Domino's® is Celebrating Its 65th Birthday by Giving Away Free Orders of Chocolate Lava Crunch Cakes

Domino's (Nasdaq: DPZ) is marking its 65th birthday on Dec 9, 2025 with a limited-time customer promotion.

Rhea-AI Summary

Domino's (Nasdaq: DPZ) is marking its 65th birthday on Dec 9, 2025 with a limited-time customer promotion. From Dec 8–22, 2025, customers who place an online order of at least $10 and enter code HAPPYBDAY will receive a free order of Chocolate Lava Crunch Cakes. Each free order includes three oven-baked chocolate cakes with molten chocolate fudge and a dusting of powdered sugar. Orders must be placed online at www.dominos.com or via the Domino's mobile app to qualify.

Argus Dec 8 session

+0.46% close to close Open Argus

Details

News Market Reaction – DPZ

In the Dec 8 session, DPZ gained 0.46%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights a birthday promotion offering free Chocolate Lava Crunch Cakes on onlin...

Analysis

This announcement highlights a birthday promotion offering free Chocolate Lava Crunch Cakes on online orders of at least $10 between Dec. 8-22, reinforcing Domino’s focus on digital engagement and value. Recent news has centered on similar promotions, charitable initiatives, and solid Q3 results with global retail sales up 6.3%. Investors may watch how such offers affect order frequency, average ticket, and profitability, alongside execution on store growth and the company’s existing debt structure from its $1.0 billion refinancing.

Key Figures

Minimum order size: $10 Promotion window: Dec. 8-22 Anniversary: 65 years +1 more

Minimum order size

$10

Required online spend to receive free Chocolate Lava Crunch Cakes

Promotion window

Dec. 8-22

Dates when free Chocolate Lava Crunch Cakes offer applies

Anniversary

65 years

Domino’s birthday being celebrated with this promotion

Cakes per order

3 cakes

Number of Chocolate Lava Crunch Cakes included in each free order

Historical Context

5 past events · Latest: Nov 28

5 events

1. Nov 28

   Promo discount offer

   24h Move

   +1.0%

   50% off all menu-priced pizzas for online orders over key shopping days.

2. Nov 20

   Value pizza promo

   24h Move

   +2.6%

   Limited-time $9.99 pricing on any pizza with any toppings across crust types.

3. Nov 10

   New product launch

   24h Move

   -0.6%

   Launch of Spicy Chicken Bacon Ranch Specialty Pizza with promotional pricing and TV ads.

4. Oct 16

   Charity campaign

   24h Move

   -0.1%

   Annual St. Jude Thanks and Giving fundraising with combo offer and donation options.

5. Oct 14

   Q3 2025 earnings

   24h Move

   +3.9%

   Stronger cash generation, higher global sales, dividend declaration and $1B refinancing.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

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Customers who place an online order of at least $10 are eligible to receive oven-baked, chocolatey dessert between Dec. 8-22

ANN ARBOR, Mich., Dec. 8, 2025 /PRNewswire/ -- Domino's Pizza Inc. (Nasdaq: DPZ) is turning 65 on Dec. 9 and in celebration of its birthday, the iconic brand is offering customers a special deal: free Chocolate Lava Crunch Cakes with any online order of at least $10 between Dec. 8-22.

To take advantage of the offer, customers must place a minimum online order of $10 and input code "HAPPYBDAY."

"In honor of our birthday, we decided there was only one way to celebrate – by sharing some delicious, oven-baked goodness with our customers," said Joe Jordan, Domino's chief operating officer and president – U.S. "For more than six decades, we've worked hard to provide the most delicious food, renowned value and convenience to the brand's customers. There would be no Domino's without its loyal customers, so we hope they join us in celebrating the last 65 years with this sweet treat of a deal."

To take advantage of the offer, customers must place a minimum online order of $10 and input code "HAPPYBDAY." Each order of Chocolate Lava Crunch Cakes comes with three oven-baked chocolate cakes with molten chocolate fudge on the inside. Each cake is perfectly topped with a dash of powdered sugar.

Learn about key moments throughout Domino's 65-year history here. To order, visit www.dominos.com or use Domino's mobile app.

About Domino's Pizza^®
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout. It ranks among the world's top public restaurant brands with a global enterprise of more than 21,700 stores in over 90 markets. Domino's had global retail sales of over $19.7 billion in the trailing four quarters ended Sept. 7, 2025. Its system is comprised of independent franchise owners who accounted for 99% of Domino's stores as of the end of the third quarter of 2025. In the U.S., Domino's generated more than 85% of U.S. retail sales in 2024 via digital channels and has developed many innovative ordering platforms.

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Company Info – biz.dominos.com
Media Assets – media.dominos.com

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SOURCE Domino's Pizza

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Domino's (DPZ) 65th birthday promotion date and eligibility?

The promotion runs Dec 8–22, 2025; requires an online order of at least $10 and code HAPPYBDAY.

How do I get free Chocolate Lava Crunch Cakes from Domino's (DPZ)?

Place an online order ≥$10 and enter code HAPPYBDAY at checkout between Dec 8–22, 2025.

What do I receive with Domino's free Chocolate Lava Crunch Cakes offer?

Each free order contains three oven-baked chocolate cakes with molten chocolate fudge and powdered sugar.

Can I use the Domino's (DPZ) birthday code in-store or by phone?

No; the offer requires an online order placed at www.dominos.com or via the Domino's mobile app.

Is there a limit to how many free Chocolate Lava Crunch Cakes orders I can get with the DPZ promo?

The announcement specifies the qualification requirements but does not state a per-customer limit.

Where can I place my order to redeem Domino's (DPZ) HAPPYBDAY code?

Redeem the code at www.dominos.com or through the Domino's mobile app during Dec 8–22, 2025.