Launched: Elliman Private Listings

Rhea-AI Summary

Douglas Elliman (NYSE:DOUG), one of the largest residential real estate brokerages in the US, has launched Elliman Private Listings, an exclusive invitation-only platform designed for luxury property sellers. The platform gives access to Douglas Elliman's network of over 6,600 agents and their qualified buyers.

The new platform enables sellers to test pricing strategies, maintain privacy, and engage serious buyers while retaining the flexibility to transition to broader marketing when desired. This launch comes at a time of significant industry consolidation, positioning Douglas Elliman as a trusted partner for high-net-worth clients in the luxury real estate market.

Positive

• Launch of exclusive platform targeting ultra-high-net-worth clients
• Access to network of over 6,600 agents in key luxury markets
• Strategic positioning during industry consolidation
• Flexibility for sellers to test pricing and control property exposure

Negative

• None.

News Market Reaction

+10.36%

21 alerts

+10.36% News Effect

+4.9% Peak in 1 hr 53 min

+$27M Valuation Impact

$283M Market Cap

1.0x Rel. Volume

On the day this news was published, DOUG gained 10.36%, reflecting a significant positive market reaction. Argus tracked a peak move of +4.9% during that session. Our momentum scanner triggered 21 alerts that day, indicating elevated trading interest and price volatility. This price movement added approximately $27M to the company's valuation, bringing the market cap to $283M at that time.

Data tracked by StockTitan Argus on the day of publication.

Premier brokerage unveils exclusive platform to provide choice, select marketing options, market testing, and discretion for discerning clientele.

"At a pivotal time in our industry, with mass consolidation at play, it is vitally important for sellers to have a trusted partner like Douglas Elliman who truly understands the needs of today's luxury client." – Michael S. Liebowitz

NEW YORK, Sept. 25, 2025 /PRNewswire/ -- Douglas Elliman Inc. (NYSE: DOUG), one of the largest residential real estate brokerages in the country with the highest national average sales price, today announced the launch of Elliman Private Listings, an exclusive listing platform designed to provide sellers with strategic marketing options, market testing, discretion, and altogether elevated service.

By combining Douglas Elliman's unmatched reach and network of agents in key luxury markets with a private, invitation-only marketplace, Elliman Private Listings provides sellers with a powerful new tool to maximize value, manage timing, and guide the process around their sale.

"Douglas Elliman has always prioritized the power of choice by providing private, public, coming-soon, and delayed listing options," said Michael S. Liebowitz, President and Chief Executive Officer for Douglas Elliman Inc. "With Elliman Private Listings, we are reaffirming this commitment to our ultra-high-net-worth clients, who know that we understand their unique needs and circumstances. At a pivotal time in our industry, with mass consolidation at play, it is vitally important for sellers to have a trusted partner like Douglas Elliman who truly understands the needs of today's luxury client."

Elliman Private Listings enables sellers to opt into a private, selective platform that showcases properties only to Elliman's network of more than 6,600 agents and their serious buyers. This empowers sellers to:

• Test pricing and positioning in a controlled environment to optimize strategy.
• Preserve privacy and discretion, with tailored exposure limited to Elliman's trusted agents and qualified buyers.
• Engage serious, motivated buyers who value exclusivity and early access to desirable properties.
• Retain flexibility, with the option to transition seamlessly to a broader launch when the timing is right.

Added Liebowitz: "Elliman Private Listings advances a new standard in property representation and exceptional service, where the Power of Choice meets the Power of Private."

About Douglas Elliman Inc.
Douglas Elliman Inc. (NYSE: DOUG, "Douglas Elliman") owns Douglas Elliman Realty, LLC, which is one of the largest residential brokerage companies in the United States with operations in New York, Florida, California, Texas, Colorado, Nevada, Massachusetts, Connecticut, Maryland, Virginia and Washington, D.C. In addition, Douglas Elliman sources, uses and invests in early-stage, disruptive property technology ("PropTech") solutions and companies and provides other real estate services, including development marketing, property management and settlement and escrow services in select markets. Additional information concerning Douglas Elliman Realty is available on its website, www.elliman.com.

Investors and others should note that we may post information about Douglas Elliman Inc. on our website at investors.elliman.com or, if applicable, on our accounts on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube or other social media platforms. It is possible that the postings or releases could include information deemed to be material information. Therefore, we encourage investors, the media and others interested in Douglas Elliman to review the information we post on our website at investors.elliman.com and on our social media accounts.

View original content to download multimedia:https://www.prnewswire.com/news-releases/launched-elliman-private-listings-302567201.html

SOURCE Douglas Elliman

FAQ

What is Elliman Private Listings and when was it launched?

Elliman Private Listings is an exclusive, invitation-only platform launched by Douglas Elliman (NYSE:DOUG) on September 25, 2025, designed to provide luxury property sellers with strategic marketing options, market testing, and discretion.

How many agents have access to Douglas Elliman's Private Listings platform?

The platform provides access to Douglas Elliman's network of over 6,600 agents and their qualified buyers in key luxury markets.

What are the main benefits of Douglas Elliman's Private Listings platform for sellers?

The platform allows sellers to test pricing strategies, maintain privacy, engage serious buyers, and retain flexibility to transition to broader marketing when desired, all while accessing Douglas Elliman's extensive network of luxury market agents.

Who is the CEO of Douglas Elliman (DOUG) and what did he say about the platform?

Michael S. Liebowitz, President and CEO of Douglas Elliman, stated that the platform reaffirms their commitment to ultra-high-net-worth clients and provides a trusted partnership during a time of industry consolidation.

How does Elliman Private Listings differ from traditional property listings?

Unlike traditional listings, Elliman Private Listings is an invitation-only platform that showcases properties exclusively to Douglas Elliman's agent network and qualified buyers, offering enhanced privacy and controlled market exposure.