Rotary Adds Four New Product Innovations to Lineup of Vehicle Service and Repair Solutions

Rhea-AI Summary

Rotary, part of Vehicle Service Group (VSG) and Dover (NYSE: DOV), has unveiled four new product innovations to enhance its vehicle service and repair solutions lineup. The new products include the Rotary® R1250 Automatic Leverless Pro Tire Changer, Rotary® ARO16 Four-Post Lift, Rotary® SLW210-AV WIDE SMARTLIFT® Inground Lift, and Chief® Phoenix Pulling Rack with Rolling Jacks. These additions are designed to improve service times, increase shop efficiency, and minimize downtime.

The company is also launching its new brand, Rotary Solutions™, which will serve as a single-source solution for premium shop equipment, resources, and training. This rebranding effort coincides with Rotary's 100th-anniversary celebration. The new products and brand will be showcased at the 2024 SEMA Show in Las Vegas from November 5-8.

Positive

• Launch of four new innovative products to enhance vehicle service and repair solutions
• Introduction of Rotary Solutions™ brand as a single-source solution for premium shop equipment
• Celebration of Rotary's 100th anniversary, showcasing company longevity and expertise

Negative

• None.

Insights

Market Research Analyst

The launch of four new product innovations by Rotary, a Dover subsidiary, demonstrates the company's commitment to enhancing its vehicle service and repair solutions portfolio. While these products aim to improve efficiency and productivity in automotive shops, their immediate impact on Dover's financials is likely to be

The introduction of the new "Rotary Solutions" brand and the kickoff of the company's 100th-anniversary celebration could potentially boost brand recognition and customer loyalty in the long term. However, without specific financial projections or market share data, it's challenging to quantify the impact on Dover's overall performance.

For investors, this news indicates Dover's ongoing investment in innovation within its Vehicle Service Group segment. While positive for long-term growth prospects, it's unlikely to significantly move the needle for a diversified industrial company with a $26.5 billion market cap in the short term. The true impact will depend on market adoption and sales performance of these new products, which will take time to materialize.

Tech Expert

The new product lineup showcases Rotary's focus on addressing key industry trends and challenges. The R1250 Automatic Leverless Pro Tire Changer and the Phoenix Pulling Rack with Rolling Jacks demonstrate advancements in automation and versatility, which are important for modern automotive shops dealing with a wide range of vehicles.

Particularly noteworthy is the SLW210-AV WIDE SMARTLIFT® Inground Lift, designed to service EVs and exotic cars. This aligns with the growing electric vehicle market, positioning Rotary to capitalize on the shift towards EV maintenance infrastructure.

The emphasis on efficiency, safety and adaptability across these products reflects an understanding of evolving market needs. However, the true technological edge and market reception will only become clear once these products are in use. For Dover investors, this represents a strategic move to stay relevant in a changing automotive landscape, but the financial impact will depend on adoption rates and competitive positioning in the market.

Kicks Off 100^th Anniversary with New "Rotary Solutions" Brand

DOWNERS GROVE, Ill., Oct. 22, 2024 /PRNewswire/ -- Rotary, part of Vehicle Service Group (VSG) and Dover (NYSE: DOV), today announced the launch of the Rotary® R1250 Automatic Leverless Pro Tire Changer, Rotary® ARO16 Four-Post Lift, Rotary® SLW210-AV WIDE SMARTLIFT® Inground Lift, and Chief® Phoenix Pulling Rack with Rolling Jacks. Designed to help expedite service times, increase shop efficiency and minimize downtime, each cutting-edge product bolsters the existing lines of premium vehicle lifts, A/C machines, wheel service equipment and collision diagnostic and repair tools.

"Rotary is committed to providing reliable equipment and tools that help drive efficiency and productivity for modern automotive shops, including allowing technicians to service and repair a range of advanced to historic vehicles within the same bay," said Ian Wendler, Vice President, General Manager of VSG Americas. "Launching these four new products builds upon our legacy of helping shops find new ways to safely improve productivity and profitability. Rotary is poised to lead the industry into the next century with top-tier shop equipment, unmatched expertise and a deep commitment to Serving the Shop®."

All four new product innovations will be featured at the 2024 SEMA Show in Las Vegas, Nevada, from November 5-8.

