Domino's® Adds Parmesan Stuffed Crust to Its Best Deal Ever Just in Time for Soccer's Biggest Matches
Domino's (Nasdaq: DPZ) is expanding its $9.99 Best Deal Ever promotion.
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Rhea-AI Summary
Domino's (Nasdaq: DPZ) is expanding its $9.99 Best Deal Ever promotion. Customers can get any pizza with any crust, including new Parmesan Stuffed Crust, and any toppings for $9.99 each through July 26, 2026.
The company also launched Soccer Shootout, its first in-app game for Domino's Rewards members, offering chances to earn bonus loyalty points and exclusive pizza discounts through July 19, 2026.
Details
News Market Reaction – DPZ
On Jun 15, the day this news came out, DPZ closed 2.27% below the previous close.
Data tracked by StockTitan Argus for the Jun 15 session.
Key Figures
- Promo price
- $9.99
- Any pizza, any crust, any toppings under Best Deal Ever promo
- Promo end date
- July 26, 2026
- End date for $9.99 Best Deal Ever offer
- Game end date
- July 19, 2026
- End date for Soccer Shootout in-app game
- Price change
- 3.72%
- DPZ 24h move prior to this news
- Relative volume
- 1.15x
- Today’s volume vs 20-day average
- 200-day MA
- 392.76
- Pre-news 200-day moving average for DPZ
- 52-week high
- 496
- DPZ 52-week high level
- Short interest
- 9.59%
- Short interest as share of float
Historical Context
-
50% off menu-priced pizzas for National Dairy Month drove modest upside.
-
World’s Fastest Pizza Maker event highlighted brand and operations strength.
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Soccer-linked $1M Emergency Pizzas promotion supported fan engagement narrative.
-
Second-chance 50% off deal after outage emphasized customer recovery effort.
-
Mixed Q1 metrics and new $1.0B buyback coincided with an -8.84% reaction.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Premium crust joins the
"Domino's is as fanatical about Parmesan Stuffed Crust as soccer fans are about the game," said Lindsay Hettling, Domino's vice president of marketing. "Premium usually comes at a higher price – but not at Domino's. We believe in giving our customers more without having them pay more. Now customers have more choices than ever before as part of this deal – whether they want Parmesan Stuffed Crust, Handmade Pan, Hand Tossed or any of our other crusts."
To bring even more value to hungry fans throughout the summer of soccer, Domino's is kicking off its first in-app game, which will give loyalty members more opportunities to earn rewards.
Domino's Launches First-Ever In-App Game: Soccer Shootout
Domino's is combining the love of soccer and pizza into its first in-app game, Soccer Shootout, exclusively for Domino's Rewards members. Soccer Shootout lets fans test their aim by launching toppings at a moving pizza target for a chance to score bonus loyalty points and exclusive deals, including discounts on future orders.
Soccer Shootout is available now through July 19 to Domino's Rewards members within the Domino's app, under My Rewards.
To take advantage of Domino's Best Deal Ever, order on dominos.com or through Domino's mobile app.
About Domino's Pizza®
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout. It ranks among the world's top public restaurant brands with a global enterprise of more than 22,300 stores in over 90 markets. Domino's had global retail sales of over
Order – dominos.com
Company Info – biz.dominos.com
Media Assets – media.dominos.com
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SOURCE Domino's Pizza
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