BRP Wraps Up a Successful Club BRP 2026

Rhea-AI Summary

BRP Inc. (NASDAQ: DOOO) concluded its Club BRP 2026 event, hosting over 4,100 dealers and distributors from 81 countries in Boston. The company unveiled its 2026 product lineup, featuring the new Can-Am Outlander Electric ATV, next-generation Can-Am Defender, and enhanced Sea-Doo watercraft models.

Key highlights include the expansion of BRP's electric powersports offering, significant upgrades to the Can-Am off-road lineup, and improved Sea-Doo connectivity features. The company also recognized outstanding dealers across North America, with Sheridan Powersports earning U.S. Dealer of the Year for Can-Am ATVs and side-by-sides.

Additionally, BRP launched the Responsible Rider Masterclass for dealers, a free online training program developed with Tread Lightly! to promote safe and responsible riding practices.

Positive

• Launch of new Can-Am Outlander Electric ATV expanding electric vehicle portfolio
• Introduction of next-generation Can-Am Defender with complete overhaul
• Enhanced Sea-Doo product line with improved connectivity and increased horsepower options
• Strong dealer network presence across 81 countries

Negative

• None.

Insights

Powersports Industry Analyst

BRP advances electrification strategy with new Outlander Electric ATV while refreshing key product lines across brands.

BRP's Club BRP 2026 event reveals a strategic product roadmap that continues to advance the company's electrification initiatives while refreshing key product lines. The introduction of the Can-Am Outlander Electric ATV marks a significant expansion of BRP's electric vehicle portfolio, now spanning multiple product categories. This demonstrates commitment to their modular Rotax E-Power platform strategy, creating economies of scale across snowmobiles, motorcycles, and now ATVs.

The complete redesign of the Can-Am Defender, one of their core utility-recreational vehicles, shows BRP's focus on maintaining leadership in high-margin segments. The company is also expanding into new niches with the Outlander MAX 6x6 and introducing industry-first semi-active suspension technology on ATVs, which should command premium pricing.

On the marine side, Sea-Doo's standardization of the 10.25" touchscreen on premium models and horsepower increases for Switch pontoons represent BRP's typical incremental improvement strategy. The touchscreen integration particularly aligns with broader consumer expectations for connected vehicles and creates opportunities for software-based revenue streams.

The Responsible Rider Masterclass initiative addresses growing regulatory concerns around powersports access and safety. This proactive approach to stewardship helps protect market access to trails and waterways - critical infrastructure for powersports sales - while strengthening dealer relationships and enhancing customer experience. Overall, BRP continues to execute its well-established strategy of technological innovation, product diversification, and expanding its dealer network engagement.

With Global 2026 Product Reveal, Dealer of the Year Recognitions and Responsible Rider Masterclass Launch for Dealers

VALCOURT, QC, Sept. 12, 2025 /PRNewswire/ - BRP Inc. (TSX: DOO) (NASDAQ: DOOO) just held its largest event of the year, Club BRP 2026, welcoming more than 4,100 dealers and distributors from 81 countries in person and online to attend the global reveal of BRP's 2026 Can-Am and Sea-Doo product news. During the event taking place from August 17 to 19 in Boston, Massachusetts, BRP also recognized dealers and distributors within its network for their outstanding work and launched the dealer-specific Responsible Rider Masterclass to continue promoting safe riding across the powersports industry.

Product Key Takeaways

BRP sustained its momentum in driving innovation with the launch of several industry-firsts and breakthrough, purposeful products.

BRP is expanding its global electric powersports offering with the launch of the all-new 2026 Can-Am Outlander Electric. The electric all-terrain vehicle (ATV) is powered by the same in-house, modular Rotax E-Power powerpack as the Ski-Doo and Lynx electric snowmobiles launched in 2023 and the Can-Am Pulse and Can-Am Origin electric motorcycles launched in 2024.

Can-Am is changing the utility and recreational side-by-side landscape with the next generation of its Can-Am Defender. The iconic workhorse receives a ground-up overhaul, further solidifying its position as one of the most capable, versatile and reliable utility-recreational side-by-side vehicles (SSV) on the market.

Can-Am is also breaking new ground in the rest of its off-road lineup with the launch of the Outlander MAX 6x6, the Maverick R X rc and the first ATV with semi-active suspension.

On the road, Can-Am is refining the riding experience with fresh colors, more than 250 innovative accessories and new product offerings on the Can-Am Spyder, Ryker and Canyon.

Sea-Doo is ramping up personal watercraft (PWC) connectivity and boosting horsepower on its Switch pontoons. The intuitive 10.25" touchscreen is now standard equipment on the 2026 RXT-X, FishPro Trophy, Wake Pro and Explorer Pro, while the 300 hp Rotax 1630 ACE engine and a larger fuel tank are now available on certain 18' and 21' Sea-Doo Switch models.

