Ski-Doo Announces the Return of the Snow PASS Program, Reinforcing Commitment to Responsible Riding and the Future of Snowmobiling

Ski-Doo (TSX: DOO / NASDAQ: DOO) announced the return of the Snow PASS grant program on April 1, 2026, reinforcing its commitment to responsible riding and trail access.

Rhea-AI Summary

Ski-Doo (TSX: DOO / NASDAQ: DOO) announced the return of the Snow PASS grant program on April 1, 2026, reinforcing its commitment to responsible riding and trail access. The program has delivered over CAD $1.2 million to more than 240 projects to date.

For 2026–27, eligible nonprofits can apply for grants up to $5,000 (local currency) from April 1–July 31, 2026, with funding decisions by September 15, 2026.

Argus Apr 1 session

+1.24% close to close Open Argus

Details

News Market Reaction – DOO

In the Apr 1 session, DOO gained 1.24%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights BRP’s continued investment in the snowmobiling ecosystem through the Sn...

Analysis

This announcement highlights BRP’s continued investment in the snowmobiling ecosystem through the Snow PASS program, which has delivered over CAD $1.2 million across more than 240 projects. It reinforces themes of responsible riding, environmental stewardship, and long-term access to trails. In the context of recently reported FY26 revenue of $8,442.7M, the initiative complements financial growth with community-focused strategy. Investors may watch how such programs support brand loyalty and long-term demand.

Key Figures

Snow PASS funding: CAD $1.2 million Community projects: over 240 projects Grant size: up to $5,000 +5 more

Snow PASS funding

CAD $1.2 million

Total funding delivered since program introduction

Community projects

over 240 projects

Community-led projects supported by Snow PASS across North America

Grant size

up to $5,000

Maximum grant available per eligible club or organization in 2026–27 season

Application window

Apr 1–Jul 31, 2026

Online application period for Snow PASS grants

Funding decisions date

Sep 15, 2026

Expected announcement date for Snow PASS funding decisions

Q4 FY26 revenue

$2,457.3M

Quarterly revenue, +16.0% year-over-year

FY26 revenue

$8,442.7M

Full-year FY26 revenue, +6.8% year-over-year

Q4 normalized EBITDA

$363.8M

Q4 FY26 normalized EBITDA, +47.3% year-over-year

Historical Context

5 past events · Latest: Mar 26

5 events

1. Mar 26

   Earnings results

   24h Move

   +3.5%

   Reported strong Q4 and FY26 growth, higher EBITDA, dividend hike, and guidance.

2. Mar 20

   Design competition

   24h Move

   -0.6%

   Announced winners of international design challenge and related internship prizes.

3. Mar 19

   Earnings preview

   24h Move

   -0.2%

   Notified investors of upcoming Q4 and full-year FY26 results call and webcast.

4. Mar 17

   Product launch

   24h Move

   -1.1%

   Unveiled MeatEater Defender custom vehicle targeting hunting and conservation use.

5. Mar 05

   Earnings preview

   24h Move

   -3.4%

   Announced date and access details for FY26 results conference call and release.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

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VALCOURT, QC, April 1, 2026 /PRNewswire/ - Ski-Doo, iconic brand of BRP Inc. (TSX: DOO) (NASDAQ: DOO), along with its strong dealer network, is proud to reignite its commitment to the snowmobiling community with the return of the Ski-Doo Snow PASS Program, a grant initiative dedicated to Protecting, Accessing, Sustaining, and Supporting the places and people that make winter playgrounds possible.

"We recognize the countless hours local clubs and volunteers dedicate to making our sport possible. They maintain trails, support continued access, and protect the playgrounds we all enjoy," stated David Baker, Vice President and General Manager, Powersports, North America at BRP. "As an industry leader, BRP has a responsibility to help protect and sustain those playgrounds. That's why we're proud to introduce the SNOW P.A.S.S. program for the next season, providing direct financial support to local clubs and trail organizations."

