An Immersive Tasting Experience' at Mercer Labs Museum in New York City from June 12-15, 2025. This first-of-its-kind multisensory experience represents Mercer Labs' first full brand takeover, featuring 4D spatial sound, LED mirrored infinity rooms, and volumetric light displays. The experience offers guided tastings of Don Julio 70 Añejo Cristalino, Reposado, and 1942 variants, complemented by immersive projections and sensory elements. As the fastest-growing brand in luxury tequila, Don Julio combines traditional craftsmanship with innovative presentation. Free tickets will be available at experiencedonjulio.com/ga on a first-come, first-served basis.

Nic Wallace from Darien, GA has been crowned as the 2025 U.S. Bartender of the Year at the thirteenth season of USBG World Class Sponsored by Diageo (DEO). The competition, held in Atlanta, featured the nation's Top 30 bartenders competing in a three-day, five-part challenge. Wallace, with over 20 years of experience, impressed judges with his creative showmanship and attention to detail. He will represent the U.S. at the Global Finals in Toronto from September 27th to October 2nd, competing against finalists from approximately 60 countries. The competition included challenges such as crafting signature Bulleit cocktails, creating Don Julio tequila drinks, and completing speed rounds. Wallace's winning cocktails, "Soul Of The South" and "All Glowed Up," showcased his expertise and creativity.

Smirnoff, owned by Diageo (NYSE: DEO), has unveiled its latest limited-edition vodka specialty, Electric Guava, which will hit shelves in June 2025. The new offering, blending juicy guava with zesty ginger flavors, has already garnered prestigious recognition, winning Double Gold at the San Francisco World Spirits Competition and Platinum at the L.A. Spirits Awards.

The product launch was celebrated with 'Calle Electric' - an exclusive event in Miami's Little Havana featuring DJs Coco & Breezy. Electric Guava will be available nationwide at $12.99 for a 750 ml bottle and $0.99-$1.25 for a 50 ml bottle, containing 25% ABV. The launch follows the success of Smirnoff's Spicy Tamarind variant, reflecting the brand's commitment to introducing innovative flavors inspired by Hispanic culture.

Captain Morgan Sliced launches "Play the Slice" summer campaign, celebrating imperfect golf shots through a social media contest and partnerships. Running through July 31, 2025, the contest invites golfers 21+ to share their wildest slices on Instagram for a chance to win a golf getaway to Hilton Head, South Carolina. The campaign features partnerships with West Wilson and Breezy Golf, including Sliced Lounges at three Breezy Open stops in Virginia, New Jersey, and Georgia. Captain Morgan Sliced is also collaborating with Pluto Golf for a limited-edition merchandise collection. The ready-to-drink beverage comes in Original and Sweet vs. Heat variety packs with 5.8% ABV, priced at $19.99.