Diageo Stock Price, News & Analysis

Diageo North America, MADD, NFL, and Uber have launched the 'Take a Minute. Make a Plan.' campaign during National Impaired Driving Prevention Month to combat impaired driving. The initiative targets football fans, encouraging them to dedicate one minute of the average 690 minutes spent weekly thinking about football to plan for safe transportation.

The 360-degree marketing campaign includes print, digital, OOH advertisements, broadcast integrations during NFL games, in-stadium programming, and targeted Uber messaging with incentive codes. The campaign will run through the NFL season, including Super Bowl LIX weekend in New Orleans.

According to MADD, approximately 37 people die daily in drunk-driving crashes in the U.S. - one person every 39 minutes.

Crown Royal, in its seventh year as the exclusive whisky partner of the CMA Awards, marked a significant presence in Nashville during the awards week. The brand partnered with Daniel Musto to debut Crown Royal Aged 31 Years and collaborated with Nate Smith and veteran Scotty Hasting to support CreatiVets, a non-profit helping veterans through music. During the CMA Awards, Crown Royal announced a $50,000 donation to CreatiVets. The brand's partnership has helped CreatiVets nearly double their annual number of veterans served in 2024 and increase songwriting programs by 35%. Additional donations will be generated through QR code scans until November 21.

Captain Morgan announces a collaboration with Super Bowl champion Victor Cruz and NYC label KidSuper to launch a -edition crewneck merchandise. The collection debuts on November 22 on KidSuper.com, with additional access through FollowTheCaptain.com for fans 21+. The collaboration was unveiled in NYC through a unique shipping container display at a major commuter station, featuring Cruz and KidSuper founder Colm Dillane. This initiative is part of Captain Morgan's strategy to create unexpected experiences leading up to Super Bowl LIX, with more surprises planned for New Orleans.

Johnnie Walker unveils a new Lunar New Year Edition design for Blue Label, created by Asian-American visual artist James Jean for the Year of the Snake 2025. The design features three snakes symbolizing wisdom, intelligence, and intuition, surrounded by blooming flowers. This marks Jean's second collaboration with the brand, following his Year of the Dragon design. The edition continues a 13-year tradition of Lunar New Year releases, featuring Jean's artistic style that blends contemporary subjects with traditional Chinese scroll paintings and Japanese woodblock prints. The design represents renewal and growth, aligning with Johnnie Walker's progressive values.

DELEÓN Tequila launches its new campaign 'Bold Spirits, Rise' focused on celebrating creativity and supporting emerging artists. The campaign features collaborations with choreographer Shay Latukolan, filmmaker Ben Strebel, and photographer Kanya Iwana, showcasing their work across digital, social media, and OOH platforms. Created by Translation, the campaign aims to provide resources and opportunities for rising talent in music and dance.

The DELEÓN portfolio includes Blanco, Reposado, and Añejo variants, distinguished by their unique aging process in American Oak barrels and French Oak wine casks, creating complex flavor profiles. The brand emphasizes its commitment to craftsmanship and modern bottle design.

Guinness and Brooklyn Brewery have launched Guinness Fonio Stout, a -edition beer featuring West African fonio grain, as part of the Brewing for Impact campaign. Created in collaboration with Brooklyn Brewery Brewmaster Garrett Oliver, this 6.2% ABV stout combines Irish heritage with West African culture, offering flavors of roasted coffee, chocolate, and tropical fruits.

The beer's packaging, designed by Haitian American artist Kervin Brisseaux, celebrates Guinness's African history and Brooklyn's cultural essence. Available through December 31, 2024, in New York, Northern New Jersey, and select regional chains at $13.99 for a four-pack. Guinness is supporting The Michael James Jackson Foundation with a $10,000 donation to advance brewing education for underrepresented communities.

Tequila Don Julio is celebrating Día de Muertos with a global initiative featuring stunning Ofrenda installations across eight major cities worldwide. The brand has partnered with Mexican visual artist Betsabeé Romero and floral designer Juan Rentería to create decorated altars in Bogotá, Cape Town, London, Los Angeles, Melbourne, Mexico City, Mumbai, and São Paulo.

Each Ofrenda honors Don Julio González, the brand's founder, while incorporating local cultural elements. The installations blend traditional Mexican heritage with contemporary interpretations, creating unique cultural spectacles in each location. The initiative spans over thirty markets globally, demonstrating the brand's commitment to championing Mexican culture and sharing the tradition of Día de Muertos with the world.

Crown Royal introduces Crown Royal Reserve Aged 12 Years Blended Canadian Whisky, a new expression in their Reserve line featuring a 12-year age statement. Each barrel is hand-selected by master blenders and aged for a minimum of 12 years. The new offering enhances the original Reserve's profile with more pronounced fruity notes, baking spices, and vanilla, culminating in a warm finish with cinnamon notes. With 40% ABV, the whisky is recommended to be enjoyed neat or on the rocks and will be available at a suggested retail price of $49.99 for a 750ml bottle.

Ketel One Family Made Vodka has appointed actor and entrepreneur Patrick Schwarzenegger as its first-ever 'Spirit Advisor' for the holiday season. Through a multi-platform campaign, Schwarzenegger will share tips for elevating holiday celebrations with Ketel One cocktails. The initiative includes social media content, seasonal cocktails, and a -edition cocktail kit available nationwide. The partnership features a collaboration with PUNCH to offer the Espresso Mint-tini Cocktail Kit, launching November 15 through Cocktail Courier. The campaign also includes bespoke cocktails and Eater-curated heatmaps in select markets highlighting the best spots to enjoy Ketel One serves.