WHERE ZEST MEETS THE WEST: LONE RIVER RANCH WATER LAUNCHES NEW LEMONADE SPLASH VARIETY PACK - THE OFFICIAL DRINK OF OUTDOOR SUMMER ADVENTURE
Lone River Beverage Company (NYSE:DEO) has launched its new Lemonade Splash Variety Pack, featuring four flavors: Classic Agave, Prickly Pear, Hot Honey, and Blueberry. The new product line contains 100 calories or less per can, 4% ABV, and no more than 3g of sugar, targeting the health-conscious consumer market.
To promote the launch, Lone River has partnered with Strava and Cooldown for outdoor-focused marketing initiatives. The Strava partnership includes the Variety Pack Challenge running from July 14 to August 4, offering participants chances to win exclusive merchandise and a grand prize glamping experience at the 2025 Runningman Festival. The 12-pack of 12oz cans is now available at a suggested retail price of $17.99.
Lone River Beverage Company (NYSE:DEO) ha lanciato il suo nuovo Lemonade Splash Variety Pack, con quattro gusti: Classic Agave, Prickly Pear, Hot Honey e Blueberry. La nuova linea di prodotti contiene 100 calorie o meno per lattina, 4% ABV e non più di 3g di zucchero, rivolta ai consumatori attenti alla salute.
Per promuovere il lancio, Lone River ha collaborato con Strava e Cooldown per iniziative di marketing all'aperto. La partnership con Strava prevede la Variety Pack Challenge dal 14 luglio al 4 agosto, offrendo ai partecipanti la possibilità di vincere merchandising esclusivo e un premio finale: un'esperienza di glamping al Runningman Festival 2025. Il confezione da 12 lattine da 12oz è ora disponibile al prezzo consigliato di 17,99 $.
Lone River Beverage Company (NYSE:DEO) ha lanzado su nuevo Lemonade Splash Variety Pack, que incluye cuatro sabores: Classic Agave, Prickly Pear, Hot Honey y Blueberry. La nueva línea de productos contiene 100 calorías o menos por lata, 4% ABV y no más de 3g de azúcar, dirigido a consumidores preocupados por la salud.
Para promocionar el lanzamiento, Lone River se ha asociado con Strava y Cooldown para iniciativas de marketing al aire libre. La asociación con Strava incluye el Variety Pack Challenge del 14 de julio al 4 de agosto, ofreciendo a los participantes oportunidades para ganar mercancía exclusiva y un gran premio: una experiencia de glamping en el Runningman Festival 2025. El paquete de 12 latas de 12 oz ya está disponible a un precio sugerido de $17.99.
Lone River Beverage Company (NYSE:DEO)가 새로운 Lemonade Splash Variety Pack을 출시했습니다. 네 가지 맛으로 구성되어 있으며, Classic Agave, Prickly Pear, Hot Honey, Blueberry가 포함됩니다. 새로운 제품 라인은 캔당 100칼로리 이하, 4% ABV, 설탕 3g 이하로 건강을 중시하는 소비자를 겨냥합니다.
출시를 홍보하기 위해 Lone River는 Strava와 Cooldown과 협력하여 야외 마케팅 활동을 진행합니다. Strava와의 파트너십에는 7월 14일부터 8월 4일까지 진행되는 Variety Pack Challenge가 포함되며, 참가자들은 독점 상품과 2025년 Runningman Festival에서의 글램핑 체험 등 경품을 받을 기회를 얻습니다. 12온스 캔 12개입 팩은 권장 소매가 $17.99에 판매 중입니다.
Lone River Beverage Company (NYSE:DEO) a lancé son nouveau Lemonade Splash Variety Pack, comprenant quatre saveurs : Classic Agave, Prickly Pear, Hot Honey et Blueberry. Cette nouvelle gamme de produits contient 100 calories ou moins par canette, 4 % d'alcool et pas plus de 3 g de sucre, ciblant les consommateurs soucieux de leur santé.
Pour promouvoir ce lancement, Lone River s'est associé à Strava et Cooldown pour des initiatives marketing en plein air. Le partenariat avec Strava inclut le Variety Pack Challenge du 14 juillet au 4 août, offrant aux participants la chance de gagner des articles exclusifs ainsi qu'un grand prix : une expérience de glamping au Runningman Festival 2025. Le pack de 12 canettes de 12 oz est désormais disponible au prix conseillé de 17,99 $.
Lone River Beverage Company (NYSE:DEO) hat sein neues Lemonade Splash Variety Pack vorgestellt, das vier Geschmacksrichtungen enthält: Classic Agave, Prickly Pear, Hot Honey und Blueberry. Die neue Produktlinie enthält 100 Kalorien oder weniger pro Dose, 4% Alkoholgehalt und nicht mehr als 3g Zucker und richtet sich an gesundheitsbewusste Verbraucher.
Zur Förderung des Produktstarts hat Lone River eine Partnerschaft mit Strava und Cooldown für Outdoor-Marketinginitiativen geschlossen. Die Partnerschaft mit Strava beinhaltet die Variety Pack Challenge vom 14. Juli bis 4. August, bei der Teilnehmer die Chance haben, exklusive Merchandise-Artikel und einen Hauptpreis – ein Glamping-Erlebnis beim Runningman Festival 2025 – zu gewinnen. Das 12er-Pack mit 12oz-Dosen ist jetzt zum empfohlenen Verkaufspreis von 17,99 $ erhältlich.
