Domino's Celebrates New Signature Sauce with Exclusive Access to Cobranded Merchandise from Shinola

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Domino's (Nasdaq: DPZ) launched a promotional campaign tied to its new Slice Sauce and a cobranded Shinola merchandise collection. Customers who buy Handmade Pan or Parmesan Stuffed Crust pizza online through May 7 unlock access to a Shinola collection on May 8 and receive a free Slice Sauce through June 14.

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Domino's is giving away free Slice Sauce with any online purchase of Handmade Pan or Parmesan Stuffed Crust Pizza now through June 14

ANN ARBOR, Mich., April 7, 2026 /PRNewswire/ -- It's no coincidence that Domino's most indulgent, premium pizzas – Handmade Pan and Parmesan Stuffed Crust – come in black and gold boxes, as elevated pizzas call for elevated boxes. Now, Domino's Pizza Inc. (Nasdaq: DPZ) is offering customers exclusive access to a curated selection of black and gold Shinola timepieces and leather goods to celebrate the launch of Domino's new Slice Sauce – a creamy, craveable dip made to level up every bite of pizza – which also comes in premium black and gold packaging.

Customers who order Handmade Pan or Parmesan Stuffed Crust Pizza now through May 7, 2026, will receive password-only access to shop select Shinola styles at a preferred rate when the collection goes live on May 8 at shinola.com/dominos. The assortment features a range of Shinola favorites customized with subtle Domino's design details, presented in custom black and gold packaging. Items include:

• 39mm Mechanic Watch ($1,350)
• 40mm Canfield Sport Chronograph Watch ($1,165)
• 45mm Canfield Sport Chronograph Watch ($975)
• 41mm Runwell Watch - Black Mother of Pearl ($600)
• 36mm Runwell Watch - Mother of Pearl ($600)
• 36mm Runwell Watch ($565)
• Zip Travel Kit ($225)
• Laptop Tech Case ($225)
• Trifold Wallet ($170)
• Five-Pocket Card Holder ($115)

"Two iconic Michigan-based brands are joining forces, and we couldn't be more excited," said Kate Trumbull, Domino's executive vice president – chief marketing officer. "Customers have been able to enjoy our most decadent pizzas at an affordable, everyday price and now, we're bringing even more attainable luxury their way by giving away free Slice Sauce, as well as providing access to a Domino's-branded line of Shinola watches and leather goods at an exclusive rate. It's a celebration of craftsmanship and quality, while offering premium products without the premium price."

Domino's is Giving Away Free Slice Sauce
The special offering from Shinola comes on the heels of Domino's introduction of Slice Sauce: the brand's first-ever sauce designed specifically to take every bite of pizza to the next level, whether you dip it, dunk it or drizzle it. It's creamy and zesty with a hint of Parmesan, and pairs perfectly with Domino's most craveworthy pizzas, so much so that the brand is giving away a free Slice Sauce with every Handmade Pan or Parmesan Stuffed Crust Pizza purchased online now through June 14. Customers who order Handmade Pan or Parmesan Stuffed Crust Pizza will also unlock access to a black and gold Domino's Tracker, for an even more premium experience.

"Why are we unveiling a line of Domino's-branded pieces to celebrate the kickoff of our new, craveable Slice Sauce? It's simple: we wanted to provide customers with everyday luxuries, within reach," said Trumbull. "Whether it's upgrading your pizza with a free Slice Sauce or enjoying one of Shinola's handcrafted, timeless pieces at an exclusive rate, both provide customers with next-level, elevated experiences."

To receive a free Slice Sauce with the purchase of a Handmade Pan or Parmesan Stuffed Crust Pizza and unlock access to the Domino's and Shinola collection, customers can order through Domino's app or at dominos.com.

About Domino's Pizza^®
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout. It ranks among the world's top public restaurant brands with a global enterprise of more than 22,100 stores in over 90 markets. Domino's had global retail sales of over $20.1 billion in 2025. Its system is comprised of independent franchise owners who accounted for 99% of Domino's stores as of the end of the fourth quarter of 2025. In the U.S., Domino's generated more than 85% of U.S. retail sales in 2025 via digital channels and has developed many innovative ordering platforms.

Order – dominos.com
Company Info – biz.dominos.com
Media Assets – media.dominos.com

 

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SOURCE Domino's Pizza

FAQ

How do Domino's (DPZ) customers get the free Slice Sauce promotion?

Buy a Handmade Pan or Parmesan Stuffed Crust pizza online to receive a free Slice Sauce. According to the company, the free Slice Sauce applies to online orders of those pizzas made now through June 14, 2026, via the Domino's app or dominos.com.

What access do DPZ customers get to the Shinola cobranded collection and when?

Purchasing eligible pizzas grants password-only access to the Shinola collection starting May 8, 2026. According to the company, customers who order Handmade Pan or Parmesan Stuffed Crust pizza through May 7 will receive a password to shop select black-and-gold Shinola watches and leather goods at a preferred rate.

Which Shinola items and prices are included in the Domino's (DPZ) collection?

The curated assortment includes watches and leather goods priced from $115 to $1,350. According to the company, items listed include Runwell and Canfield watches, travel kits, a laptop tech case, trifold wallet, and card holder with specific prices between $115 and $1,350.

What are the key dates for Domino's (DPZ) Slice Sauce and Shinola promotion?

Free Slice Sauce promotion runs now through June 14, 2026; Shinola shop access requires ordering by May 7, 2026. According to the company, the Shinola collection goes live May 8, 2026 at shinola.com/dominos for customers with the password.

Where can investors or customers order to receive Domino's (DPZ) promotion benefits?

Order via the Domino's app or dominos.com to qualify for the Sauce and Shinola access. According to the company, eligible purchases of Handmade Pan or Parmesan Stuffed Crust through those channels unlock the free Slice Sauce and password access to the cobranded Shinola collection.