Launched: Elliman Private Listings

Rhea-AI Summary

Douglas Elliman (NYSE:DOUG), one of the largest residential real estate brokerages in the US, has launched Elliman Private Listings, an exclusive invitation-only platform designed for luxury property sellers. The platform gives access to Douglas Elliman's network of over 6,600 agents and their qualified buyers.

The new platform enables sellers to test pricing strategies, maintain privacy, and engage serious buyers while retaining the flexibility to transition to broader marketing when desired. This launch comes at a time of significant industry consolidation, positioning Douglas Elliman as a trusted partner for high-net-worth clients in the luxury real estate market.

Positive

• Launch of exclusive platform targeting ultra-high-net-worth clients
• Access to network of over 6,600 agents in key luxury markets
• Strategic positioning during industry consolidation
• Flexibility for sellers to test pricing and control property exposure

Negative

• None.

Insights

Real Estate Market Analyst

Douglas Elliman launches exclusive listing platform targeting luxury market segment amid industry consolidation, potentially strengthening competitive position.

Douglas Elliman's new Elliman Private Listings platform represents a strategic move to differentiate its services in the luxury real estate segment. This invitation-only marketplace allows property sellers to test pricing strategies and maintain discretion while accessing the company's network of 6,600+ agents and their qualified buyers.

The timing of this launch is particularly noteworthy as CEO Michael Liebowitz explicitly references "mass consolidation" in the industry. This suggests Douglas Elliman is positioning itself to capitalize on market disruption by offering specialized services for ultra-high-net-worth clients who may feel overlooked during industry consolidation.

For investors, this represents a potential competitive advantage in the high-margin luxury segment. The platform creates a dual-track listing approach that could expand Douglas Elliman's market share among affluent sellers concerned about privacy and control. By offering these clients a "test market" before broader exposure, Douglas Elliman may secure more exclusive listings in premium markets.

The platform also establishes valuable data collection opportunities on pricing strategies and buyer behavior in luxury segments before properties reach public markets. This proprietary insight could strengthen Douglas Elliman's reputation for market expertise and potentially improve conversion rates on high-value transactions.

This initiative aligns with broader industry trends toward more personalized, client-controlled selling experiences while leveraging Douglas Elliman's existing scale advantage as "one of the largest residential real estate brokerages in the country with the highest national average sales price."

Premier brokerage unveils exclusive platform to provide choice, select marketing options, market testing, and discretion for discerning clientele.

"At a pivotal time in our industry, with mass consolidation at play, it is vitally important for sellers to have a trusted partner like Douglas Elliman who truly understands the needs of today's luxury client." – Michael S. Liebowitz

NEW YORK, Sept. 25, 2025 /PRNewswire/ -- Douglas Elliman Inc. (NYSE: DOUG), one of the largest residential real estate brokerages in the country with the highest national average sales price, today announced the launch of Elliman Private Listings, an exclusive listing platform designed to provide sellers with strategic marketing options, market testing, discretion, and altogether elevated service.

By combining Douglas Elliman's unmatched reach and network of agents in key luxury markets with a private, invitation-only marketplace, Elliman Private Listings provides sellers with a powerful new tool to maximize value, manage timing, and guide the process around their sale.

"Douglas Elliman has always prioritized the power of choice by providing private, public, coming-soon, and delayed listing options," said Michael S. Liebowitz, President and Chief Executive Officer for Douglas Elliman Inc. "With Elliman Private Listings, we are reaffirming this commitment to our ultra-high-net-worth clients, who know that we understand their unique needs and circumstances. At a pivotal time in our industry, with mass consolidation at play, it is vitally important for sellers to have a trusted partner like Douglas Elliman who truly understands the needs of today's luxury client."

Elliman Private Listings enables sellers to opt into a private, selective platform that showcases properties only to Elliman's network of more than 6,600 agents and their serious buyers. This empowers sellers to:

• Test pricing and positioning in a controlled environment to optimize strategy.
• Preserve privacy and discretion, with tailored exposure limited to Elliman's trusted agents and qualified buyers.
• Engage serious, motivated buyers who value exclusivity and early access to desirable properties.
• Retain flexibility, with the option to transition seamlessly to a broader launch when the timing is right.

Added Liebowitz: "Elliman Private Listings advances a new standard in property representation and exceptional service, where the Power of Choice meets the Power of Private."

About Douglas Elliman Inc.
Douglas Elliman Inc. (NYSE: DOUG, "Douglas Elliman") owns Douglas Elliman Realty, LLC, which is one of the largest residential brokerage companies in the United States with operations in New York, Florida, California, Texas, Colorado, Nevada, Massachusetts, Connecticut, Maryland, Virginia and Washington, D.C. In addition, Douglas Elliman sources, uses and invests in early-stage, disruptive property technology ("PropTech") solutions and companies and provides other real estate services, including development marketing, property management and settlement and escrow services in select markets. Additional information concerning Douglas Elliman Realty is available on its website, www.elliman.com.

Investors and others should note that we may post information about Douglas Elliman Inc. on our website at investors.elliman.com or, if applicable, on our accounts on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube or other social media platforms. It is possible that the postings or releases could include information deemed to be material information. Therefore, we encourage investors, the media and others interested in Douglas Elliman to review the information we post on our website at investors.elliman.com and on our social media accounts.

View original content to download multimedia:https://www.prnewswire.com/news-releases/launched-elliman-private-listings-302567201.html

SOURCE Douglas Elliman

FAQ

What is Elliman Private Listings and when was it launched?

Elliman Private Listings is an exclusive, invitation-only platform launched by Douglas Elliman (NYSE:DOUG) on September 25, 2025, designed to provide luxury property sellers with strategic marketing options, market testing, and discretion.

How many agents have access to Douglas Elliman's Private Listings platform?

The platform provides access to Douglas Elliman's network of over 6,600 agents and their qualified buyers in key luxury markets.

What are the main benefits of Douglas Elliman's Private Listings platform for sellers?

The platform allows sellers to test pricing strategies, maintain privacy, engage serious buyers, and retain flexibility to transition to broader marketing when desired, all while accessing Douglas Elliman's extensive network of luxury market agents.

Who is the CEO of Douglas Elliman (DOUG) and what did he say about the platform?

Michael S. Liebowitz, President and CEO of Douglas Elliman, stated that the platform reaffirms their commitment to ultra-high-net-worth clients and provides a trusted partnership during a time of industry consolidation.

How does Elliman Private Listings differ from traditional property listings?

Unlike traditional listings, Elliman Private Listings is an invitation-only platform that showcases properties exclusively to Douglas Elliman's agent network and qualified buyers, offering enhanced privacy and controlled market exposure.