Domino's® is Celebrating Its 65th Birthday by Giving Away Free Orders of Chocolate Lava Crunch Cakes

Rhea-AI Summary

Domino's (Nasdaq: DPZ) is marking its 65th birthday on Dec 9, 2025 with a limited-time customer promotion. From Dec 8–22, 2025, customers who place an online order of at least $10 and enter code HAPPYBDAY will receive a free order of Chocolate Lava Crunch Cakes. Each free order includes three oven-baked chocolate cakes with molten chocolate fudge and a dusting of powdered sugar. Orders must be placed online at www.dominos.com or via the Domino's mobile app to qualify.

Key Figures

Minimum order size $10 Required online spend to receive free Chocolate Lava Crunch Cakes

Promotion window Dec. 8-22 Dates when free Chocolate Lava Crunch Cakes offer applies

Anniversary 65 years Domino’s birthday being celebrated with this promotion

Cakes per order 3 cakes Number of Chocolate Lava Crunch Cakes included in each free order

Market Reality Check

$416.55 Last Close

Volume Volume 749,176 is 53% above the 20-day average of 488,513, indicating elevated trading ahead of this news. high

Technical Price 416.55 trades below the 200-day MA of 450.24, reflecting a weaker longer-term trend into this promo.

Peers on Argus

DPZ was down 2.64% while peers were mixed: QSR up 1.97%, DRI modestly positive, but YUMC, TXRH and especially BROS (-4.21%) were negative. The pre-news move looks more stock-specific than sector-driven.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Nov 28	Promo discount offer	Positive	+1.0%	50% off all menu-priced pizzas for online orders over key shopping days.
Nov 20	Value pizza promo	Positive	+2.6%	Limited-time $9.99 pricing on any pizza with any toppings across crust types.
Nov 10	New product launch	Positive	-0.6%	Launch of Spicy Chicken Bacon Ranch Specialty Pizza with promotional pricing and TV ads.
Oct 16	Charity campaign	Neutral	-0.1%	Annual St. Jude Thanks and Giving fundraising with combo offer and donation options.
Oct 14	Q3 2025 earnings	Positive	+3.9%	Stronger cash generation, higher global sales, dividend declaration and $1B refinancing.

Pattern Detected

Recent promotional and earnings headlines have more often aligned with positive price reactions, though there are occasional divergences on product or cause-related news.

Recent Company History

Over the last few months, DPZ has focused on value-driven promotions and solid fundamentals. Events included a 50% off online pizza deal around Black Friday/Cyber Monday and earlier limited-time offers such as any pizza for $9.99. The company also introduced the Spicy Chicken Bacon Ranch pizza and continued its long-running St. Jude fundraising, with $143M raised since 2004 and a $300M goal by 2034. Third-quarter 2025 results showed global retail sales up 6.3% and income from operations up 12.2%, supporting a $1.74 dividend and a $1.0B refinancing. Today’s birthday dessert promotion continues the value-and-traffic theme seen in recent releases.

Market Pulse Summary

This announcement highlights a birthday promotion offering free Chocolate Lava Crunch Cakes on online orders of at least $10 between Dec. 8-22, reinforcing Domino’s focus on digital engagement and value. Recent news has centered on similar promotions, charitable initiatives, and solid Q3 results with global retail sales up 6.3%. Investors may watch how such offers affect order frequency, average ticket, and profitability, alongside execution on store growth and the company’s existing debt structure from its $1.0 billion refinancing.

AI-generated analysis. Not financial advice.

Customers who place an online order of at least $10 are eligible to receive oven-baked, chocolatey dessert between Dec. 8-22

ANN ARBOR, Mich., Dec. 8, 2025 /PRNewswire/ -- Domino's Pizza Inc. (Nasdaq: DPZ) is turning 65 on Dec. 9 and in celebration of its birthday, the iconic brand is offering customers a special deal: free Chocolate Lava Crunch Cakes with any online order of at least $10 between Dec. 8-22.

To take advantage of the offer, customers must place a minimum online order of $10 and input code "HAPPYBDAY."

"In honor of our birthday, we decided there was only one way to celebrate – by sharing some delicious, oven-baked goodness with our customers," said Joe Jordan, Domino's chief operating officer and president – U.S. "For more than six decades, we've worked hard to provide the most delicious food, renowned value and convenience to the brand's customers. There would be no Domino's without its loyal customers, so we hope they join us in celebrating the last 65 years with this sweet treat of a deal."

To take advantage of the offer, customers must place a minimum online order of $10 and input code "HAPPYBDAY." Each order of Chocolate Lava Crunch Cakes comes with three oven-baked chocolate cakes with molten chocolate fudge on the inside. Each cake is perfectly topped with a dash of powdered sugar.

Learn about key moments throughout Domino's 65-year history here. To order, visit www.dominos.com or use Domino's mobile app.

About Domino's Pizza^®
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout. It ranks among the world's top public restaurant brands with a global enterprise of more than 21,700 stores in over 90 markets. Domino's had global retail sales of over $19.7 billion in the trailing four quarters ended Sept. 7, 2025. Its system is comprised of independent franchise owners who accounted for 99% of Domino's stores as of the end of the third quarter of 2025. In the U.S., Domino's generated more than 85% of U.S. retail sales in 2024 via digital channels and has developed many innovative ordering platforms.

Order – dominos.com
Company Info – biz.dominos.com
Media Assets – media.dominos.com

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SOURCE Domino's Pizza

FAQ

What is Domino's (DPZ) 65th birthday promotion date and eligibility?

The promotion runs Dec 8–22, 2025; requires an online order of at least $10 and code HAPPYBDAY.

How do I get free Chocolate Lava Crunch Cakes from Domino's (DPZ)?

Place an online order ≥$10 and enter code HAPPYBDAY at checkout between Dec 8–22, 2025.

What do I receive with Domino's free Chocolate Lava Crunch Cakes offer?

Each free order contains three oven-baked chocolate cakes with molten chocolate fudge and powdered sugar.

Can I use the Domino's (DPZ) birthday code in-store or by phone?

No; the offer requires an online order placed at www.dominos.com or via the Domino's mobile app.

Is there a limit to how many free Chocolate Lava Crunch Cakes orders I can get with the DPZ promo?

The announcement specifies the qualification requirements but does not state a per-customer limit.

Where can I place my order to redeem Domino's (DPZ) HAPPYBDAY code?

Redeem the code at www.dominos.com or through the Domino's mobile app during Dec 8–22, 2025.