Domino's® is Saying No to Shrinkflation by Launching MOREflation

Rhea-AI Summary

Domino's Pizza Inc. (NYSE: DPZ) is launching MOREflation, a promotion aimed at countering shrinkflation trends. From September 9-29, 2024, customers can upgrade one medium pizza to a large for free when ordering two or more medium two-topping pizzas at $6.99 each through the mix and match deal. This initiative comes as a response to high inflation and aims to provide more value to consumers.

Joe Jordan, Domino's president of U.S. and global services, emphasized the company's commitment to offering affordable meal options and great-tasting food. The promotion allows customers to choose from Hand Tossed, Thin Crust, or New York Style Crust for their upgraded pizza, maintaining customization options.

Positive

• Launching MOREflation promotion, offering more food for the same price
• Upgrading one medium pizza to large for free in mix and match deal
• Maintaining price point of $6.99 for medium two-topping pizzas
• Demonstrating commitment to customer value during high inflation
• Potential to attract more customers and increase sales volume

Negative

• -time offer (Sept 9-29) may not have long-term impact
• Potential decrease in profit margins due to larger portion sizes
• Risk of setting customer expectations for larger portions at same price

While other companies are giving customers less for their money, Domino's is giving them more

ANN ARBOR, Mich., Sept. 9, 2024 /PRNewswire/ -- Shrinkflation seems to be everywhere these days, but not at Domino's Pizza Inc. (NYSE: DPZ). The largest pizza company in the world is taking a stand against shrinkflation by giving customers more food for the same price. Introducing MOREflation: when online customers mix and match any two or more medium two-topping pizzas from Domino's for $6.99 each, they can upgrade one of their pizzas to a large for free from Sept. 9-29.

While other companies are giving customers less for their money, Domino's is giving them more.

"As a response to high inflation, many companies are shrinking products to avoid raising prices," said Joe Jordan, Domino's president of U.S. and global services. "We understand that consumers are looking for great-tasting, affordable meal options. That's why we've taken our biggest and best offer – our mix and match deal – and made it even better by giving customers more pizza for the same price."

Consumers want to get the most out of their hard-earned money and Domino's MOREflation deal is yet another way the brand is delivering renowned value, when it matters most.

"We've always been dedicated to providing delicious food at a great price to customers," Jordan continued. "From our enhanced loyalty program, Domino's Rewards, which makes it even easier for members to earn free items more often, to launching our Carryout Tips and Emergency Pizza programs – we're constantly looking at innovative ways we can provide value."

Customers can choose from Hand Tossed, Thin Crust or New York Style Crust for their upgraded large pizza, allowing them to customize their pizza, just the way they like it.

To take advantage of the deal, customers should visit dominos.com or use Domino's app, select the MOREflation offer, and place their order. Get MOREflation, not shrinkflation – only at Domino's.

About Domino's Pizza^®
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout pizza. It ranks among the world's top public restaurant brands with a global enterprise of more than 20,900 stores in over 90 markets. Domino's had global retail sales of over $18.7 billion for the trailing four quarters ended June 16, 2024. Its system is comprised of independent franchise owners who accounted for 99% of Domino's stores as of the end of the second quarter of 2024. In the U.S., Domino's generated more than 85% of U.S. retail sales in 2023 via digital channels and has developed several innovative ordering platforms including seven unique ways to order Domino's.

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SOURCE Domino's Pizza

FAQ

What is Domino's MOREflation promotion?

Domino's MOREflation promotion allows customers to upgrade one medium pizza to a large for free when ordering two or more medium two-topping pizzas at $6.99 each through the mix and match deal from September 9-29, 2024.

How long does Domino's (DPZ) MOREflation offer last?

Domino's (DPZ) MOREflation offer is available from September 9 to September 29, 2024.

What pizza crust options are available for the upgraded large pizza in Domino's MOREflation deal?

Customers can choose from Hand Tossed, Thin Crust, or New York Style Crust for their upgraded large pizza in Domino's MOREflation deal.

How can customers take advantage of Domino's (DPZ) MOREflation offer?

Customers can take advantage of Domino's (DPZ) MOREflation offer by visiting dominos.com or using the Domino's app, selecting the MOREflation offer, and placing their order.