STOCK TITAN

After More Than 65 Years, Domino's® to Launch the First Pizza Worthy of Its Name: Introducing the Domino™

Domino's (Nasdaq: DPZ) will launch a new individual Detroit-style pizza, the Domino, nationwide on Aug. 31.

(Neutral)

Sentiment and the balance of points

Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.

Tags

Domino's (Nasdaq: DPZ) will launch a new individual Detroit-style pizza, the Domino, nationwide on Aug. 31. Shaped like the brand’s logo and cut into two slices, it features Parmesan-encrusted pan dough, two layers of cheese, choice of sauce and up to three toppings, plus garlic seasoning. Customers can order a two-topping Domino in the Mix and Match Deal for $6.99 each for two or more items, with prices higher at some locations.

Loading...
Loading translation...
Argus Aug 11 session 1 alert
+2.81% close to close 0.8x rel. volume Open Argus
Details

News Market Reaction – DPZ

$11.93B Market Cap

On Aug 11, the day this news came out, DPZ closed 2.81% above the previous close.

Data tracked by StockTitan Argus for the Aug 11 session.

Key Figures

Company history: more than 65 years Nationwide launch: Aug. 31 Pizza format: made for one +5 more
Company history
more than 65 years
Since Domino's founding
Nationwide launch
Aug. 31
New Domino Detroit-style pizza launch date
Pizza format
made for one
Individual Detroit-style pizza
Slices
two slices
Domino pizza format
Cheese layers
two layers of cheese
Domino toppings and preparation
Topping limit
up to three toppings
Customer customization
Mix and Match price
$6.99 each
Two-topping Domino under the Mix and Match Deal
Deal minimum
any two or more menu items
Mix and Match Deal qualification

Historical Context

5 past events · Latest: Aug 03
5 events
  1. Aug 03

    Website promotion

    24h Move
    +4.9%

    Customers received a $5 coupon for qualifying online orders during the website and app test.

  2. Jul 27

    Pizza discount

    24h Move
    +3.2%

    Domino's offered 50% off menu-priced pizzas nationwide during the promotional period.

  3. Jul 20

    Earnings call reschedule

    24h Move
    +2.1%

    A webcast-provider technical issue moved the second-quarter earnings call to 11 a.m. ET.

  4. Jul 20

    Earnings call correction

    24h Move
    +2.1%

    Domino's corrected the announcement confirming the rescheduled second-quarter earnings call.

  5. Jul 20

    Q2 earnings report

    24h Move
    +2.1%

    Second-quarter revenue, operating income, net income, and diluted EPS increased year over year.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google
Add on Google

New Detroit-style pizza made for one to roll out in stores nationwide on Aug. 31

Highlights:

  • The Domino does what traditional pizza can't; now everyone can enjoy their own pizza, with the toppings they want, without having to sacrifice when sharing a meal with friends and family.
  • In independent testing, the Domino was rated as one of the most delicious products Domino's has ever introduced.

ANN ARBOR, Mich., Aug. 11, 2026 /PRNewswire/ -- After more than 65 years, Domino's Pizza Inc. (Nasdaq: DPZ) is introducing the first pizza worthy of its name: the Domino. Launching nationwide on Aug. 31, the new Detroit-style pizza made for one delivers the demands of today's modern pizza occasion, providing customization without compromise. Now everyone can enjoy their own pizza, with the toppings they want. Sharing a meal no longer means having to share a pizza.

Domino's is introducing the Domino: a Detroit-style pizza made for one, which will launch in stores nationwide on Aug. 31.

The Domino is shaped just like the brand's iconic logo and cut into two generous slices. It is handmade with premium, buttery-flavored pan dough encrusted with real Parmesan cheese and baked in a rectangular pan to create a crispy Parmesan Detroit-style crust. It is topped with two layers of cheese, customers' choice of sauce and up to three toppings, and finished with a drizzle of Domino's signature garlic seasoning.

