After More Than 65 Years, Domino's® to Launch the First Pizza Worthy of Its Name: Introducing the Domino™
Rhea-AI Summary
Domino's (Nasdaq: DPZ) will launch a new individual Detroit-style pizza, the Domino, nationwide on Aug. 31. Shaped like the brand’s logo and cut into two slices, it features Parmesan-encrusted pan dough, two layers of cheese, choice of sauce and up to three toppings, plus garlic seasoning. Customers can order a two-topping Domino in the Mix and Match Deal for $6.99 each for two or more items, with prices higher at some locations.
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Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Aug 03 | Website promotion | Positive | +4.9% | Customers received a $5 coupon for qualifying online orders during the website and app test. |
| Jul 27 | Pizza discount | Positive | +3.2% | Domino's offered 50% off menu-priced pizzas nationwide during the promotional period. |
| Jul 20 | Earnings call reschedule | Neutral | +2.1% | A webcast-provider technical issue moved the second-quarter earnings call to 11 a.m. ET. |
| Jul 20 | Earnings call correction | Neutral | +2.1% | Domino's corrected the announcement confirming the rescheduled second-quarter earnings call. |
| Jul 20 | Q2 earnings report | Positive | +2.1% | Second-quarter revenue, operating income, net income, and diluted EPS increased year over year. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent DPZ promotions and earnings announcements were followed by positive 24-hour reactions, while neutral call notices also coincided with gains.
AI-generated analysis. How Rhea-AI works. Not financial advice.
New Detroit-style pizza made for one to roll out in stores nationwide on Aug. 31
Highlights:
- The Domino does what traditional pizza can't; now everyone can enjoy their own pizza, with the toppings they want, without having to sacrifice when sharing a meal with friends and family.
- In independent testing, the Domino was rated as one of the most delicious products Domino's has ever introduced.
The Domino is shaped just like the brand's iconic logo and cut into two generous slices. It is handmade with premium, buttery-flavored pan dough encrusted with real Parmesan cheese and baked in a rectangular pan to create a crispy Parmesan Detroit-style crust. It is topped with two layers of cheese, customers' choice of sauce and up to three toppings, and finished with a drizzle of Domino's signature garlic seasoning.
"The Domino fills a gap in our portfolio," said Joe Jordan, chief operating officer and president of Domino's
In independent testing, consumers who tried the Domino rated it as one of the most delicious products Domino's has ever introduced. The Domino fills a consumer need that traditional pizza can't, as it's more customizable, portable and convenient. Where traditional pizza doesn't feed the need, the Domino comes in – from lunch on the go, to late-night snacks, to family pizza night where everyone wants something different.
Customers can enjoy Domino's newest pizza through the brand's Mix and Match Deal: Choose any two or more menu items, including a two-topping Domino, for
*Prices higher for some locations.
About Domino's Pizza®
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout. It ranks among the world's top public restaurant brands with a global enterprise of more than 22,500 stores in over 90 markets. Domino's had global retail sales of over
Order – dominos.com
Company Info – biz.dominos.com
Media Assets – media.dominos.com
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SOURCE Domino's Pizza