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After 125 Years, the World’s Pineapple Leader Officially Takes a Stand: Yes, (Fresh) Pineapple Belongs on a Pizza

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Dole (NYSE:DOLE) is celebrating International Pineapple Day on June 27 and its 125th Pineapple Crowning Anniversary by finally declaring that fresh pineapple belongs on pizza. The company highlights its long pineapple heritage and launches a new Epic Luau Pizza recipe featuring fresh DOLE Pineapple.

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News Market Reaction – DOLE

-2.75%
-2.75% Session close to close

In the Jun 25 session, DOLE declined 2.75%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement leverages DOLE’s 125-year pineapple heritage with a themed pizza campaign to reinf...
Analysis

This announcement leverages DOLE’s 125-year pineapple heritage with a themed pizza campaign to reinforce brand relevance rather than near‑term earnings. Past news often saw muted follow‑through, so execution and volume trends around such promotions remain key to watch.

Key Figures

Years in pineapple business: 125 years International Pineapple Day: June 27 Pineapple anniversary: 125th Pineapple Crowning Anniversary
3 metrics
Years in pineapple business 125 years Dole’s history as a pineapple producer
International Pineapple Day June 27 Date of the themed marketing celebration
Pineapple anniversary 125th Pineapple Crowning Anniversary Branded milestone used in the campaign

Historical Context

5 past events · Latest: Jun 17 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Jun 17 Community initiative Positive -2.1% Launch of Honduras community center funded by successful Colada Royale pineapple product.
Jun 11 Marketing campaign Positive -1.5% Expanded global Minecraft healthy gaming campaign with strong prior engagement metrics.
May 14 Index inclusion Positive -1.3% Planned inclusion in several MSCI indexes following the May 2026 review.
May 11 Quarterly earnings Neutral +2.2% Q1 2026 results with revenue growth, stable guidance and continued capital returns.
Apr 27 Investor conferences Neutral -1.6% Announcement of management participation in several upcoming investor conferences.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent history shows DOLE often trading lower after generally positive corporate news, with earnings the main instance of a more constructive reaction.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Dole Food Company uses International Pineapple Day on June 27
and its 125th Pineapple Crowning Anniversary
to settle one of the food industry’s most contentious debates

CHARLOTTE, N.C., June 25, 2026 (GLOBE NEWSWIRE) -- Dole Food Company is marking International Pineapple Day on June 27 with more than just a nod to one of the world’s most beloved tropical fruits. The company is celebrating 125 years in the pineapple business, honoring James Drummond Dole’s legacy of transforming the pineapple from island fields to kitchens and tables around the world.

From its earliest roots in Hawaii to its global leadership today, Dole has played a defining role in making pineapple a household staple. Over the past century and a quarter, the company has helped transform the peculiar, spiked fruit from a rare delicacy into an everyday symbol of freshness, flavor, good nutrition and aloha.

But throughout its iconic pineapple history, the produce leader has sidestepped one of the culinary community’s longest-running and most contentious debates by refusing to answer the one question that foodies, pineapple lovers and much of the pizza-eating public really wants to know.

Does pineapple belong on a pizza? 

For years, Dole has chosen to focus on the many ways fresh produce can elevate a pizza, from cauliflower crusts to toppings like bell peppers, mushrooms, potatoes, spinach, arugula, olives and onions. The company even went as far as develop a breakfast pizza featuring DOLE® Bananas, Raspberries, Mandarin Oranges and Greek yogurt, and a dessert pizza made with DOLE® Pineapple, Strawberries, Raspberries and dark chocolate chips.

But with this year’s 125th Pineapple Crowning Anniversary, Dole is finally addressing the issue head-on.  

“At Dole, our primary mission has always been to encourage more Americans to adopt and reap the rewards of a produce-rich diet by making fresh fruits and vegetables easy, delicious and infinitely tastier and more fun,” said Bil Goldfield, director of communications for Dole Food Company. “So, with this in mind, the definitive answer is yes. Of course we’re going to advocate for fresh pineapple on pizza!”

“I can say definitively that Dole Food Company is clearly and officially in the ‘fresh-pineapple-belongs-on-a-pizza’ camp.”

In honor of today’s announcement, Dole is releasing a new Epic Luau Pizza recipe made with a hot honey drizzle, sliced jalapeño, sweet Vidalia onions and fresh DOLE® Pineapple. The dish can be made with plant-based luncheon meat instead of ham to keep it vegetarian.

As Dole celebrates 125 years of pineapple leadership, the company remains focused on its broader mission: encouraging healthier eating habits by making fresh fruits and vegetables more accessible, enjoyable and relevant in everyday life.

Whether enjoyed fresh, grilled, blended, baked or yes, even on pizza, pineapple continues to prove its place as one of the most versatile fruits in the world.

Check www.dole.com/125 for details on Dole’s 125th Pineapple Crowning Anniversary. Use hashtags #DolePineapples, #DolePineapples125 and #PineapplesForTheFuture.

About Dole Food Company
Dole Food Company, Inc., is one of the world's largest producers and marketers of high-quality produce. Dole is an industry leader in many of the products it sells, as well as in nutrition education.

In addition to its 125th year of DOLE® Pineapples, 2026 marks the 175th anniversary of Dole Food Company which traces its roots back to 1851. For more information, please visit www.dole.com.

Media Contacts:

Bob Ochsner 
Sophia’s Choice for Dole
(949) 233-0984

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e70267d1-65f6-4fbb-a0bc-9998a86a0760


FAQ

What did Dole (NYSE:DOLE) announce about pineapple on pizza on June 25, 2026?

Dole announced it officially supports fresh pineapple as a pizza topping. According to Dole, the company is now clearly in the “fresh-pineapple-belongs-on-a-pizza” camp as part of its 125th Pineapple Crowning Anniversary celebration and International Pineapple Day activities.

How is Dole (NYSE:DOLE) celebrating its 125th Pineapple Crowning Anniversary in 2026?

Dole is celebrating 125 years in the pineapple business with special International Pineapple Day activities. According to Dole, the anniversary honors James Drummond Dole’s legacy and highlights pineapple’s evolution from a rare delicacy to a globally recognized symbol of freshness, flavor and good nutrition.

What is Dole’s Epic Luau Pizza recipe announced in June 2026?

The Epic Luau Pizza is a new Dole recipe featuring fresh DOLE Pineapple. According to Dole, it includes hot honey drizzle, sliced jalapeño, sweet Vidalia onions and can use plant-based luncheon meat instead of ham to keep the pizza vegetarian-friendly.

What is Dole’s mission behind promoting fresh pineapple on pizza in 2026?

Dole’s mission is to encourage more Americans to adopt a produce-rich diet. According to Dole, promoting fresh pineapple on pizza supports its goal of making fruits and vegetables easy, delicious and fun, while keeping them relevant in everyday meals like pizza.

Where can consumers find more information about Dole’s 125th Pineapple Crowning Anniversary?

Consumers can find more information at Dole’s dedicated anniversary webpage. According to Dole, details about the 125th Pineapple Crowning Anniversary are available at www.dole.com/125, along with ways to engage using hashtags like #DolePineapples125 and #PineapplesForTheFuture.