Dolphin's Consortium of Best-in-Class PR and Marketing Agencies to Represent The Lumistella Company, Global Toy and Entertainment Brand
Rhea-AI Summary
Dolphin Entertainment (NASDAQ:DLPN) has secured a comprehensive partnership with The Lumistella Company, creator of The Elf on the Shelf® Santaverse™. The collaboration will be led by Dolphin's subsidiary 42West, focusing on strategic communications and brand expansion.
The partnership includes Shore Fire Media's campaign for the launch of "The Rise of Nicholas the Noble," a new children's book reimagining Santa's origin story. The collaboration aims to leverage Dolphin's integrated marketing capabilities to expand Lumistella's global presence and establish Santaverse™ as a cultural phenomenon.
The Lumistella Company, operating in 26 countries across 5 continents with over 90 licensees, will benefit from Dolphin's expertise in media relations, digital marketing, and brand management to strengthen its position in the IP industry.
Positive
- Strategic partnership with a globally established brand operating in 26 countries
- Expansion of service offering through integrated marketing solutions
- Access to multiple revenue streams through various marketing channels
- Enhancement of Dolphin's portfolio with a major family entertainment brand
Negative
- None.
Insights
Dolphin secures valuable marketing partnership with Elf on the Shelf creator, expanding its entertainment client portfolio with a globally recognized brand.
Dolphin Entertainment has secured a strategic partnership with The Lumistella Company, creator of the globally recognized Elf on the Shelf® brand and its Santaverse™ ecosystem. This deal represents a solid client acquisition for Dolphin's marketing services division, with their agency 42West leading comprehensive strategic communications efforts while Shore Fire Media handles campaign-driven initiatives for a new book launch.
This partnership aligns perfectly with Dolphin's business model of providing integrated marketing solutions across its network of specialized agencies. The Lumistella Company, despite being family-owned, operates in 26 countries across 5 continents with over 90 licensees, making it a substantial client with global reach. The Elf on the Shelf® has evolved from a simple holiday tradition into a multi-faceted entertainment property with consumer products, experiences, and content.
For Dolphin, this win demonstrates the company's ability to attract established branded entertainment clients, potentially generating recurring revenue across multiple campaigns and initiatives. The partnership leverages Dolphin's full-service capabilities including media relations, digital marketing, and brand management – showcasing the company's integrated agency approach.
While financial terms weren't disclosed, partnerships with established entertainment properties typically represent valuable long-term client relationships rather than one-off projects. This adds a recognizable name to Dolphin's client roster and reinforces its position in the entertainment marketing space, particularly after being named Agency of the Year in 2025 according to the release.
Creator of The Elf on the Shelf® Santaverse™and Iconic Holiday Experiences
Selects 42West as Lead Agency for Strategic Campaign Execution, with
Additional Dolphin Agencies for Integrated Support
MIAMI, FL / ACCESS Newswire / July 9, 2025 / Dolphin (NASDAQ:DLPN), a leading force in entertainment marketing and content production, proudly announces that The Lumistella Company, the creator of the beloved The Elf on the Shelf® Santaverse™ and the official source for the stories of the enchanted world of Santa Claus, has selected Dolphin for a sweeping, company-wide partnership. Fueled by innovation and a forward-thinking approach to next-gen communications, this strategic collaboration will be spearheaded by 42West, further cementing Dolphin's position as a premier, all-encompassing provider of integrated marketing solutions for top tier entertainment brands.
As part of the partnership, Shore Fire Media is leading strategic, campaign-driven efforts for the launch of The Rise of Nicholas the Noble-a bold new entry into children's literature that reimagines the origin of Santa Claus. Written by Chanda A. Bell, co-creator of The Elf on the Shelf, the book takes young audiences on a sweeping adventure rooted in belief, bravery, and destiny.
By leveraging Dolphin's broad spectrum of capabilities, including media relations, digital marketing and brand management, the collaboration aims to expand The Lumistella Company's global footprint and ensure the brand's continued resonance with audiences worldwide. 42West will drive a comprehensive suite of strategic communications, cementing Santaverse™as a lasting cultural phenomenon across multiple platforms and elevating the executive profiles of co-CEOs and founders Chanda Bell and Christa Pitts.
Dolphin CEO Bill O'Dowd said, "We are thrilled to be partnering with The Lumistella Company and their portfolio of iconic Christmas brands. The Elf on the Shelf® is a beloved holiday tradition for millions of families, and we are excited to help amplify the company's family-friendly consumer products, immersive experiences and entertainment-based content. By combining our creative expertise and the trusted leadership of 42West, we are confident this collaboration will bring new opportunities and growth for The Lumistella Company."
"Our partnership with Dolphin Entertainment accelerates our evolution from a beloved family-owned brand to a global storytelling powerhouse-solidifying our place alongside the leaders of the IP industry, where we belong," said Chanda Bell, Co-founder, CEO and Santa's Chief Storyteller of The Lumistella Company. "We are honored to collaborate with them to share our visionary creations and help families create more joyful, meaningful moments together."
42West President Shawna Lynch added, "The Lumistella Company's commitment to creativity and storytelling, as well as their innate ability to build meaningful connections with their audience, aligns perfectly with 42West's mission. We are honored to work with the iconic brand, and we look forward to utilizing our PR and marketing expertise to further elevate the organization's portfolio of beloved characters and brands."
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ABOUT DOLPHIN
Named Agency of the Year in 2025 by New York's Observer, Dolphin (NASDAQ:DLPN) was founded in 1996 by Bill O'Dowd and has evolved from its origins as an Emmy-nominated television, digital and feature film content producer to a company with three dynamic divisions: Dolphin Entertainment, Dolphin Marketing and Dolphin Ventures.
Dolphin Entertainment: This legacy division, where it all began, has a rich history of producing acclaimed television shows, digital content and feature films. With high-profile partners like IMAX and notable projects including The Blue Angels, Dolphin Entertainment continues to set the standard in quality storytelling and innovative content creation.
Dolphin Marketing: Established in 2017, this division has become a powerhouse in public relations, influencer marketing, branding strategy, talent booking and special events. Comprising top-tier companies such as 42West, The Door, Shore Fire Media, Elle Communications, Special Projects, The Digital Dept., and Always Alpha, Dolphin Marketing serves a wide range of industries - from entertainment, music and sports to hospitality, fashion and consumer products.
Dolphin Ventures: This division leverages Dolphin's best-in-class cross-marketing acumen and business development relationships to create, launch and/or accelerate innovative ideas and promising products, events and content in our areas of expertise.
ABOUT THE LUMISTELLA COMPANY
CCA and B, LLC d/b/a The Lumistella Company is the company behind The Elf on the Shelf® Santaverse™, the official source for the stories of the enchanted world of Santa Claus. Family-owned and women-led since 2005, the company's portfolio includes a number of iconic Christmas brands, including: The Elf on the Shelf, Elf Pets, and Elf Mates. As a global company operating in 26 countries, on 5 continents with 90+ licensees, our purpose is to make joyful family moments possible around the world. To learn more about The Lumistella Company, please visit https://lumistella.com/.
Contact:
James Carbonara/HAYDEN IR
(646)-755-7412
james@haydenir.com
SOURCE: Dolphin Entertainment
View the original press release on ACCESS Newswire
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