Dolphin's Consortium of Best-in-Class PR and Marketing Agencies to Represent The Lumistella Company, Global Toy and Entertainment Brand
Dolphin Entertainment (NASDAQ:DLPN) has secured a comprehensive partnership with The Lumistella Company, creator of The Elf on the Shelf® Santaverse™. The collaboration will be led by Dolphin's subsidiary 42West, focusing on strategic communications and brand expansion.
The partnership includes Shore Fire Media's campaign for the launch of "The Rise of Nicholas the Noble," a new children's book reimagining Santa's origin story. The collaboration aims to leverage Dolphin's integrated marketing capabilities to expand Lumistella's global presence and establish Santaverse™ as a cultural phenomenon.
The Lumistella Company, operating in 26 countries across 5 continents with over 90 licensees, will benefit from Dolphin's expertise in media relations, digital marketing, and brand management to strengthen its position in the IP industry.
Dolphin Entertainment (NASDAQ:DLPN) ha stretto una partnership completa con The Lumistella Company, creatrice di The Elf on the Shelf® Santaverse™. La collaborazione sarà guidata dalla controllata di Dolphin, 42West, con un focus sulle comunicazioni strategiche e sull'espansione del marchio.
La partnership include la campagna di Shore Fire Media per il lancio di "The Rise of Nicholas the Noble", un nuovo libro per bambini che reinterpreta la storia delle origini di Babbo Natale. L'obiettivo della collaborazione è sfruttare le capacità di marketing integrate di Dolphin per ampliare la presenza globale di Lumistella e consolidare Santaverse™ come fenomeno culturale.
The Lumistella Company, attiva in 26 paesi su 5 continenti con oltre 90 licenziatari, beneficerà dell'esperienza di Dolphin nelle relazioni con i media, nel marketing digitale e nella gestione del brand per rafforzare la propria posizione nel settore della proprietà intellettuale.
Dolphin Entertainment (NASDAQ:DLPN) ha asegurado una asociación integral con The Lumistella Company, creadora de The Elf on the Shelf® Santaverse™. La colaboración estará liderada por la subsidiaria de Dolphin, 42West, enfocada en comunicaciones estratégicas y expansión de marca.
La asociación incluye la campaña de Shore Fire Media para el lanzamiento de "The Rise of Nicholas the Noble", un nuevo libro infantil que reinventa la historia del origen de Santa Claus. La colaboración busca aprovechar las capacidades integradas de marketing de Dolphin para ampliar la presencia global de Lumistella y establecer Santaverse™ como un fenómeno cultural.
The Lumistella Company, que opera en 26 países en 5 continentes con más de 90 licenciatarios, se beneficiará de la experiencia de Dolphin en relaciones con los medios, marketing digital y gestión de marca para fortalecer su posición en la industria de propiedad intelectual.
Dolphin Entertainment (NASDAQ:DLPN)는 The Elf on the Shelf® Santaverse™의 창작자인 The Lumistella Company와 포괄적인 파트너십을 체결했습니다. 이번 협력은 Dolphin의 자회사 42West가 주도하며 전략적 커뮤니케이션과 브랜드 확장에 중점을 둘 예정입니다.
이번 파트너십에는 산타의 기원 이야기를 새롭게 재해석한 어린이 도서 "The Rise of Nicholas the Noble" 출시에 맞춘 Shore Fire Media의 캠페인이 포함되어 있습니다. 이 협력은 Dolphin의 통합 마케팅 역량을 활용하여 Lumistella의 글로벌 입지를 확대하고 Santaverse™를 문화적 현상으로 자리매김하는 것을 목표로 합니다.
5개 대륙 26개국에서 운영 중이며 90개 이상의 라이선시를 보유한 The Lumistella Company는 미디어 관계, 디지털 마케팅, 브랜드 관리 분야에서 Dolphin의 전문성을 통해 지식재산권(IP) 산업 내 입지를 강화할 것입니다.
Dolphin Entertainment (NASDAQ:DLPN) a conclu un partenariat global avec The Lumistella Company, créatrice de The Elf on the Shelf® Santaverse™. Cette collaboration sera dirigée par la filiale de Dolphin, 42West, et se concentrera sur la communication stratégique et l'expansion de la marque.