• Rotary® ARO16 Four-Post Lift – A 16k lb. capacity four-post alignment rack.
• Rotary® SLW210-AV WIDE SMARTLIFT® Inground Lift – An inground lift featuring all-vehicle (AV) lift arms. Its wide stance and obstruction-free design are ideal for servicing EVs, exotics, and standard vehicles with a 10,000-lb. capacity.
• Rotary® R1250 Automatic Leverless Pro Tire Changer – Features dual bead rollers, laser-guided tool positioning and no metal-on-metal contact to allow for fast, accurate, strain-free tire changes.
• Chief® Phoenix Pulling Rack with Rolling Jacks – A premium frame rack with an innovative lifting system that supports repairs from cars to large delivery vans. Designed with a self-leveling deck, four working heights and 10 tons of pulling power with a handheld pendant control.

At this year's SEMA Show, Rotary will also kick off its 100th-anniversary celebration and launch the company's new brand, Rotary Solutions™. The new Rotary Solutions brand will serve as a single-source solution for premium shop equipment, reliable resources and world-class training. The new brand comprises several iconic names in vehicle repair and diagnostic service, including Rotary by Rotary Solutions, Forward Lift by Rotary Solutions, Direct Lift by Rotary Solutions and Chief Collision Technology.

For more information about Rotary, please visit rotarysolutions.com.

About Rotary:
In 1925, Peter Lunati designed, built and patented the first fully hydraulic automotive lift and ushered in a new era in vehicle service with the 'Rotary' name. Nearly a century later, Rotary has grown to become the world leader in vehicle service and repair shop productivity with global operations extending from our headquarters in Madison, Indiana, throughout North and South America, Europe and Asia. Rotary is committed to 'Serving the Shop' and has purposefully designed equipment to work seamlessly to support shops in the safest, fastest and most efficient way. Rotary offers solutions for vehicle lifting, wheel service, diagnostics and calibration, alignment, A/C service and more – supported by world-class training and customer service and backed by the most comprehensive national distribution and service network. Rotary is part of Vehicle Service Group, an operating company of Dover Corporation's Engineered Products segment. For more information, visit RotarySolutions.com.

About Vehicle Service Group: 
As an operating company of the Dover Corporation, Vehicle Service Group (VSG) offers the world's premier brands in vehicle lifting, wheel service, collision repair and aftermarket OEM equipment. With over 95 years of experience, we design, test, manufacture, sell and support our products with one thing in mind: our customer. For more information, visit vsgdover.com.

About Dover:
Dover is a diversified global manufacturer and solutions provider with annual revenue of over $8 billion. We deliver innovative equipment and components, consumable supplies, aftermarket parts, software and digital solutions, and support services through five operating segments: Engineered Products, Clean Energy & Fueling, Imaging & Identification, Pumps & Process Solutions and Climate & Sustainability Technologies. Dover combines global scale with operational agility to lead the markets we serve. Recognized for our entrepreneurial approach for over 65 years, our team of over 24,000 employees takes an ownership mindset, collaborating with customers to redefine what's possible. Headquartered in Downers Grove, Illinois, Dover trades on the New York Stock Exchange under "DOV." Additional information is available at dovercorporation.com.

Vehicle Service Group Contact:
David Fischmer
(812) 265-9543
dfischmer@vsgdover.com

Dover Media Contact:
Adrian Sakowicz, VP, Communications
(630) 743-5039
asakowicz@dovercorp.com

Dover Investor Contact:
Jack Dickens, Senior Director, Investor Relations
(630) 743-2566
jdickens@dovercorp.com

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SOURCE Dover

FAQ

What new products did Rotary (DOV) announce in October 2024?

Rotary announced four new products: the R1250 Automatic Leverless Pro Tire Changer, ARO16 Four-Post Lift, SLW210-AV WIDE SMARTLIFT® Inground Lift, and Chief® Phoenix Pulling Rack with Rolling Jacks.

When and where will Rotary (DOV) showcase its new products in 2024?

Rotary will showcase its new products at the 2024 SEMA Show in Las Vegas, Nevada, from November 5-8, 2024.

What is the new brand launched by Rotary (DOV) in 2024?

Rotary launched a new brand called Rotary Solutions™, which will serve as a single-source solution for premium shop equipment, reliable resources, and world-class training.

What anniversary is Rotary (DOV) celebrating in 2024?

Rotary is celebrating its 100th anniversary in 2024, kicking off the celebration at the SEMA Show.