- New product launch targeting growing health-conscious market with low-calorie, low-sugar options
- Strategic partnerships with Strava and Cooldown to expand brand visibility
- Premium pricing strategy at $17.99 for 12-pack
- Timing aligns with summer season and increased run club participation (up 60% globally in 2024)
- None.
The OG Canned Ranch Water partners with Strava and Cooldown on a series of outdoor collabs designed to put daily adventure and movement back on the map
The Lemonade Splash Variety Pack features four bold new flavors: Classic Agave, Prickly Pear, Hot Honey and Blueberry. Lightly carbonated, gluten free and with 100 calories or less and no more than 3g of sugar per can, Lone River Lemonade Splash is crafted with quality ingredients you can feel good about. And at
To celebrate the launch, Lone River is proud to announce partnerships with Strava, the world's leading fitness tracking platform and social network and Cooldown, the fast-growing community-focused run club. These collaborations will feature a series of activations designed to turn small, everyday moments into something worth celebrating. Whether it's a jog around the block or a spontaneous day hike for the story books, Lemonade Splash is made to be enjoyed after adventures of all sizes. And with run club participation up nearly 60 percent globally in 2024* Lone River is making it easier than ever to find your stride.
"At Lone River, we've always believed the spirit of the West is more than a place — it's a way of life rooted in independence, grit, and forging your own path," said Katie Beal Brown, Founder & CEO of Lone River Beverage Co. "Our partnerships with Strava and Cooldown are about honoring that spirit — inviting people to embrace everyday adventures and find joy in the journey, where movement leads to meaningful connections with the outdoors and with one another."
MAPPING NEW TERRITORY: LONE RIVER x STRAVA
The partnership with Strava introduces Lone River's Variety Pack Challenge, encouraging bite-sized adventure – whether a lunchtime walk or a Cooldown Run Club event – proving you don't need to travel far to find adventure.
Inspired by the new award-winning Lemonade Splash variety pack, this challenge invites participants to explore the great outdoors in the most approachable way possible. From hiking, running, yoga and beyond, variety is the name of the game.
Between July 14 and August 4, complete 8 days of 30 minutes or more of an eligible outdoor activity. Repeating activities is fine, but trying 8 different ones is the real win – just like a good variety pack. This isn't about speed or mileage. It's about movement and making time to live in the moment.
Those who complete Lone River's Variety Pack Challenge** will have the chance to score exclusive Lone River merch, plus some seriously sweet rewards like Lone River Founder Katie Beal Brown's favorite wearable fitness tracker – and a full year membership*** to keep the adventure going. One lucky grand prize winner and three friends (21+) will run, sip and kick back in style with a luxury glamping experience at the 2025 Runningman Festival.
LONE RIVER x COOLDOWN
Cooldown and Lone River are hitting the road together, kicking off a series of community runs for a tasty twist on your post-workout routine. Starting May 1, as the official beverage sponsor of select Cooldown run club events, Lone River will serve participants with a well-earned Lemonade Splash to toast to the finish line.
LEMONADE SPLASH VARIETY PACK ON SHELVES NOW
The Lemonade Splash Variety Pack is available now in 12-packs of 12oz cans with a suggested retail price of
To learn more about Lone River and to find a Lemonade Splash Variety Pack near you visit loneriverbevco.com and follow @LoneRiver on social media.
* Strava Annual Year End Trend Report 2024
**NO PURCHASE NECESSARY. One may enter the Sweepstakes WITHOUT completing the Challenge by visiting www.spiritspromos.com/ready-to-drink/lone-river-sweeps, then completing and submitting an entry form with name, date of birth, e-mail address and other required information. Open only to legal
***Awarded as
Please Drink Responsibly. Far West Spirits LLC,
About Lone River Beverage Company
Founded in 2019 by native Texan Katie Beal Brown and acquired by Diageo in 2021, Lone River Beverage Company offers two award winning drink propositions, with the taste of organic agave nectar and lime, that play on the biggest tequila inspired cocktail spaces with both lighter and fuller flavored options. The brand's namesake Ranch Water hard seltzer is rooted in tradition and taste from the high desert of Far West Texas. At 80 calories, 0g of Sugar and
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Instagram for news and information about Diageo North America: @Diageo_NA.
About Strava
Strava is the app for active people. With over 150 million athletes in more than 185 countries, it's more than tracking workouts—it's where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava's got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.
About Cooldown
Cooldown is a nationwide run club built to make running more fun, social, and accessible. We host free weekly runs in 15 cities, bringing together over 2,500 runners every week. Each city is led by passionate community captains who foster a welcoming and inclusive environment. Our runs are open to all paces and experience levels—no sign-ups, no pressure, just good vibes. Whether you're training for a race or just showing up to move, you're part of the Cooldown crew.
MEDIA CONTACTS
TAYLOR
loneriver@taylorstrategy.com
Nicole Anastasi, Diageo
Nicole.Anastasi@diageo.com
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SOURCE Lone River Beverage Company
FAQ
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