"The Domino fills a gap in our portfolio," said Joe Jordan, chief operating officer and president of Domino's U.S., and incoming CEO. "When everyone wants something different, traditional pizza falls short. The Domino lets every person build the exact pizza they want. It's fitting that the next generation in pizza is shaped like the logo of the No. 1 pizza company in the world. The Domino is so mouthwatering that we gave it our name!"

In independent testing, consumers who tried the Domino rated it as one of the most delicious products Domino's has ever introduced. The Domino fills a consumer need that traditional pizza can't, as it's more customizable, portable and convenient. Where traditional pizza doesn't feed the need, the Domino comes in – from lunch on the go, to late-night snacks, to family pizza night where everyone wants something different.

Customers can enjoy Domino's newest pizza through the brand's Mix and Match Deal: Choose any two or more menu items, including a two-topping Domino, for $6.99 each*. To find the nearest store and place an order, visit dominos.com or download Domino's mobile app.

*Prices higher for some locations.

About Domino's Pizza®
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout. It ranks among the world's top public restaurant brands with a global enterprise of more than 22,500 stores in over 90 markets. Domino's had global retail sales of over $20.6 billion in the trailing four quarters ended June 14, 2026. Its system is comprised of independent franchise owners who accounted for 99% of Domino's stores as of the end of the second quarter of 2026. In the U.S., Domino's generated more than 85% of U.S. retail sales in 2025 via digital channels and has developed many innovative ordering platforms.

Order – dominos.com
Company Info – biz.dominos.com
Media Assets – media.dominos.com

 

The Domino is made with premium, buttery-flavored pan dough encrusted with real Parmesan cheese and baked in a rectangular pan to create a crispy Parmesan Detroit-style crust. It is topped with two layers of cheese, customers' choice of sauce and up to three toppings, and finished with a drizzle of Domino's signature garlic seasoning.

Domino's is keeping its same iconic logo that customers know and love, but the brand is updating its colors to more vibrant shades of blue and red.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/after-more-than-65-years-dominos-to-launch-the-first-pizza-worthy-of-its-name-introducing-the-domino-302846095.html

SOURCE Domino's Pizza

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is the new Domino pizza that Domino's (DPZ) is launching in August 2026?

The Domino is a new Detroit-style pizza made for one, shaped like Domino’s logo and cut into two slices. According to Domino's, it features Parmesan-encrusted pan dough, two cheese layers, customizable sauce and up to three toppings, finished with garlic seasoning.

When will the Domino pizza from Domino's (DPZ) be available nationwide?

Domino's plans to roll out the Domino pizza nationwide on August 31, 2026. According to Domino's, this new individual Detroit-style option is designed to meet modern occasions, from lunch on the go to late-night snacks and family pizza nights with differing preferences.

How much does the new Domino pizza from Domino's (DPZ) cost?

Customers can order a two-topping Domino through Domino’s Mix and Match Deal for $6.99 each when choosing two or more items. According to Domino's, this price may be higher at some locations, reflecting local pricing differences across participating U.S. stores.

How customizable is the Domino pizza offered by Domino's (DPZ)?

The Domino is highly customizable, allowing each person to choose their sauce and up to three toppings. According to Domino's, it aims to solve the problem of sharing one pizza by letting everyone build the exact pizza they want without compromise in group meals.

How did consumers rate the new Domino pizza in testing according to Domino's (DPZ)?

In independent testing, consumers rated the Domino as one of the most delicious products Domino's has introduced. According to Domino's, this feedback supports the product’s positioning as a standout addition, emphasizing taste along with customization, portability, and convenience for individual pizza occasions.

Is the Domino pizza from Domino's (DPZ) considered Detroit-style?

Yes, the Domino is described as a Detroit-style pizza baked in a rectangular pan with a crispy Parmesan crust. According to Domino's, it uses premium buttery-flavored pan dough encrusted with real Parmesan cheese, delivering a Detroit-style experience tailored for single-person portions.

Keep reading