Recognizing Top Dealers and Distributors from BRP's Global Network

While together in Boston, BRP recognized its top-of-the-line dealer and distributor network through annual awards, recognizing outstanding achievements, excellent customer service, local market share performance and overall retail success. For North America, BRP was pleased to announce the following as its 2025 Dealers of the Year for Can-Am and Sea-Doo:

• Can-Am ATVs and SSVs
  • National Dealer of the Year – Canada: Powerstore Inc. from Saint John, New Brunswick
  • National Dealer of the Year – U.S.: Sheridan Powersports from Sheridan, Wyoming
• Can-Am Three-Wheel Vehicle
  • National Dealer of the Year – Canada: Jean Morneau Rivière-du-Loup from Rivière-du-Loup, Québec
  • National Dealer of the Year – U.S.: Roberts Sports of Malone LLC from Malone, New York
• Sea-Doo PWC and Pontoon
  • National Dealer of the Year – Canada: Banner Recreation and Marine from Kelowna, British Columbia
  • National Dealer of the Year – U.S.: Ride Now Powersports Chandler from Chandler, Arizona

Sheridan Powersports was chosen as Can-Am's all-terrain vehicles and side-by-side vehicles U.S. Dealer of the Year for their dedication to delivering a superior customer experience every day. "This award is a big deal for our team and really speaks to the hard work and passion everyone brings to the dealership every day – from sales and finance to parts and service. We're proud of what we've achieved together and we're incredibly grateful to our customers and community," says Anthony Brownlee from Sheridan Powersport.

David Baker, Vice-President, General Manager, Powersports North America, said, "We have the best retail network in the industry, hands down, and we are privileged to count on their passion to serve our customers. As the leader of the industry, our aim is to be the most customer-centric partner, elevating the ownership experience with the BRP brands, and our dealer event is about sharing this direction. It's especially a privilege of mine to recognize the top of the top through our Dealer of the Year awards and to celebrate their outstanding accomplishments together."

In addition to dealers in Canada and the U.S., BRP gave 58 awards to dealers and distributors in the Latin America and Asia-Pacific regions, as well as distributors from EMEA.

Launching the Responsible Rider Masterclass for Dealers

BRP believes that elevating customers' experience with the fundamentals of safe and responsible riding, along with protecting our playgrounds, is key to ensuring the future of powersports, and its dealer network is at the heart of this mission.

The Responsible Rider Masterclass is a free series of online training that aims to empower riders of the global powersports community to ride safely and responsibly, to look out for each other and to safeguard trails and playgrounds. Developed in partnership with Tread Lightly!, a U.S.-based nonprofit organization dedicated to promoting responsible outdoor recreation, the program first launched in early 2025 for riders worldwide.

At Club BRP 2026, BRP expanded this movement with the launch of a dealer-specific edition of the Responsible Rider Masterclass. Tailored to the business reality of BRP's dealers and distributors, these 15-minute courses cover Off-Road, Water and On-Road playgrounds, with Snow coming soon. They provide practical tools for dealer teams to drive up their customer experience, strengthen their expertise, and reinforce their leadership role in responsible recreation. By embracing the Responsible Rider Masterclass, both riders and dealers are joining forces to protect long-term access to trails, waterways and playgrounds, while building a stronger future for powersports.

About BRP

BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Quintrex boats, and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its lines of products with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric models for its existing product lines. Headquartered in Quebec, Canada, BRP had annual sales of CA$7.8 billion from over 130 countries and employed approximately 16,500 driven, resourceful people as of January 31, 2025.

www.brp.com
@BRPNews

Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Quintrex, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

View original content to download multimedia:https://www.prnewswire.com/news-releases/brp-wraps-up-a-successful-club-brp-2026-302554609.html

SOURCE BRP Inc.

FAQ

What new products did BRP (NASDAQ: DOOO) announce at Club BRP 2026?

BRP announced several new products including the 2026 Can-Am Outlander Electric ATV, next-generation Can-Am Defender, Outlander MAX 6x6, Maverick R X rc, and enhanced Sea-Doo watercraft models with improved connectivity features.

Who won BRP's U.S. Dealer of the Year award for Can-Am ATVs and SSVs in 2025?

Sheridan Powersports from Sheridan, Wyoming won the U.S. Dealer of the Year award for Can-Am ATVs and side-by-side vehicles.

What is BRP's Responsible Rider Masterclass program?

The Responsible Rider Masterclass is a free online training program developed with Tread Lightly!, offering 15-minute courses for dealers covering Off-Road, Water and On-Road playgrounds to promote safe and responsible riding.

How many dealers and distributors attended BRP's Club BRP 2026 event?

Over 4,100 dealers and distributors from 81 countries attended the event both in person and online in Boston, Massachusetts.