The Door Named Agency of Record for Palm Tree Crew Amid Lifestyle Brand's Expansion into Hospitality, Real Estate and Golf

(Moderate)

(Very Positive)

Rhea-AI Summary

Dolphin (NASDAQ:DLPN) announced that its integrated marketing agency The Door has been named agency of record for Palm Tree Crew, the lifestyle company co-founded by Kygo and Myles Shear, as Palm Tree Crew expands across live events, hospitality, branded residences, golf and consumer ventures.

The Door will handle strategic communications, media relations, executive visibility and brand storytelling across Palm Tree Crew’s portfolio, including Palm Tree Music Festival destinations, Palm Tree Residences Miami and the River Valley Ranch Golf Course near Aspen. Dolphin also highlighted its broader venture studio and marketing consortium platform.

News Market Reaction – DLPN

-1.79%

-1.79% Session close to close

In the Jul 21 session, DLPN declined 1.79%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

Recent insider filings showed Net Buying across 10 transactions, adding ownership context to this ag...

Analysis

Recent insider filings showed Net Buying across 10 transactions, adding ownership context to this agency appointment. Dolphin's prior news reactions were mixed; the absence of disclosed deal economics leaves the partnership's commercial contribution unquantified.

Key Figures

Founding Year: 1996 Residential Development: First Agency Ranking: #1 Agency of the Year +2 more

5 metrics

Founding Year 1996 Dolphin founded by Bill O'Dowd

Residential Development First Palm Tree Residences Miami

Agency Ranking #1 Agency of the Year Observer PR Power List in 2025

Ranking Year 2025 Observer PR Power List recognition

Announcement Date July 21, 2026 Agency-of-record announcement

Historical Context

5 past events · Latest: Jul 13 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jul 13	Emmy nominations	Positive	+2.8%	42West clients received multiple nominations for the 78th Emmy Awards.
Jul 08	Anime Expo campaigns	Positive	-1.9%	42West led communications campaigns for Nebula17, TOHO International and GKIDS.
Jul 01	Cannes Lions showing	Positive	-1.7%	Dolphin subsidiaries highlighted marketing capabilities at Cannes Lions 2026.
Jun 22	Studio launch	Positive	+7.3%	Dolphin and KYNETIC launched creator-led Graviteur Studios.
Jun 16	Tribeca film slate	Positive	-1.8%	42West supported 16 film and television titles at Tribeca.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Dolphin's recent general-news reactions diverged from the announcements' positive framing in three of five events, while two aligned positively.

Key Terms

agency of record, branded residences, venture studio

3 terms

agency of record financial

"The Door, a leading integrated marketing agency and part of Dolphin (NASDAQ:DLPN), today announced"

The agency of record is the primary outside firm a company appoints to handle its advertising, public relations or investor communications and is authorized to plan, buy and bill for most campaigns. Think of it as the company’s main communications contractor that keeps messaging consistent, manages media spending, and executes major campaigns. Investors care because that choice influences how clearly the company’s strategy and results are communicated, how marketing budget is used, and how market perception and demand may shift.

branded residences technical

"spanning hospitality, branded residences, golf, consumer ventures and premium live experiences"

Private homes or condominium units sold under a well-known hospitality or lifestyle brand, where the brand supplies design standards, marketing and often on-site management or services. Like buying a house that comes with a hotel’s name and staff, these arrangements change how units are marketed, used, maintained and resold, so the brand license, management contract and associated fees can affect expected income, costs and long-term value for investors.

venture studio financial

"Dolphin operates as both a venture studio-developing and investing in breakthrough content"

A venture studio is an organization that creates and grows multiple startup companies using shared people, capital and operational support, acting like a factory that assembles businesses from ideas. Investors care because studios concentrate experience and resources to move ideas faster, spread risk across several projects, and often hold larger early ownership, which can mean higher potential returns or clearer signs of which ventures will succeed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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07/21/2026 - 09:00 AM

Dolphin (NASDAQ:DLPN) agency to lead strategic communications as Palm Tree Crew grows its portfolio across live events, luxury hospitality, branded residences and golf

NEW YORK, NY / ACCESS Newswire / July 21, 2026 / The Door, a leading integrated marketing agency and part of Dolphin (NASDAQ:DLPN), today announced it has been named agency of record for Palm Tree Crew, the diversified lifestyle company co-founded by global music superstar Kygo and entrepreneur Myles Shear.

Palm Tree Crew has rapidly evolved beyond its globally recognized music festivals into a diversified lifestyle platform spanning hospitality, branded residences, golf, consumer ventures and premium live experiences.

