Battle Born® Launches New E-Commerce Website to Enhance Customer Experience and Support Commercial Growth
Rhea-AI Summary
Dragonfly Energy (Nasdaq: DFLI) launched a redesigned Battle Born e-commerce website to improve customer experience and support commercial growth. The platform offers streamlined purchasing, faster navigation, and better product organization for RV, marine, off-grid, trucking, and industrial applications.
Features include an expanded Battle Born Academy with technical videos and system guidance, plus enhanced workflows and tools tailored for dealers, OEMs, installers, and other professional customers.
AI-generated analysis. Not financial advice.
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Market Reality Check
Peers on Argus
DFLI’s -4% move occurred as scanner-flagged peers like EPOW and CCTG also traded down (median move about -6.3%), while IPWR moved up, indicating mixed but generally weak sector dynamics.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| 2026-05-06 | R&D funding award | Positive | +5.7% | Nevada Tech Hub funding to expand cylindrical cell prototyping and testing. |
| 2026-04-30 | Earnings call notice | Neutral | +4.2% | Announcement of Q1 2026 results release and investor webcast schedule. |
| 2026-04-23 | Patent allowance | Positive | -3.7% | First Japanese patent allowance for solid-state battery technology platform. |
| 2026-04-20 | Commercial order win | Positive | +3.0% | Multi-million dollar Stevens Transport order across nearly 500 trucks in 2026. |
| 2026-03-16 | Prelim. results & cuts | Negative | -21.9% | Preliminary 2025 results with large net loss and cost realignment plan. |
Recent operational and funding news (orders, grants, patents) often coincided with modest gains, while cost realignment and preliminary results saw a substantially negative reaction.
Over the last six months, Dragonfly Energy reported several operational milestones, including a multi-million dollar Stevens Transport order covering nearly 500 trucks and a Nevada Tech Hub award of $527,000 plus ≈$432,000 internal investment for R&D. It also disclosed preliminary 2025 results with full-year net sales of $58.6M but a net loss of $(69.9M) and cost realignment targeting about $8.9M in annualized savings. Against this backdrop, today’s Battle Born e-commerce relaunch extends the company’s focus on commercial execution and customer engagement.
Market Pulse Summary
This announcement highlights Dragonfly Energy’s push to strengthen its Battle Born brand through a redesigned e-commerce platform, aiming to simplify selection of lithium power solutions for both retail and commercial users. It follows recent milestones such as R&D funding, a major trucking order, and cost realignment initiatives. Investors may watch how this digital upgrade supports OEM, trucking, and industrial growth and whether upcoming results show improved revenue mix and operating leverage.
Key Terms
b2b financial
oems technical
AI-generated analysis. Not financial advice.
Redesigned platform delivers streamlined purchasing, improved system navigation, and expanded tools for both retail and B2B customers
RENO, Nev., May 13, 2026 (GLOBE NEWSWIRE) -- Dragonfly Energy Holdings Corp. (Nasdaq: DFLI) (“Dragonfly Energy” or the “Company”), an industry leader in energy storage and maker of Battle Born Batteries®, today announced the launch of its newly redesigned e-commerce website for the Battle Born brand.
The new website is designed to make it easier for customers to find, understand, and purchase reliable lithium power solutions. Whether upgrading a single battery or building a complete system, users can more efficiently navigate products, explore options, and make informed decisions based on their specific application.
“This launch is centered around the customer experience,” said Tyler Bourns, Chief Marketing Officer at Dragonfly Energy. “From first-time buyers to experienced installers, people want clarity and confidence when selecting power solutions. This platform is built to make that process more intuitive, informative, and accessible.”
The redesigned platform delivers a faster, more streamlined experience across desktop and mobile devices, with improved navigation and product organization to help customers quickly identify the right solutions for applications including RV, marine, off-grid, trucking, and industrial use.
A key addition to the new website is the expanded Battle Born Academy, which provides educational resources such as technical videos, system guidance, and foundational content to help customers better understand lithium battery technology and system design.
The platform also improves support for professional customers, including dealers, OEMs, and installers, with more efficient purchasing workflows and tools tailored to commercial needs.
The new Battle Born website is now live at: Battle-Born.com
For more information about Dragonfly Energy, visit Dragonflyenergy.com.
About Dragonfly Energy
Dragonfly Energy Holdings Corp. (Nasdaq: DFLI) is a comprehensive lithium battery technology company, specializing in cell manufacturing, battery pack assembly, and full system integration. Through its renowned Battle Born Batteries® brand, Dragonfly Energy has established itself as a frontrunner in the lithium battery industry, with hundreds of thousands of reliable battery packs deployed in the field through top-tier OEMs and a diverse retail customer base. At the forefront of domestic lithium battery cell production, Dragonfly Energy’s patented dry electrode manufacturing process can deliver chemistry-agnostic power solutions for a broad spectrum of applications, including energy storage systems, electric vehicles, and consumer electronics. The Company’s overarching mission is the future deployment of its proprietary, nonflammable, all-solid-state battery cells.
To learn more about Dragonfly Energy and its commitment to clean energy advancements, visit investors.dragonflyenergy.com.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements include all statements that are not historical statements of fact and statements regarding the Company's intent, belief, or expectations, including, but not limited to, statements regarding the Company’s new website, the Company's future results of operations and financial position, planned products and services, business strategy and plans, market size and growth opportunities, competitive position and technological and market trends. Some of these forward-looking statements can be identified by the use of forward-looking words, including "may," "should," "expect," "intend," "will," "estimate," "anticipate," "believe," "predict," "plan," "targets," "projects," "could," "would," "continue," "forecast" or the negatives of these terms or variations of them or similar expressions.
These forward-looking statements are subject to risks, uncertainties, and other factors (some of which are beyond the Company's control) which could cause actual results to differ materially from those expressed or implied by such forward-looking statements. Such factors include those set forth in the sections entitled "Risk Factors" and "Cautionary Note Regarding Forward-Looking Statements" in the Company's Annual Report on Form 10-K for the year ended December 31, 2025, and in the Company's subsequent filings with the SEC available at www.sec.gov. If any of these risks materialize or any of the Company's assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that the Company presently does not know or that it currently believes are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. All forward-looking statements contained in this press release speak only as of the date they were made. Except to the extent required by law, the Company undertakes no obligation to update such statements to reflect events that occur or circumstances that exist after the date on which they were made.
Investor Relations
Eric Prouty
Szymon Serowiecki
AdvisIRy Partners
DragonflyIR@advisiry.com
Dragonfly Energy Media Relations
media@dragonflyenergy.com
Source: Dragonfly Energy Holdings Corp.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4af41c00-3bbe-4a81-a5a3-5fe377000ac3
