College Basketball Star Flau'jae Johnson Swaps Rapping for Gift-Wrapping this Holiday Season with DICK'S Sporting Goods

Rhea-AI Summary

DICK'S Sporting Goods (NYSE: DKS) launched a holiday campaign, "Greatest Wrapper in the Game," starring college basketball player and rapper Flau'jae Johnson on November 12, 2025. The content shows Johnson wrapping hard-to-pack sports items in a custom limited-edition Flau'jae wrapping paper and ends with a playful infomercial promoting a social giveaway.

Fans can enter the Instagram giveaway from 9:00 AM ET on 11/12/25 through 11:59 PM ET on 11/19/25 for a chance to win rolls of wrapping paper and signed memorabilia. An in-store giveaway of the first 200 rolls will occur at DICK'S House of Sport Baton Rouge on November 15, 2025.

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Athletes can enter to win limited-edition Flau'jae Johnson wrapping paper

PITTSBURGH, Nov. 12, 2025 /PRNewswire/ -- Today, DICK'S Sporting Goods (NYSE: DKS) is dropping its newest holiday content, Greatest Wrapper in the Game, starring college basketball star and rap powerhouse Flau'jae Johnson. Inspired by her flow on the mic, DICK'S put Flau'jae's rap skills to the test with a playful holiday twist - tackling the challenge of wrapping oddly shaped sports equipment and accessories.

In Greatest Wrapper in the Game, Flau'jae can be seen strolling through a DICK'S Sporting Goods store, turning hard-to-wrap presents, like a basketball, golf club, treadmill, bike and Bogg bag, into perfectly packaged gifts fitted in custom Flau'jae wrapping paper that's as bold as her bars. The content ends with a humorous infomercial-style narration by Flau'jae, promoting her custom wrapping paper, which is now available to athletes nationwide through a social giveaway on DICK'S and Flau'jae's Instagram accounts. Fans who enter will have a chance to win rolls of the limited-edition Flau'jae wrapping paper, plus a signed piece of memorabilia*.

In addition, on Saturday, November 15, DICK'S House of Sport in Baton Rouge, Flau'jae's college town, will host an in-store giveaway of the custom wrapping paper for the first 200 athletes, no purchase required**. It's the perfect way for fans to celebrate the start of basketball season, get a jump on holiday shopping and add some extra flair to their gift wrapping.

"DICK'S is proud to be the destination for favorite holiday gifts each year, but we know many of them – especially sports equipment – can be hard to wrap," said Melissa Christian, VP of Brand Building at DICK'S Sporting Goods. "Greatest Wrapper in the Game was a fun way to bring that story to life, and with her standout athleticism and musical talent, Flau'jae was the perfect partner. Her creativity, confidence and energy embody the spirit of the season and make this campaign uniquely DICK'S Sporting Goods."

"Most fans know that I play ball and I rap, but not many know I'm also a great wrapper," said Flau'jae Johnson. "DICK'S has so many great sports gifts and everyone watching is going to love the fun we had with this, and I can't wait for them to get their hands on my limited-edition holiday wrapping paper – it's a festive, playful way to make even the trickiest gifts to wrap stand out this season."

While Flau'jae can't wrap gifts for everyone this season, DICK'S Sporting Goods is making the holidays easy and stress free by offering the season's hottest items with a variety of convenient ways to shop. From online at dicks.com, in-store or right from your phone, DICK'S makes it easy to find something for everyone on your list and wrap it in style.

About DICK'S Sporting Goods
DICK'S Sporting Goods creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams.

Founded in 1948 and headquartered in Pittsburgh, Pennsylvania, DICK'S is a leading omni-channel retailer and an iconic brand in sport and culture. Its banners include DICK'S Sporting Goods, Golf Galaxy, Public Lands and Going Going Gone! in addition to the experiential retail concepts DICK'S House of Sport and Golf Galaxy Performance Center. As owner and operator of the Foot Locker business, including the Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos banners, DICK'S serves the global sneaker community across 20 countries in North America, Europe, Asia, and Australia, plus a licensed store presence in Europe, the Middle East and Asia. DICK'S also owns and operates GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping.

Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.

Media Contacts
DICK'S Sporting Goods – press@dcsg.com

*Starts 9:00AM ET on 11/12/25 and ends 11:59PM ET on 11/19/25. Open to 50 US/DC, 18+. See post for details, including Official Rules. Void where prohibited.
**Limited quantity. Distributed on a first-come, first-served basis. Limit two per person. Must be present to receive wrapping paper.

Category: Company

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SOURCE DICK'S Sporting Goods, Inc.

FAQ

What is DKS announcing with Flau'jae Johnson on November 12, 2025?

DICK'S (DKS) launched "Greatest Wrapper in the Game," a holiday content campaign starring Flau'jae Johnson promoting limited-edition wrapping paper and a giveaway.

How can athletes enter the DKS x Flau'jae Johnson wrapping paper giveaway?

Enter via DICK'S and Flau'jae Johnson Instagram accounts between 9:00 AM ET on 11/12/25 and 11:59 PM ET on 11/19/25; see official post for rules.

When and where is the in-store DKS giveaway of Flau'jae wrapping paper?

The in-store giveaway is November 15, 2025 at DICK'S House of Sport in Baton Rouge for the first 200 athletes, no purchase required; limit two per person and must be present.

What prizes are included in the DKS Flau'jae Johnson holiday giveaway?

Prizes include rolls of limited-edition Flau'jae wrapping paper and a signed piece of memorabilia.

Is the DKS Flau'jae wrapping paper giveaway open to all US athletes?

The giveaway is open to residents of the 50 US states and DC, age 18 and older; void where prohibited and official rules apply.