Welcome to our dedicated page for Dicks Sporting Goods news (Ticker: DKS), a resource for investors and traders seeking the latest updates and insights on Dicks Sporting Goods stock.
DICK'S Sporting Goods, Inc. reports news as an omni-channel sports retailer with physical stores, digital commerce and specialty banners across sporting goods, golf, outdoor, outlet and sneaker retail. Recurring updates cover sales and earnings, comparable-store performance, dividends, store concepts such as DICK'S House of Sport and Golf Galaxy Performance Center, and the Foot Locker Business, which includes Foot Locker, Kids Foot Locker, Champs Sports, WSS and atmos.
Company announcements also feature customer programs and partnerships, including the DICK'S Credit Card and ScoreCard rewards, brand campaigns with major athletic suppliers, digital personalization initiatives and youth-sports activity through GameChanger.
DICK'S Sporting Goods (NYSE: DKS) is enhancing its free ScoreCard loyalty program and launching ScoreCard+, a paid tier at $99 per year, available July 1. ScoreCard+ members get unlimited standard shipping, at least $100 in annual rewards, a free service up to $100, 20% off services, exclusive offers and a one-time 3x points purchase.
ScoreCard members can now redeem $5 rewards at 150 points, earn and redeem on services and experiences, and continue to earn 1 point per dollar. The refreshed DICK'S credit card grants automatic Gold status and 10% back in rewards on qualifying purchases.
DICK'S Sporting Goods (NYSE: DKS) announced a partnership with Lids to open dedicated Lids shops inside its stores nationwide.
The collaboration currently covers 46 DICK'S locations, with plans to exceed 100 stores by late summer 2026, offering immersive, Lids-branded spaces focused on licensed and lifestyle headwear plus joint training and visual merchandising.
DICK'S Sporting Goods (NYSE:DKS) and adidas launched the FIFA World Cup 2026™ campaign “Where It All Kicks Off” on June 9, 2026. The ad features Lionel Messi, Lamine Yamal, Trinity Rodman, Patrick and Brittany Mahomes, Juanpa Zurita and Cobi Jones, and highlights adidas soccer gear available at DICK'S.
The partners will support in-store activations, national ticket sweepstakes and community events. The DICK'S Sporting Goods Foundation will fund up to $250,000 in youth soccer projects through DonorsChoose.
DICK'S Sporting Goods (NYSE:DKS) reported first quarter 2026 results including the acquired Foot Locker business. Consolidated net sales rose 62.7% to $5.17 billion, with GAAP EPS of $3.54 versus $3.24 and non-GAAP EPS of $2.90 versus $3.37.
The DICK'S business delivered 6.0% comp sales growth, while proforma Foot Locker comps improved to 0.6%, returning to segment profitability. The company raised the low end of 2026 comp sales outlook for both businesses and tightened guidance to $22.1–$22.4 billion in net sales and GAAP EPS of $13.27–$14.27.
DICK'S Sporting Goods (NYSE: DKS) launched Coach by DICK'S, an agentic AI-powered conversational experience in its mobile app. The digital Coach offers sport-specific guidance, tailored product recommendations, and training content based on athlete goals, preferences and behaviors, using Adobe Brand Concierge and DICK'S sport knowledge.
Rollout in the DICK'S app begins in June, with expanded capabilities planned over time.
DICK'S Sporting Goods (NYSE: DKS) and Synchrony (NYSE: SYF) relaunched the DICK'S Credit Card program on May 6, 2026, featuring an everyday 10% back in ScoreCard Rewards on qualifying in‑store purchases and a 1% back rate on purchases where DICK'S Mastercard is accepted.
New cardholders receive a $30 bonus reward after first use, and users get automatic Gold ScoreCard status; existing accounts and rewards carry over automatically.
DICK'S Sporting Goods (NYSE: DKS) will release fiscal 2026 first-quarter results before market open on Wednesday, May 27, 2026. A conference call and webcast will follow at 8:00 a.m. Eastern Time, with a replay archived on the company website for about twelve months.
Investors should register at investors.dicks.com at least 15 minutes before the live call to download any required audio software.
DICK’S Sporting Goods (NYSE:DKS) announced an AI partnership with Adobe on April 21, 2026 to personalize athlete experiences across stores, mobile and web. The collaboration will deploy Adobe Brand Concierge, Experience Platform, Real-Time Customer Data Platform, Journey Optimizer, GenStudio, Experience Manager and Firefly services.
The companies highlighted a 693% year-over-year increase in AI-driven retail site traffic during the 2025 holiday season as context for expanded conversational agents, personalization and scaled content production.
Unrivaled Sports announced partnerships with Under Armour and DICK'S (DKS) to enhance youth sports experiences nationwide. Initial efforts center on the inaugural Ripken Nationals, where Under Armour is the exclusive performance apparel partner and DICK'S is Presenting-Level Sponsor.
The collaboration includes content series, athlete outfitting at qualifiers and championship events, livestream coverage of marquee moments, and a roadmap of experiential activations across Unrivaled Sports properties throughout the year.
Unrivaled Sports announced partnerships with Under Armour (NYSE:UAA) and DICK'S Sporting Goods (NYSE:DKS) to create integrated activations and athlete-first youth events nationwide. Initial efforts include Under Armour as exclusive performance apparel partner for Ripken Nationals and DICK'S as Presenting-Level Sponsor of Ripken Nationals.
The collaboration includes content series, post-game social activations, livestream coverage and broader year-round initiatives to elevate youth sports experiences.