Le partenariat inclut la campagne de Shore Fire Media pour le lancement de "The Rise of Nicholas the Noble", un nouveau livre pour enfants qui réinvente l'histoire des origines du Père Noël. L'objectif est de tirer parti des capacités marketing intégrées de Dolphin pour étendre la présence mondiale de Lumistella et établir Santaverse™ comme un phénomène culturel.
The Lumistella Company, présente dans 26 pays sur 5 continents avec plus de 90 licenciés, bénéficiera de l'expertise de Dolphin en relations médias, marketing digital et gestion de marque pour renforcer sa position dans l'industrie de la propriété intellectuelle.
Dolphin Entertainment (NASDAQ:DLPN) hat eine umfassende Partnerschaft mit The Lumistella Company, dem Schöpfer von The Elf on the Shelf® Santaverse™, geschlossen. Die Zusammenarbeit wird von Dolphins Tochtergesellschaft 42West geleitet und konzentriert sich auf strategische Kommunikation und Markenerweiterung.
Die Partnerschaft umfasst die Kampagne von Shore Fire Media zum Start von "The Rise of Nicholas the Noble", einem neuen Kinderbuch, das die Ursprünge des Weihnachtsmanns neu erzählt. Ziel der Zusammenarbeit ist es, Dolphins integrierte Marketingfähigkeiten zu nutzen, um die globale Präsenz von Lumistella auszubauen und Santaverse™ als kulturelles Phänomen zu etablieren.
The Lumistella Company, die in 26 Ländern auf 5 Kontinenten mit über 90 Lizenznehmern tätig ist, wird von Dolphins Expertise in Medienarbeit, digitalem Marketing und Markenmanagement profitieren, um ihre Position in der IP-Branche zu stärken.
- Strategic partnership with a globally established brand operating in 26 countries
- Expansion of service offering through integrated marketing solutions
- Access to multiple revenue streams through various marketing channels
- Enhancement of Dolphin's portfolio with a major family entertainment brand
- None.
Insights
Dolphin secures valuable marketing partnership with Elf on the Shelf creator, expanding its entertainment client portfolio with a globally recognized brand.
Dolphin Entertainment has secured a strategic partnership with The Lumistella Company, creator of the globally recognized Elf on the Shelf® brand and its Santaverse™ ecosystem. This deal represents a solid client acquisition for Dolphin's marketing services division, with their agency 42West leading comprehensive strategic communications efforts while Shore Fire Media handles campaign-driven initiatives for a new book launch.
This partnership aligns perfectly with Dolphin's business model of providing integrated marketing solutions across its network of specialized agencies. The Lumistella Company, despite being family-owned, operates in 26 countries across 5 continents with over 90 licensees, making it a substantial client with global reach. The Elf on the Shelf® has evolved from a simple holiday tradition into a multi-faceted entertainment property with consumer products, experiences, and content.
For Dolphin, this win demonstrates the company's ability to attract established branded entertainment clients, potentially generating recurring revenue across multiple campaigns and initiatives. The partnership leverages Dolphin's full-service capabilities including media relations, digital marketing, and brand management – showcasing the company's integrated agency approach.
While financial terms weren't disclosed, partnerships with established entertainment properties typically represent valuable long-term client relationships rather than one-off projects. This adds a recognizable name to Dolphin's client roster and reinforces its position in the entertainment marketing space, particularly after being named Agency of the Year in 2025 according to the release.
Creator of The Elf on the Shelf® Santaverse™and Iconic Holiday Experiences
Selects 42West as Lead Agency for Strategic Campaign Execution, with
Additional Dolphin Agencies for Integrated Support
MIAMI, FL / ACCESS Newswire / July 9, 2025 / Dolphin (NASDAQ:DLPN), a leading force in entertainment marketing and content production, proudly announces that The Lumistella Company, the creator of the beloved The Elf on the Shelf® Santaverse™ and the official source for the stories of the enchanted world of Santa Claus, has selected Dolphin for a sweeping, company-wide partnership. Fueled by innovation and a forward-thinking approach to next-gen communications, this strategic collaboration will be spearheaded by 42West, further cementing Dolphin's position as a premier, all-encompassing provider of integrated marketing solutions for top tier entertainment brands.