Known for creating unforgettable destination events that blend world-class entertainment with elevated hospitality, Palm Tree Crew has expanded the Palm Tree Music Festival to sought-after destinations including the Hamptons, Aspen, Lake Tahoe, St. Barths and beyond. The company has recently broadened its footprint with Palm Tree Residences Miami, its first branded residential development, and the acquisition of River Valley Ranch Golf Course near Aspen, underscoring its long-term vision to build an integrated lifestyle ecosystem that bridges business, music and culture.

Under the partnership, The Door will lead strategic communications, media relations, executive visibility and brand storytelling across Palm Tree Crew's expanding portfolio of businesses and initiatives.

"Palm Tree Crew has become one of the most exciting lifestyle brands in the world because they've built something far bigger than a festival," said Charlie Dougiello, Co-Chief Executive Officer of The Door and Chief Innovation Officer, Executive Committee at Dolphin. "They've created a cultural platform that seamlessly blends music, hospitality, luxury travel, sports, real estate and consumer experiences. As the brand continues expanding into new categories, we're excited to help tell that story and further elevate Palm Tree Crew as one of the defining lifestyle companies of this generation."

Palm Tree Crew is a multi-vertical lifestyle brand focused on live entertainment, hospitality, real estate, premium collaborations, and venture capital. Through signature experiences, strategic partnerships and new hospitality ventures, the company continues to redefine how brands connect with audiences through premium entertainment and laid-back luxury.

As agency of record, The Door will support communications across Palm Tree Crew's expanding ecosystem, including festivals, hospitality, golf, branded residences, partnerships and future lifestyle ventures.

ABOUT DOLPHIN

Dolphin (NASDAQ:DLPN) is where cultural creation meets marketing execution. Founded in 1996 by Bill O'Dowd, Dolphin operates as both a venture studio-developing and investing in breakthrough content, products, and experiences-and a marketing consortium, featuring leading agencies across every communications discipline.

At its core, the venture studio creates, produces, finances, markets, and promotes new businesses and cultural ideas - ranging from acclaimed film, television, and digital content to consumer goods, live events and partnerships that define entertainment and lifestyle. Surrounding this entrepreneurial engine, Dolphin's marketing prowess brings together best-in-class firms including 42West, The Door, Shore Fire Media, Elle Communications, Special Projects and The Digital Dept. Together, this collective delivers unmatched cross-marketing expertise and relationships across every vertical of pop culture - from film, television, music, influencers, sports, hospitality, and fashion to consumer brands and purpose-driven initiatives. Dolphin marketing has been the recipient of many accolades, including #1 Agency of the Year on the Observer PR Power List in 2025, The PR Net 100, and the PR News Elite 120.

Contact:
James Carbonara
HAYDEN IR
(646)-755-7412
james@haydenir.com

SOURCE: Dolphin Entertainment

View the original press release on ACCESS Newswire

FAQ

What did Dolphin (NASDAQ:DLPN) announce on July 21, 2026 regarding Palm Tree Crew?

Dolphin announced that its agency The Door was named agency of record for Palm Tree Crew. According to Dolphin, The Door will manage strategic communications, media relations, executive visibility and brand storytelling across Palm Tree Crew’s expanding portfolio of festivals, hospitality, golf and branded residences.

How will The Door support Palm Tree Crew as agency of record for DLPN’s client?

The Door will lead Palm Tree Crew’s strategic communications, media outreach and brand storytelling efforts. According to Dolphin, this includes supporting Palm Tree Crew’s music festivals, hospitality projects, golf assets, branded residences, partnerships and future lifestyle ventures as the lifestyle platform broadens across multiple categories.

What is Palm Tree Crew and how is it expanding its lifestyle platform?

Palm Tree Crew is a multi-vertical lifestyle brand co-founded by Kygo and Myles Shear. According to Dolphin, it has grown from music festivals into hospitality, branded residences, golf, consumer ventures and premium live experiences, including Palm Tree Residences Miami and the River Valley Ranch Golf Course near Aspen.

Does Palm Tree Crew’s golf course acquisition involve Dolphin (NASDAQ:DLPN) directly?

Palm Tree Crew acquired the River Valley Ranch Golf Course near Aspen as part of its lifestyle ecosystem. According to Dolphin, this golf acquisition is one of Palm Tree Crew’s assets, while Dolphin’s role is providing marketing services through The Door as agency of record.

What businesses and agencies are included in Dolphin’s marketing consortium for DLPN investors?

Dolphin operates a marketing consortium featuring agencies such as The Door, 42West, Shore Fire Media, Elle Communications, Special Projects and The Digital Dept. According to Dolphin, these firms provide cross-marketing expertise across film, television, music, influencers, sports, hospitality, fashion and consumer brands.

How does Dolphin describe its overall business model and venture studio strategy?

Dolphin describes itself as a venture studio and marketing platform focused on cultural creation and execution. According to Dolphin, it develops, produces, finances, markets and promotes content, products, live events and consumer experiences, then supports them with integrated marketing services from its network of specialized agencies.