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Dillon Clinches Pro Title as Ski-Doo Riders Close ISOC Snocross Season Strong in Duluth

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Ski-Doo (TSX: DOO, NASDAQ: DOO) closed the 2025–26 ISOC Snocross National season in Duluth with multiple championships, race wins, and podium sweeps.

Highlights: Crayden Dillon won the Pro Class Championship, Jordan Lebel won Saturday's Pro race and finished second overall, and Victoria Dillon swept Duluth to finish second in Pro AM Women.

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News Market Reaction – DOO

+2.57%
+2.57% Session close to close

In the Apr 9 session, DOO gained 2.57%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights strong competitive results for Ski-Doo racers, reinforcing BRP’s brand ...
Analysis

This announcement highlights strong competitive results for Ski-Doo racers, reinforcing BRP’s brand positioning in performance snocross events. Recent history shows a mix of financial milestones, community programs, and product launches, with earnings-related news having the clearest price impact. Investors tracking this update may focus on how sustained racing success supports product perception and demand over time, while monitoring future earnings releases and guidance to see whether such brand momentum translates into revenue and profitability trends.

Historical Context

5 past events · Latest: Apr 01 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Apr 01 Community grant program Positive +1.2% Snow PASS grant program continuation and funding impact update.
Mar 26 Earnings results Positive +3.5% Q4 and FY26 revenue growth, higher EBITDA, dividend increase and guidance.
Mar 20 Design challenge winners Positive -0.6% Announcement of international design challenge winners and internships.
Mar 19 Earnings call preview Neutral -0.2% Notification of upcoming Q4 and full-year FY26 results presentation.
Mar 17 Product collaboration launch Positive -1.1% Launch of MeatEater Defender custom hunting rig with partner features.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent news shows modest positive reactions to operational and community updates, with stronger moves on earnings and occasional divergences on product/marketing items.

Recent Company History

Over recent weeks, BRP Inc. has highlighted community, financial, and product milestones. On Mar 26, 2026, Q4 and FY26 results showed revenue growth and higher EBITDA, with the stock up 3.45%. The Apr 1, 2026 Snow PASS program update, totaling over CAD $1.2M to 240 projects, saw shares rise 1.24%. Design and product news in March produced smaller, sometimes negative moves. Today’s racing-focused Ski-Doo headline fits the pattern of brand-building news alongside a stock already trading near its 52-week high.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Crayden Dillion, Ski-Doo pro rider, was flying high all weekend in Duluth, Minnesota, at the ISOC Snocross National. (CNW Group/BRP Inc.)

  • Crayden Dillon — Wins Friday, finishes second Saturday, captures Pro Championship
  • Jordan Lebel — Second Friday, wins Saturday, finishes second in Pro Championship
  • Victoria Dillon — Wins both races, finishes second in Pro AM Women Championship

VALCOURT, QC, April 8, 2026 /PRNewswire/ - Ski-Doo, iconic brand of BRP Inc. (TSX: DOO) (NASDAQ: DOO), is proud to share that its racers closed the ISOC Snocross National season in commanding fashion this weekend in Duluth, Minnesota, delivering championship performances, race wins, and podium sweeps to cap a standout winter.

Crayden Dillon secured the biggest prize, the Pro Class Championship after a close, hard-fought victory on Friday night, followed by a solid qualifying effort and second-place finish on Saturday to lock up the title. Dillon, last year's Pro-Lite Champion, was under constant pressure in the final rounds and delivered when it mattered most to claim the sport's top honor in his first season at the Pro level.

Jordan Lebel, Ski-Doo pro racer, claimed Saturday’s win in dominant fashion at the Duluth Snocross National. (CNW Group/BRP Inc.)

Saturday night belonged to Jordan Lebel, who turned in a dominant performance to capture the final Pro Class win of the season and secure second overall in the championship standings, closing the year with momentum and authority.

Victoria Dillion, Ski-Doo pro racer, took both Pro AM Women’s wins at the ISOC National in Duluth. (CNW Group/BRP Inc.)

Momentum in Pro AM Women competition belonged to Victoria Dillon who capped an exceptional season with back-to-back wins in Duluth and second overall in the championship. Her weekend sweep underscored a season defined by consistency, speed, and championship-caliber execution.

A Podium sweep for Ski-Doo riders with Victoria Dillion, Naeli Lebel and Kendall Rose on Friday, at the ISOC Snocross National in Duluth, Minnesota. (CNW Group/BRP Inc.)

Ski-Doo riders also delivered across the depth of the field. In Pro-Lite, Drew Freeland earned third overall in the championship, narrowly missing a Friday night win, while Kellen Chapuran captured a Saturday night podium. In the Sport class, Ski-Doo racers dominated, with Jimmy Stanisich, Kamden Duffy, and Justin Blazevic sweeping the championship standings. The weekend featured additional podium sweeps, highlighted by Friday night wins from Stanisich and a Saturday night victory by Tavin Knudson.

As the snow settles on the 2025–26 season, Ski-Doo exits Duluth with championships secured, momentum built, and a clear statement heading into next winter.

Follow Ski-Doo Racing on Instagram and Facebook and to learn more about all Ski-Doo models visit www.ski-doo.com

About BRP

BRP Inc. is a global leader in the world of powersports products and powertrains, built on over 80 years of ingenuity, innovation, and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on- and off-road vehicles, Quintrex boats as well as Rotax engines for karts, recreational aircraft and jet boats, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its product lines with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Headquartered in Quebec, Canada, BRP had annual sales of CA$8.4 billion from over 110 countries and employed close to 17,000 driven, resourceful people as of January 31, 2026.

www.brp.com
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Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Quintrex and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/dillon-clinches-pro-title-as-ski-doo-riders-close-isoc-snocross-season-strong-in-duluth-302737511.html

SOURCE BRP Inc.

FAQ

How did Ski-Doo (DOO) perform at the ISOC Snocross finale in Duluth on April 8, 2026?

Ski-Doo riders secured multiple championships and race wins at the Duluth finale. According to Ski-Doo, Crayden Dillon claimed the Pro Class Championship, Jordan Lebel won Saturday's Pro race, and Victoria Dillon swept both Pro AM Women races.

What did Crayden Dillon achieve for Ski-Doo (DOO) in the 2025–26 ISOC season?

Crayden Dillon won the 2025–26 Pro Class Championship for Ski-Doo. According to Ski-Doo, he won Friday's Duluth race and finished second Saturday to lock up the title in his first Pro-level season.

What was Jordan Lebel's result for Ski-Doo (DOO) at the Duluth races and in the season standings?

Jordan Lebel won the final Pro Class race in Duluth and finished second overall in the championship. According to Ski-Doo, his Saturday victory closed the season with strong momentum and secured second place in standings.

How did Victoria Dillon finish the Pro AM Women championship for Ski-Doo (DOO)?

Victoria Dillon swept both Duluth races and finished second in the Pro AM Women championship. According to Ski-Doo, her back-to-back wins highlighted a season of consistent podium results and championship-level performance.

Which Ski-Doo riders placed across other classes at the 2025–26 ISOC season finale in Duluth?

Ski-Doo riders posted podiums across Pro-Lite and Sport classes in Duluth. According to Ski-Doo, Drew Freeland finished third overall in Pro-Lite, Kellen Chapuran podiumed Saturday, and Sport class racers swept the standings.

What does Ski-Doo (DOO) say about momentum heading into the 2026–27 season after Duluth?

Ski-Doo says the Duluth results leave the program with championships secured and momentum into next winter. According to Ski-Doo, the weekend's wins and podiums provide a strong foundation for the upcoming season.