Since its introduction, Snow PASS has delivered more than CAD $1.2 million in funding and helped bring over 240 community-led projects to life across North America. These projects continue to enhance trail systems, improve access, and ensure hundreds of thousands of riders can explore the snow safely and responsibly.

2026–27 Funding Opportunities

For the upcoming season, eligible national, provincial, state, and local nonprofit clubs or community organizations can apply for grants of up to $5,000* to support initiatives that:

• Protect, maintain, or expand access to riding areas
• Improve trail infrastructure, grooming, and signage
• Strengthen club revitalization and volunteer engagement
• Increase accessibility and welcome new riders into the sport

*In their local currency.

Applications Open Now

Applications will be accepted online from April 1 through July 31, 2026, with funding decisions announced by September 15, 2026. Organizations with previously submitted but unfunded proposals are encouraged to apply again.

How to Apply

Applications can be submitted through the following regional links starting April 1st, 2026:

• Canada (English): ski-doo.com/ca/en/snow-pass-grant-program.html
• Canada (French): ski-doo.com/ca/fr/programme-de-financement-pass.html
• United States: ski-doo.com/us/en/snow-pass-grant-program.html

Supporting a Safer, More Sustainable Future

Through initiatives like Snow PASS, Ski-Doo continues to lead efforts to protect winter access and the long-term health of the sport. This initiative also reflects BRP's broader commitment to responsible riding and preserving access to the outdoors for future generations through its Responsible Rider program, which promotes safe riding behaviors, environmental stewardship, and respect for local communities.

By supporting clubs, improving trail infrastructure, and expanding access, Ski-Doo brings these responsible riding principles to life, ensuring snowmobiling remains safe, fun, and accessible, today and for decades to come.

About BRP
BRP Inc. is a global leader in the world of powersports products and powertrains, built on over 80 years of ingenuity, innovation, and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on- and off-road vehicles, Quintrex boats as well as Rotax engines for karts, recreational aircraft and jet boats, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its product lines with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Headquartered in Quebec, Canada, BRP had annual sales of CA$8.4 billion from over 110 countries and employed close to 17,000 driven, resourceful people as of January 31, 2026.

www.brp.com
LinkedIn

Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Quintrex and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

View original content to download multimedia:https://www.prnewswire.com/news-releases/ski-doo-announces-the-return-of-the-snow-pass-program-reinforcing-commitment-to-responsible-riding-and-the-future-of-snowmobiling-302731387.html

SOURCE BRP Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is the Ski-Doo Snow PASS program announced April 1, 2026 (DOO)?

The Snow PASS program is a grant initiative providing community funding for snowmobiling access and conservation. According to the company, it has delivered over CAD $1.2 million to more than 240 community projects to support trails and safety.

How much funding can organizations apply for under Snow PASS 2026–27 (DOO)?

Eligible groups can apply for grants of up to $5,000 in their local currency for the 2026–27 season. According to the company, grants support trail maintenance, infrastructure, volunteer engagement, and rider accessibility projects.

What are the Snow PASS application dates for Ski-Doo in 2026 (DOO)?

Applications open April 1 and close July 31, 2026, with funding decisions by September 15, 2026. According to the company, previously submitted but unfunded proposals are encouraged to reapply for consideration.

Who is eligible to apply for Ski-Doo Snow PASS grants in 2026 (DOO)?

Eligible applicants include national, provincial, state, and local nonprofit clubs or community organizations. According to the company, grants target groups that protect access, improve grooming and signage, and strengthen volunteer engagement.

What types of projects does Ski-Doo Snow PASS prioritize for 2026 grants (DOO)?

The program prioritizes projects that protect access, improve trail infrastructure and grooming, and boost club revitalization and volunteer engagement. According to the company, projects that increase accessibility and welcome new riders are also eligible.

How does the Snow PASS program reflect Ski-Doo's broader strategy (DOO)?

Snow PASS supports Ski-Doo's responsible riding and stewardship objectives by funding community-led trail and safety projects. According to the company, the initiative ties into its Responsible Rider program promoting safety, environmental stewardship, and community respect.