Welcome to our dedicated page for Diageo news (Ticker: DEO), a resource for investors and traders seeking the latest updates and insights on Diageo stock.
Diageo plc (NYSE: DEO) appears frequently in business and brand news because of its role as a global beverage alcohol company with a wide portfolio of spirits and beer brands. Company and brand communications describe Diageo as a global leader in beverage alcohol, with products sold in nearly 180 countries and listings on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). News linked to Diageo often highlights activity around brands such as Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Recent press releases associated with Diageo North America and other Diageo-related entities show how the group’s brands feature in cultural, seasonal and product-focused stories. Examples include collaborations for Lone River Ranch Water hard seltzer, Seedlip non-alcoholic spirits campaigns around Dry January, Mr Black Cold Brew Coffee Liqueur events celebrating the Espresso Martini, and Smirnoff Ice partnerships with entertainers and sports properties. Other announcements cover Ketel One Vodka’s role in film and cocktail culture, Guinness holiday campaigns and cookie pairings, and Johnnie Walker’s evolution of its long-running “Keep Walking” global campaign.
Investors and followers of DEO news can also find regulatory and corporate updates in Diageo’s Form 6-K filings. These include trading statements discussing organic net sales, regional performance and category trends; announcements about bond issuances and capital structure; leadership and board changes; and agreements such as the planned sale of Diageo’s shareholding in East African Breweries plc to Asahi Group Holdings, Ltd, accompanied by long-term licensing arrangements.
This news page brings together these different strands of coverage, from brand-level marketing initiatives and product launches to corporate transactions and trading updates. Readers interested in Diageo stock and its brands can use the news flow to follow how the company presents its portfolio, engages with consumers and communicates its financial and strategic priorities over time.
Lone River Beverage Company (NYSE:DEO) has launched its new Lemonade Splash Variety Pack, featuring four flavors: Classic Agave, Prickly Pear, Hot Honey, and Blueberry. The new product line contains 100 calories or less per can, 4% ABV, and no more than 3g of sugar, targeting the health-conscious consumer market.
To promote the launch, Lone River has partnered with Strava and Cooldown for outdoor-focused marketing initiatives. The Strava partnership includes the Variety Pack Challenge running from July 14 to August 4, offering participants chances to win exclusive merchandise and a grand prize glamping experience at the 2025 Runningman Festival. The 12-pack of 12oz cans is now available at a suggested retail price of $17.99.
Smirnoff, owned by Diageo (NYSE: DEO), has unveiled its latest limited-edition vodka specialty, Electric Guava, which will hit shelves in June 2025. The new offering, blending juicy guava with zesty ginger flavors, has already garnered prestigious recognition, winning Double Gold at the San Francisco World Spirits Competition and Platinum at the L.A. Spirits Awards.
The product launch was celebrated with 'Calle Electric' - an exclusive event in Miami's Little Havana featuring DJs Coco & Breezy. Electric Guava will be available nationwide at $12.99 for a 750 ml bottle and $0.99-$1.25 for a 50 ml bottle, containing 25% ABV. The launch follows the success of Smirnoff's Spicy Tamarind variant, reflecting the brand's commitment to introducing innovative flavors inspired by Hispanic culture.