As part of the partnership, Shore Fire Media is leading strategic, campaign-driven efforts for the launch of The Rise of Nicholas the Noble-a bold new entry into children's literature that reimagines the origin of Santa Claus. Written by Chanda A. Bell, co-creator of The Elf on the Shelf, the book takes young audiences on a sweeping adventure rooted in belief, bravery, and destiny.
By leveraging Dolphin's broad spectrum of capabilities, including media relations, digital marketing and brand management, the collaboration aims to expand The Lumistella Company's global footprint and ensure the brand's continued resonance with audiences worldwide. 42West will drive a comprehensive suite of strategic communications, cementing Santaverse™as a lasting cultural phenomenon across multiple platforms and elevating the executive profiles of co-CEOs and founders Chanda Bell and Christa Pitts.
Dolphin CEO Bill O'Dowd said, "We are thrilled to be partnering with The Lumistella Company and their portfolio of iconic Christmas brands. The Elf on the Shelf® is a beloved holiday tradition for millions of families, and we are excited to help amplify the company's family-friendly consumer products, immersive experiences and entertainment-based content. By combining our creative expertise and the trusted leadership of 42West, we are confident this collaboration will bring new opportunities and growth for The Lumistella Company."
"Our partnership with Dolphin Entertainment accelerates our evolution from a beloved family-owned brand to a global storytelling powerhouse-solidifying our place alongside the leaders of the IP industry, where we belong," said Chanda Bell, Co-founder, CEO and Santa's Chief Storyteller of The Lumistella Company. "We are honored to collaborate with them to share our visionary creations and help families create more joyful, meaningful moments together."
42West President Shawna Lynch added, "The Lumistella Company's commitment to creativity and storytelling, as well as their innate ability to build meaningful connections with their audience, aligns perfectly with 42West's mission. We are honored to work with the iconic brand, and we look forward to utilizing our PR and marketing expertise to further elevate the organization's portfolio of beloved characters and brands."
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ABOUT DOLPHIN
Named Agency of the Year in 2025 by New York's Observer, Dolphin (NASDAQ:DLPN) was founded in 1996 by Bill O'Dowd and has evolved from its origins as an Emmy-nominated television, digital and feature film content producer to a company with three dynamic divisions: Dolphin Entertainment, Dolphin Marketing and Dolphin Ventures.
Dolphin Entertainment: This legacy division, where it all began, has a rich history of producing acclaimed television shows, digital content and feature films. With high-profile partners like IMAX and notable projects including The Blue Angels, Dolphin Entertainment continues to set the standard in quality storytelling and innovative content creation.
Dolphin Marketing: Established in 2017, this division has become a powerhouse in public relations, influencer marketing, branding strategy, talent booking and special events. Comprising top-tier companies such as 42West, The Door, Shore Fire Media, Elle Communications, Special Projects, The Digital Dept., and Always Alpha, Dolphin Marketing serves a wide range of industries - from entertainment, music and sports to hospitality, fashion and consumer products.
Dolphin Ventures: This division leverages Dolphin's best-in-class cross-marketing acumen and business development relationships to create, launch and/or accelerate innovative ideas and promising products, events and content in our areas of expertise.
ABOUT THE LUMISTELLA COMPANY
CCA and B, LLC d/b/a The Lumistella Company is the company behind The Elf on the Shelf® Santaverse™, the official source for the stories of the enchanted world of Santa Claus. Family-owned and women-led since 2005, the company's portfolio includes a number of iconic Christmas brands, including: The Elf on the Shelf, Elf Pets, and Elf Mates. As a global company operating in 26 countries, on 5 continents with 90+ licensees, our purpose is to make joyful family moments possible around the world. To learn more about The Lumistella Company, please visit https://lumistella.com/.
Contact:
James Carbonara/HAYDEN IR
(646)-755-7412
james@haydenir.com
SOURCE: Dolphin Entertainment
View the original press release on ACCESS Newswire
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